Mobile Phone Market: Marketing Trends, Strategies and Analysis

This project provides a comprehensive marketing analysis of the mobile phone market, focusing on current trends such as advertising and big data marketing. It explores the significance of these trends, emphasizing their role in product promotion and consumer engagement. The project delves into specific marketing tools and techniques like Google Analytics and surveys, evaluating their impact on consumer behavior. It then identifies potential marketing strategies, including blogging, search engine optimization, and social media marketing, ultimately proposing social media marketing as the most effective approach. The analysis further discusses the managerial implications for developing and implementing the chosen marketing strategy, underscoring the importance of market research, customer segmentation, and effective communication. The project concludes by highlighting the significance of adapting to evolving marketing trends to achieve successful product promotion in the competitive mobile phone market.

Running head: MOBILE PHONE MARKET
Mobile Phone Market
Name of the Student
Name of the University
Author Note

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Table of Contents
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Introduction:
In the present market situation marketing is one of the main concern for the big
product based organization as this is the main way of presenting the products of them to the
audiences. Many organizations implements various types of product promotion strategies.
The marketing not only consists the promotion of the products but it also includes the market
research. From the perspective of the market research marketing helps to exchange the
relationship between the consumers and the organization (Passikoff 2013). This process
improves creates the relationship and also satisfy the customers. As this process is mainly
focused on the marketing it is considered as one of the main component of the business
management process.
In this report a particular area is selected for marketing the products which is the
mobile phone market. To properly utilize the mobile phone market current marketing trends
and its significance will be evaluated. In the next section of the report the used marketing
tools and techniques will be explored and it will be analysed that how the selected trends can
impact behaviour of the consumer and the promotion of the products. In the following section
potential marketing strategies for the products or strategies will be evaluated critically then
the best strategy for marketing will be proposed. In the further section managerial implication
will be discussed for the development of the selected marketing strategy.
Marketing Trends:
As the main target of the organizations for promoting their products and service is the
mobile phone market, the selected marketing trends are the advertising and big data
marketing. The selected both the marketing trends are suitable for the mobile phone market.
The advertising is the activity of representing the commercial products and services to
the interested audiences. This is also considered as one type of communication which are

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openly sponsored. The main aim of advertisement is pushing the product promotion as far as
possible. While considering the present marketing situation, advertising is very much
important in the today’s economy because it is able to play an imperative role from both
consumers and manufacturers end. The advertising of the products is very much important
because it is the most efficient way of delivering the product related information to the
targeted community or the consumers (Bojei et al. 2013). In the segment of the marketing
trends this is significant because it can use most of the mediums in which the mobile phone
market also resides. In the present generation most of the peoples have the smartphones and
they prefer to do their most of the works digitally (Burns, Bush and Sinha 2014). Considering
this situation advertising through the mobile phone market is really significant as this helps to
reach a vast amount of audiences with a less amount of time and expenses.
Big data marketing is one of the key mobile marketing trends. Big data is the
combination of some small datasets, in together which creates relatively large dataset (Swan
2013). These extremely large datasets can be used for revealing various types of patterns,
association and trends which resides within the data. In the sector of marketing, big data
marketing trend provides a huge statistical power to the marketers as it helps the marketers to
tagger the potential customers rather than promoting the product or service everywhere. Big
data marketing trends helps to recognise the potential customers by various analytics with the
customer data so the product or the service can be presented to the limited amount of
potential customers (Rollins, Anitsal and Anitsal 2014). The big data marketing is very much
significant in the marketing industry but it does not mean that it will automatically lead to a
better marketing. It can be used as a secret ingredients for the marketing purpose which can
use the data for the perfect promotional strategy. This big data marketing is important
because it ensures better customer engagement, customer retention and loyalty and
optimization in the marketing performance.

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Tools and Techniques for the selected Marketing Trends:
For conducting the perfect market research there are several tools and techniques are
available but it is essential to pick the perfect tools and techniques for the selected marketing
trends so that utmost efficiency is gained from the selected marketing trends (Strauss and
Frost 2016). For advertisement purpose selected marketing tool is the google analytics and
the big data the selected technique for the market research is the surveys.
Google Analytics:
In the sector of the mobile based advertisement google analytics is a very much
helpful tool. This is one of the most efficient web analytics tool which is offered by Google.
The google analytics tools is able to track the activity of the users and able to report the
traffic generated on a particular website. This tool is currently now under Google Marketing
Platform brand (Clark, Nicholas and Jamali 2014). This tool is very much efficient for the
mobile market because it can gather data from both of the Android and iOS applications.
This tool actually impacts the behaviour of the consumers and the promotion of the
products in very positive by limiting the advertisement within only the interested peoples for
a particular service or products. For most of the consumers advertisement is very much
annoying. In most of the times customers got irritated when they see an advertisement and the
scenario goes more wrong when the shown ads are totally irrelevant to the customer’s need.
In such of the situation it is very much important to show relevant advertisements to the
customers in which they might interested. This improves the chances of selling the product
more and also enhances the customer satisfaction. Google Analytics actually uses the stored
cookie of the users in their browses of the mobile phone and from the cookie based on the
search history this tool shows some relevant ads to the customers (Ahmed and Rafiq 2013).
For example, suppose a customer searches some particular product frequently then google

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analytics will analyse the product or the service related with the search and will show ads
according to that which actually also helps the consumers to find their product efficiently.
Surveys:
Surveys are one of the most efficient technique of marketing which can be used along
with the big data. In the mobile platform this technique is efficient because it can easily
gather data from this. Surveys are actually very much important for the marketing as it
directly communicates with the users. For conducting a particular survey some specific types
of consumers are selected and some questions are thrown to them. Based on their questions
marketing actions are taken.
Just like the Google Analytics surveys also impacts the consumer behaviour and the
product promotion in a positive way. The gathered survey data can be used for efficient big
data analysis and from that analysis potential customers can be targeted. As most of the
consumers pertains to selected service or products identifying the potential customers will
and promoting accurate services or the products will improve the experience of the
consumers.
Potential Marketing Strategies:
For the selected marketing trends of the advertisement and big data marketing there
are several marketing strategies are available. These marketing strategies are the blogging,
understanding search engine optimization and using the social media.
Blogging is considered one of the most efficient way of reaching to the customers. By
the use of the blogs the selected products or the services can be elaborated in a brief to the
consumer. It need to be ensured that the blog is written in very effective way so that the
consumer is able to understand each and every aspects of the products or the services. For
targeting the mobile market this is a very good marketing strategy.

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The marketers need to understand the search optimization properly. It can be
considered one of the most powerful strategy for the marketing and also suitable for targeting
the mobile market. With the most appropriate contents the search rank of a particular website
can be increased (Ledford 2015). In case if this is the product or the service related website
then with the upper rank most of the people will find it more easily. Thus the product or the
service will reach majority of the people who are searching similar kind of products or the
services.
Using the social media is one of the most adopted marketing strategies. In the
marketing segment social media is very much important because most of the organizations
found their authentic customers from the social media websites. There are various of
businesses which are totally based on the social media websites which is actually showing the
importance of the social media marketing strategy (Tiago and Veríssimo 2014). In these days
social media websites are created in such a way that ads can be shown to the potential
customers which increases the chances of selling the product. Also, the social media contains
the direct messaging options so that the customers can directly reach to the seller.
Best Marketing Strategy:
From the above marketing strategies it is analysed that for the selected marketing
trends the best suitable marketing strategy is the social media marketing. The social media
marketing strategy is the most useful marketing strategy for utilising in this case because both
the google analytics and the big data is used in this case (Gagnon 2014). In the case of the big
data this marketing strategy is very much useful because big data is able to analyse the data
which is being collected from the consumers. From the analysis of that data, potential
customers can be targeted. Now the next step is finding these potential customers and the
easiest location of finding any type of customers is the social media platform (Siedlecki and
Depaoli 2016). Social medias can also collects these data from the analysis of the big data

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and spread this over the whole social networks thus maximum numbers of the customers can
be reached.
For the case of the Google Analytics social media is again very much useful because
it is also capable of displaying ads within itself. The google analytics and the social media
websites can work together brilliantly. From the cookies of a particular customer, the google
analytics can easily determine the preferences of that person. From that data relevant ads can
be shown to the customer in the ads section of the social media websites and it will help in
the product marketing. This also improves the experience of the customers. Thus social
media marketing can be considered as the best marketing strategy for the selected trends.
Managerial Implication for Developing Marketing Strategy:
Managerial implications are very much important for developing a marketing
strategy. In the first step for developing a marketing strategy research is very much important.
To perform this research in an efficient way market analysis, competitor analysis and the
company analysis is required which need to be effectively done by the managers. Also, for
the managers is important to identify the customers market for developing a strategy. In this
case important role is played by the managers by segmenting and positioning the customers
(Cross, Belich and Rudelius 2015). Managers must have proper and sufficient idea about the
products so that the benefits of the products can be shared to the customers. Lastly, in the
managerial implications effective communication is needed. Effective communication helps
to communicate with the business partners and with the customers that important for
developing a marketing strategy.
Conclusion:
From the above discussion it can be concluded that implementing the current marking
trends in the businesses is very much important for promoting a product effectively. In this

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report the selected market for promoting the product is the mobile phone market. There are
several marketing trends are available to promote products on the mobile phone market and
in this report the selected trend is the advertisement and the big data marketing. In this report
why both the advertisement marketing and the big data marketing is important is described
briefly. Following that the tools and the techniques which has been used for the selected
marketing trends has been described properly. In this case the selected tool was the google
analytics and the selected technique is the surveys. In the next section of this report based on
the trend analysis some potential marketing strategies has been discussed and the best
marketing strategy has been selected which was the social media. Further in this report
managerial implications for developing and implementing a marketing strategy has been
evaluated.

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