Analysis of Marketing Principles: Mobile Phones and Internet Services

This report analyzes marketing principles applied to mobile phones and internet services. It explores the different product levels for mobile phones, including core, basic, expected, augmented, and potential products, highlighting how these levels influence consumer expectations and purchasing decisions. The report also examines the characteristics of internet services, contrasting their intangible nature with the tangible aspects of mobile phones. It discusses the role of branding and promotional messages in attracting consumers and establishing a unique identity in the market. The report references key marketing concepts and provides insights into how companies can effectively market their products and services to meet consumer needs and preferences.

Marketing Principles

1. Mobile phones
The mobile phones are physical product which has some weight, existed and it is
delivered to the customer through door to door service. The product level help the
marketing manager helps to understand the customer needs and demands at each level. It
helps the manager to develop the attractive product which benefits the company to
generate high sales. Following are the five levels of products:
1. Core product
It is the first stage which enables to determine the core benefits which are received by
the customers from the particular products and it helps to focus on providing more
core offers by the producer in order to compete the competitors. For example the
main reason of buying the mobile phones.
2. Basic product
It includes all the ingredients in the products which help to satisfy the consumers. For
example the features of mobile phones enable to add fundamental value to the
consumer (Kotler et al., 2015).
3. Expected product
It includes the features which are expected by the consumers for example long battery
of mobile phones, camera quality, and others.
4. Augmented product
It includes adding of extra value to the product which is more than the expectations of
the consumers.
5. Potential product

It includes the production of next series with the more improvement for example
launching of new series of mobile phone with some new features.
2. Internet services
The internet services are the service which is used on regular basis and it does not have
any physical presence which makes the product distinct from the product. There are
various characteristics of the product such as tangible in nature, door to door service,
physical presence and others. But the services are intangible in nature and the services do
not have physical presence which differentiates it from products. Yes the brand conveys
the best quality of internet service with the limited range of price in its promotional
messages in order to attract the consumers. They are internet service providers in the
local region who are providing internet services to the various local areas. The
promotional messages enables to attract large number of consumers through knowing
characteristics of the services which are provide by the company and it enable to develop
unique identity in the eyes of the customers (Armstrong et al., 2014).

References
Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015).Marketing
management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall.
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson
Australia.