Product Management: Mobile and Laptop Introduction and Market Analysis

This presentation analyzes the product management of mobile phones and laptops, focusing on launching products with extended battery life. It begins with a market analysis, highlighting the importance of longer battery life and reasonable pricing. The report examines the political, legal, and economic environments, emphasizing the need for innovation and consideration of environmental factors. Market segmentation targets specific age groups and the middle class, recognizing the importance of product loyalty and consumer trust. Two product concepts, innovation and design change, are proposed, with innovation being the chosen concept. The presentation includes a value proposition of "A product that makes you more mobile" and a pitch emphasizing reduced charging time and increased mobility. Marketing strategies include highlighting long battery life and providing 24-hour service. The conclusion reiterates the need for extended battery life and the effectiveness of the "Innovation" product concept. References to relevant literature on innovation and product marketing are also included.

PRODUCT MANAGEMENT
Mobile and
Laptop

INTRODUCTION
 Laptops and Mobile phones are two of the
most used products in the daily lives of the
people.
 In this PPT, Laptops and Mobile phones that
can last for 48 hours even when it is used
continuously for 48 hours.
 This will allow the company to gain
competitive advantage in the market. The
pitch for launch of these two products have
been provided in the report.

MARKET ANALYSIS
 Laptops and Mobile
Phones are used by
the people in their
day to day lives.
 These products
having longer battery
life will be successful.
 Prices of these
products should also
be reasonable so that
most of the people
can purchase it.

CONTINUE
 Political and legal
environment supports the
innovation in today’s time.
 The economic
environment supports the
development of products
that are innovative but are
available at the lower
cost.
 Environmental factors also
needs to taken into
account especially the
radiation that these
devices will emit.

MARKET SEGMENTATION
 Different parameters are used for
segmentation.
 Selected Age group 15-65 years.
 Middle and working class people are their
major targets.
 Since loyalty is least in this industry hence
product should deliver what they have
promised to their clients.

CONSUMER ANALYSIS
 Technologically
advanced products
are loved by the
people.
 These products are
not purchased on
regular basis by the
consumers hence
companies need to
understand that
repurchase will not
be done soon.

CONTINUE
 Companies need to
invest heavily on
marketing so as to
increase the visibility of
the new products soon.
 Regular innovation
needs to be made in
future also.
 Trust building initiatives
should also be given
priority as people do
not trust new brands in
the market.

TWO ALTERNATIVE PRODUCT
CONCEPTS
 Seeking the opportunity in
the market any company
can come up with new
products for resolving the
challenges faced by the
people in terms of
charging.
 Product concept is a
prototype statement which
will illustrate about what
they aim to achieve at the
initial stages.
 Two product concept here
will be innovation and new
design.

INNOVATION
 Following the innovation product concept
they can bring new products whose battery
last for two days even when in use.
 Focus must be on the development of
products having battery with new kind of
technology.
 There must be scope of developing the
products in future also as per the demand of
the company.

CONTINUE
 Lower price product
need to be developed.
 Each product needs to
be developed on time
so as to gain
maximum benefits.
 Work on internal
usage of battery by
apps needs to be
done so that proper
distribution of power
can happen.

CONTINUE
 Simpler products are
liked by the consumers.
 5 years warranty for
battery life can attract
people for which
internal structure of the
battery matters the
most.
 Company must ensure
that while marketing of
the products is done
innovation should be
highlighted the most.

CHANGE OF PRODUCT DESIGN
 Laptops and mobile
phones have features
that are different from
others.
 The product design needs
to be attractive and
different from others.
 Cultural aspects should
be taken into
consideration especially
in terms of consumer
behavior towards
purchase of electronic
products.