Report: Changing Human Behavior to Reduce Mobile Phone Addiction

This report addresses the growing problem of mobile phone addiction and its impact on mental health and well-being. It highlights the excessive time adults spend on their phones, leading to unproductive activities and potential negative consequences. The proposed solution involves changing user behavior and attitudes through a mobile application called "OFFTIME- Distraction Free," designed to limit phone usage and promote digital detoxing. The report outlines a strategy for rolling out the app, including recruiting developers, beta testing, gathering user feedback, and creating a marketing campaign. A pricing estimate is provided, considering different application sizes and development costs. The report concludes by referencing relevant literature on behavior change and technology use.

CHANGING HUMAN
BEHAVIOUR

Table of Contents
PROBLEM STATEMENT..............................................................................................................1
PROPOSED SOLUTION................................................................................................................1
STRATEGY.....................................................................................................................................1
PRICING ESTIMATE.....................................................................................................................2
REFERENCES................................................................................................................................3

PROBLEM STATEMENT
People spend too much time on using mobile phones and various technological gadgets.
The problem is that it may take a serious toll on the mental health and physical well-being of
people. According to a survey, adults of US spends an average of 3 hours and 20 minutes on the
mobile phones and tablets in a day (Spending too much time on your phone?, 2018). Another
survey describes that people spends most of their time in different unproductive things or
activities such as gaming, WhatsApp, Facebook, Instagram, Twitter or other social media
websites. Various research shows that excessive use of technology may lead to bring depression
to people and may also cause accidents or even death.
PROPOSED SOLUTION
The solution to the problem of “people spending too much time on their mobile phones”
can be effectively resolved by changing their behaviour and attitude (Klepac and Berg, 2019).
The mobile application is recommended to resolve this problem. Use of mobile phone
technology may bring effective and positive results by changing the unwanted behaviour of
adults and millennials. Software developers aims at resolving this problem to help users for
disconnecting from their mobile phones and tablets. The mobile application that can helps in
resolving this problem is “OFFTIME- Distraction Free”. This mobile application helps in
tracking and customizing the connectivity and also limits the usage of mobile phone. This will
help people to limit the usage of phone on unproductive activities and spending time on things
that matters. Unplug, digital detox, focusing on the work and enjoying quality time can be done
through this mobile application (Beckage and et,al., 2018). People can enjoy peace of mind
without getting distracted on the unproductive activities. The mobile application can lead to
bring effective results by tracking, changing and improving the behaviour of people.
STRATEGY
In order to effectively roll out this idea, team of expertise people needs to be employed.
App developer needs to be recruited for creating a beta prototype and testers will make use of the
“OFFTIME” mobile application for a month. The testers will be asked for commenting regarding
the functionality, features and its usefulness. According to the comments and feedback, changes
can be made in the mobile application. A focus group can be created, in which people can share
their views and experiences and also suggests further changes or improvements. Through this,
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final product can be taken to marketers for creating and online advertising campaign for the
mobile application.
PRICING ESTIMATE
The “OFFTIME- Distraction Free” mobile application will frame its budget cost like this.
The bigger the mobile application size requires the more funds. Bigger application will work in
the mobile phones having screen ranging from 40 to 50. Mid sized application will work in the
screen ranging from 20 to 25. The small size application will work in the mobile screen of 6 to
10. The cost budget of mobile application also describes about the full Onshore cost for vendors,
Onshore and offshore vendors and also for offshore vendor cost (Marteau, 2018).
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REFERENCES
Books and Journal
Beckage, B. and et,al., 2018. Linking models of human behaviour and climate alters projected
climate change. Nature Climate Change. 8(1). p.79.
Klepac, G. and Berg, K. L., 2019. Proposal of analytical model for business problems solving in
big data environment. In Web Services: Concepts, Methodologies, Tools, and
Applications(pp. 618-638). IGI Global.
Marteau, T. M., 2018. Changing minds about changing behaviour. The Lancet. 391(10116).
pp.116-117.
Online
Spending too much time on your phone?. 2018. [Online]. Available through:
<https://theconversation.com/spending-too-much-time-on-your-phone-behavioral-
science-has-an-app-for-that-105025>
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