Pricing Strategies for Mobile Phones: A Competitive Analysis

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PRICING STRATEGY FOR
MOBILE
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Table of contents
 Introduction
 Factors affecting strategy
 Pricing strategy
 Challenges faced in competitive
marketing
 Recommendations
 Conclusion
 References
 Thank You

Introduction
 Mobile pricing strategy is considered one of the most difficult
as well as important components for selling a mobile.
 It is important to apply proper pricing strategy, whether it is
required to get noticed.
 There are several factors that are responsible to consider
during selection of proper pricing strategy.
 Pricing strategy is considered as the ways that helps the
developers to develop effective process.

Factors affecting strategy
 There are several factors that have impact on
the pricing strategy of the product.
 The level of competition is important to
analyse.
 The perceived value with the product
 Cost of product development
 The trend of economy
 The level of market demand (Nagle and Müller
2017)
 The class of targeted customers
 Demographics

Contd.
 Product, price, promotion as well as placement are
considered as the major elements of a marketing mix.
 The decisions that make proper process is important
to consider while developing the pricing strategy for
the organization (Liu et al. 2019).

Pricing strategy
 The costs of goods sold are one of the major benefits
for making effective pricing strategy for the product.
 The costs of products are required to evaluate based
on the market is one of the major factors that have a
large impact on the selling process (Aldrich et al.
2017).

Contd.
 On the other hand, it is required to set the price as included in 4
Ps of marketing and considered as complicated subject.
 It is also important to study the competition that have impact
on the strategies and develop effective standard for marketing.
Apart from these, ethical regulations need to compile.

Pricing strategy
There are three pricing strategy which should be followed.
These are:
 Increased pricing
 Decreased pricing
 Equal pricing

Challenges faced in competitive
marketing:
 Like product comparison
 Tactical, not strategic
 Expensive

Recommendations:
 Real time data should be used to decide the price
 The strategy should fulfill the strategical motive of the product
 The products should not be priced at peak rates.

Conclusion:
 The pricing should always be set according to the
needs and after researching the market and
competition prices correctly. There companies
should focus on the three strategies which has
been shown in the study. This will increase the
profit margin and the customer base of a mobile
company.

References
 Nagle, T.T. and Müller, G., 2017. The
strategy and tactics of pricing: A guide to
growing more profitably. Routledge.
 Liu, J., Zhai, X. and Chen, L., 2019. Optimal
pricing strategy under trade-in program in
the presence of strategic
consumers. Omega, 84, pp.1-17.
 Aldrich, B.R., Alkhaledi, F., Pelland, G. and
Toomey, J.T., 2017. Developing a
Sustainable Pricing Strategy for the
Worcester Regional Food Hub.