John's Mobile Massage Therapy Business Plan: Marketing and Operations

This document presents a detailed business plan for John's Mobile Massage Therapy, a mobile massage service. It outlines the business description, including the owner's statement of belief in the benefits of massage therapy, and the services offered such as facial therapy, body scrubs, and deep tissue massage. The plan covers the business location, competitive advantages, and both personal and business goals, which include earning profit, building reputation, and providing health benefits. A comprehensive marketing plan is included, detailing the target market (older adults and those with demanding jobs), marketing budget, and strategies for attracting and retaining clients. Financials are presented with set-up cost analysis, operating costs, and a break-even analysis. The plan also addresses health and safety measures and business operations, including record-keeping, insurance, and risk analysis. The document concludes with a bibliography of cited sources.

JOHN’S MOBILE MASSAGE BUSINESS THERAPY
94682-23568
ADDRESS:
Mr, JOHN
#303, BACKSIDE OF RAW STREET,
EVENGE HALL,
CONTACT DETAIL.: 94682-23568
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Contents
Business Description...................................................................................................................................3
Statement of belief.......................................................................................................................................3
Services offered...........................................................................................................................................3
Location.......................................................................................................................................................4
Competitive Advantage...............................................................................................................................4
Goals...........................................................................................................................................................5
Personal Goals:........................................................................................................................................5
Short term Goals:.....................................................................................................................................5
Long Term Goal......................................................................................................................................5
Marketing Plan:...........................................................................................................................................6
Target Market:.........................................................................................................................................6
Establishment of target market:...............................................................................................................6
Marketing Budget........................................................................................................................................6
Financials....................................................................................................................................................8
Set Up Cost Analysis...............................................................................................................................8
Operating Cost.........................................................................................................................................9
Break even Analysis..............................................................................................................................10
Health & Safety.........................................................................................................................................11
Business Operations:.................................................................................................................................11
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Business Description
I am john. And I am a sole proprietor of my business, John’s Mobile Massage Business Therapy.
I am offering a variety of massage services to clients which are mobile specific. These services
are offered to clients on their home or comfortable place.
Statement of belief
Massage therapy helps the clients to fresh their mind and be energetic. Massage therapy helps a
person to gain back level of energy. It helps in taking leave from stress. My massage therapy will
provide effective results to clients. It requires the clients to have a contact number of my
business. It will be easy for them to gain the service as my business is mobile therapy. I want to
provide a warm professional mobile massage therapy to my clients that will help them to
stimulate blood circulation, anxiety level and decrease muscle relation. I want my clients to have
an easy life with great health. My massage therapy will help them to have an access to the world
easily and with strong muscles.
Services offered
 Facial Therapy
 Body scrubs
 Aroma Therapy
 Deep tissue massage
 Reflexology Gold Coast
 Pregnancy Massage
 Chair Massage
 Quick Relaxation Massage
3

Location
As I mentioned above, I am opening a mobile massage therapy business. I will go myself to my
clients and provide them facility of therapy. Location of my work is client’s place. I will provide
the services where my client will feel comfortable. I prefer to go in a car with all equipments of
massage I need for my business.
Competitive Advantage
In permanent location businesses, it is not possible for clients to take therapy according to their
availability of time. They need to go through therapist’s timing. But in my case, clients may call
me at any time on their availability. I am a certified therapist and fully trained. I can go myself to
clients and provide them the therapy. The clients must choose my business as it suits to their time
issues.
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Goals
Goals of my business are categorized into three parts. These three pars are, personal goals, longs
term goals and short term goals. These goals are described under:
Personal Goals:
Earning profit: The main aim of my business is to earn a great return over expenses of my
business. I want to earn a comfortable living through this business. It requires me to provide
great facilities to my clients.
Making Reputation: The goal of my business is earning repetitive market position for growth.
For achieving this level, I will give my best services. For creating reputation, I will provide
services at low price. It will help to attract new clients towards my business.
Providing health Benefits: I also want to see people happy with their great health. It is my
passion which anyone can see in my work.
Short term Goals:
Earn Clients: Short term goal of my business is to clients for business. I am expecting to have
100 clients within next 6 months. It can be achieved by being loyal to customers. I have also
make social page for attaining feedback of the clients.
Attract Clients: I will provide my services to different locations which will help me to attract
new clients. My aim is to retain old customers and attract new ones.
Long Term Goal
Maintain Clients: Long term goal of my organization is to have more than 200 clients during
the year. It must be done within one year.
Earn High Profit: Another long term goal is to earn $ 60000 from clients of my business. The
income must be analyzed after every year.
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Marketing Plan:
Target Market:
Main target of my business are old age people or people having too much work. I am targeting
this market because they are more interested in getting these services due to their tensions or
health issues. It includes clients of all ages and provides effective benefits to clients.
Establishment of target market:
As I target old age people first, it includes providing services to them. I have maintained a
system of providing first day therapy free to all my clients. It will attract more clients and help
me in making market position. I will also publish my videos on social media page through which
people may get my contact and trial of services to be provided. I have also made some flyers for
sending in mail (Devi AS, 2011).
Marketing Budget
I have made budget for my business plan. Following is the budget schedule for my project:
Timing Activity & rational Budget
September Expenses on database and
future mail
-
Business cards flyers bumper
sticker etc.
$ 310
Promotion Charges $270
Create social pages
Free class cost $340
January Improvement cost $200
Discount cost $190
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Business Flyer
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Mobile
Massage
Business
Make your Muscles
strong
& forget the
tensions

Business cards
Financials
Set Up Cost Analysis
Particulars Amount $
Candles 23
Baskets 56
Suitcase 462
Oil Hoster 75
Balms 225
Oil 323
Computer 1500
Music 130
Massage Table 840
Massage Chair 520
Handy Stool 136
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John‘s Mobile Massage
Business Therapy
94682-23568

Toyota lpsum 12000
Blankets 80
Total 16370
Analysis for number of massages to pay setup cost in the first year only
Total Setup Cost
/ Hourly Massage rate
== Number of hours
/ Potential Working days
= Number of massage per day
to pay setup cost
16370.00
70
233
225
1
Hours
Potential work days
massages
Operating Cost
Expenses Cost (in $)
Car Insurance 560
Mobile phone + Plan 524
Registration 840
Servicing 263
WOF 480
Advertising Cost 237
Laundry Cost 1300
Fuel 5600
Car Wash 123
Advertising Cost 1180
Maintenance 1430
Total Operating Cost 12537
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Break even Analysis
Total operating Cost
/ Hourly Massage rate
== Number of hours
/ Potential Working days
= Number of massage per day
to pay setup cost
12537.00
70
179
225
1
Hours
Potential work days
massages
Leaves =30days
Public Holidays = 15 Days
Health leave = 5 days
Not available for working = 90 days
Total days unavailable = 140 days
Required Income statement
Personal Income required = $ 60000
Set up and operating cost =28907 $
Business Turnover = 88907 $
Session Income Analysis
Business Turnover 88907 $
/Hourly massage rate 70
Massage hour per year 1270
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Potential working days 225 (per year)
= number of massage per day 6 (massages per day)
Health & Safety
It is an important factor for me in my business. It requires maintaining proper health care service
for clients. I will take care of the factors that all my oils or products will not be allergenic. I will
train people hoe to take safe off and on from massage table and massage chair. I have adequate
knowledge of all body machines.
I will also take care at personal level of my health. I will keep sanitizer with me. I have first aid
training also. It also includes factors of personal fitness or medical history (Doran, 2014).
Business Operations:
Record Keeping
It is the factor which includes recording factors of client’s record. It will include record of all
assets and liabilities of my business. I will keep all invoices , vouchers, statements etc at a safe
place.
Insurance
I am taking insurance of three things at my business. It includes car insurance, indemnity
insurance and ACC Levies.
Risk Analysis
I includes various types of analysis as internal analysis and external analysis. Internal risk
includes factors of analyzing bad referrals of clients. It also includes client’s request of taking
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service at a place which in restricted. External environment includes factors of taking care of
health care by issue of sudden sickness.
Bibliography
Devi AS, M. K. (2011). A prospective single arm open clinical pilot trial to study the antioxidant property
of Ayurvedic massage therapy in healthy individuals. Int J Pharmacol and Clin Sci. .
Doran, G. T. (2014). There’s a S.M.A.R.T way to write management’s goals and objectives. Management
Review .
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