Integrating Mobile Food Ordering in Restaurant Operations

Picoso Restaurant, located in the Sunshine Coast, successfully runs with plans to enhance its operations by integrating a mobile food delivery system. Following a thorough business operations analysis and SWOT evaluation, it has been determined that adding home delivery via a mobile app is advantageous. The report delves into the benefits of using mobile applications over web-based systems for food ordering. A Work Breakdown Structure (WBS) outlines the processes involved in this new development. Alternatives considered are based on customer feedback regarding the proposed in-house application. Conclusively, mobile applications offer superior service quality compared to other delivery methods, highlighting their importance in modern business operations.

BICT

Table of Contents
1. Introduction...................................................................................................................................2
2. Benefits of the mobile application over a web based order entry system.....................................3
3. Work Breakdown Structure...........................................................................................................5
4. Alternatives to the in House development....................................................................................6
5. Conclusion....................................................................................................................................7
References............................................................................................................................................7

1. Introduction
The report of this project discusses about the benefits of mobile application over a web based
service for a food order entry and delivering the food to home. Picoso is a restaurant and it is
located in the area called Sunshine Coast. It has performed SWOT analysis and review on their
operations. Out of the results of those analysis, they had found that they need to add an additional
feature for ordering the food through mobile application and home delivery. They have website for
making orders but they want to launch the mobile application which is found to be more efficient.
As we are the NMC consultancy, the restaurant needs help from us to address the few topics in this
report which are the benefits of a mobile application over web based applications, work breakdown
structure and then the recommendations to the company by considering the responses of the
customers on in house development.
2. Benefits of the mobile application over a web based order entry system
In any of the business which is based on the order management system and rely on online
services, then it is very efficient to use the mobile application for their operations than the web
based entry system for ordering. This method of the integration and deployment of a order through
mobile application to the user's mobile devices improves the order management system. The
benefits of using the mobile application over the web based entry system are listed below
(Oupraxay, Wyne and Olson, 2010).
Fast Entry of orders
The catalog or menu of the restaurant can be viewed easily, so that the order becomes very
fast in the mobile application than the web based order entry system (Han et al., 2014).
Usage at any place
The users may want food at anywhere where they accomodate, so if the order can be placed
through the mobile order entry then it is easy to order food anywhere and at anytime when they
need. This results in higher amount of efficiency, makes them to order food often and this leads to
perform a modern order management than any traditional order entry which contains some
bottlenecks (Phan, Montanari and Zerfos, 2012).
Customer Satisfaction
Another great feature that can be provided in the application of the food order is the order
tracking system. The customer after ordering the food through the mobile application, he will search
for reaching time of the food. So this makes good results in the satisfaction of the customers.
Ordering and home delivery provides an easy way during the busy days (Phan, Montanari and
Zerfos, 2012).

Customer Loyalty
The restaurant can provide more reward points and promotions for their customers who order
food frequently through their application. The data and interacting with the phone device is more
than a web based service. There may be a technology to open the website of the restaurant in their
smartphone. But the customers will find easy to use Mobile apps than the web based service (Han et
al., 2014).
Ease of Understanding
When the food is ordered through a website, then the food maker has to collect a note of it
and he may miss out something. So the mobile application is more beneficial than the orders
through web based entry (Han et al., 2014).
Location of the customer
Mobile application has the beautiful technology that points the exact location of your home
through the GPS system. It is not required to type your address. The typed address may go wrong
also. The GPS system will provide the right way for the delivery person to reach home (Luhur and
Widjaja, 2014).
Promotion of the Apps
When one customer uses the application of the restaurant and if they find that their service is
good, then he will definitely give a good review or rating for the food. This makes them to share the
app to others. So that the application gets promoted to others. The users of the application will
increase in number which will result in increased number of orders (Prakash and Baldoni, 2004).
Access of Menu
Most of the users find difficulty in accessing the menus through the web pages and so they get
irritated through this funny rendering of web pages. It is easy to access the menu through the mobile
applications (Prakash and Baldoni, 2004).

Payment Options
Customers find easy to pay through mobile apps than through the web based sytems. As it is
more vulnerable to steal their transactions and has more steps for payment, they prefer mobile apps
to make payments easily for their food orders (Ricky, 2014).
3. Work Breakdown Structure
The work breakdown structure is used to specify the final main deliverable of the system. The
main deliverable is then sub divided into the sub deliverables that are derived as a various process
of the main deliverable (Połoński, 2015). The sub deliverables are then sub divided into other lower
sub deliverables (Beghini, 2013). This structure is used to find the scope and the complexity of the
new program that is going to get added to the organization's business operations. Work Breakdown
structure of the online food ordering mobile application is represented below (Połoński, 2015). The
final deliverbale that is to be achieved is the food ordering and the Home delivery of the food that is
ordered through the mobile application. The sub deliverables of the home delivery are Collecting
the details of the order, preparing the food and delivering the food to the customer (GOLANY and
SHTUB, 2001). While collecting the order details, the restaurant has to collect in the order of starter
and soups, Main dish, side dish and desert. Preparing the food consists of variety of processes that
are used to prepare the food. Then the last sub deliverable is the delivering the food to the customer.
This sub deliverable has the lower sub deliverables like Address details of the customer, payment
options and then the feedback or review from the customers about food (Połoński, 2015). The
deliverables that are specified in this work breakdown structure is useful for the executives to
analyse the requirements and the processes that are to be carried out in the process (Sequeira and
Lopes, 2015).
The WBS makes the clarity on each steps in detail. It predicts the scope of the project clearly.
WBS gives the deliverables of the in house development and the budget for implementing it
(pmtips, 2017).

4. Alternatives to the in House development
The alternatives for the in house development program is specified in this section. The other
alternatives that the restaurant can adopt from the outcomes of the mobile applications of food
ordering are listed below (Kang, Jun and Arendt, 2015).
 The payment options can be made using any other mobile wallets of some android apps or
other mobile applications (Cao and Kim, 2014).
 The loyalty or code redemptions can be offered to the customers to retain them for their
restaurants.
 Quick delivery to their homes can be provided which makes them to get satisfied (Cao and
Kim, 2014).
 The service can be provided with more precise features.
 The menu access can be made reliable by seggregating the items in the menu like Strters,
Soup, Main dishes, Side dish, icecreams, deserts and beverages. It makes the customer to
see the varieties in a seggregated list which makes them to order easily.
 The tracking of order can be provided. The customer will order the food when they are tired
or during some function. So if they are provided with the tracking options. Then it makes
them easy to order frequently.
 The Restaurant can provide offine modes of ordering. This improves the order entry system
and it can be performed efficiently .

5. Conclusion
This project is about the order entry management system of a restaurant. The restaurant called
Picoso is located in the Sunshine Coast. The restaurant is running successfully. The restaurant has
performed an analysis on their business operations and they also performed a SWOT analysis on
their operations. From the results of their analysis they found that the additional feature called Food
delivery to the home should be added as a in house development for their business. So for that they
had chosen to order the food through mobile application. They wanted to know the benefits of the
food ordering through the mobile application. The benefits of using the mobile application instead
of using the web based order entry system is discussed above in detail. Then the work breakdown
structure is represented in the report which specifies the business processes that are to be carried out
in the new inhouse development for their business operations. This structure is useful for the
executives to know the scope and complexity of the in house development of their business
operations. The alternatives are recommended for their in house development. The alternatives that
are chosen from the response of the customer by using the in house development application for
delivering food to their home. It is concluded that mobile application is beneficial than other
services.
References
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