Comprehensive Report: Mobile Business Solution Analysis and Strategy

This report provides a comprehensive overview of mobile business solutions, examining key aspects such as technologies, platforms, success factors, and cost considerations. It explores the significance of native mobile app technology and the advantages of platforms like Sencha. The report delves into critical success factors, including analytics, reliability, system integration, and device management. Furthermore, it highlights the enablers for successful implementation, such as user experience, sharing capabilities, and graphic design. The report also discusses various cost factors associated with mobile solutions, including devices, operating systems, user authentication, and enterprise integration. Finally, it outlines essential components of mobile business solutions, like user experience, developer empowerment, and monetization strategies. The paper utilizes case studies to support its arguments, offering valuable insights into the strategic implementation and management of mobile business solutions.

Running head: MOBILE BUSINESS SOLUTION
Topic-Mobile Business solution
Name of the Student
Name of the University
Author’s note

1
MOBILE BUSINESS SOLUTION
Table of Contents
1. Introduction............................................................................................................................2
2. Mobile Business solution.......................................................................................................2
2.1 Discussion on technologies..............................................................................................2
2.2 Discussion on platforms...................................................................................................2
2.3 Success factors.................................................................................................................3
2.4 Enablers for successful implementation...........................................................................4
2.5 Discussion of various cost factors....................................................................................4
2.6 Components of mobile business solutions.......................................................................5
3. Conclusion..............................................................................................................................6
References..................................................................................................................................7

2
MOBILE BUSINESS SOLUTION
1. Introduction
The paper focuses on “mobile business solution” for customers that are considered as
one of the expensive as well as complex proposition for an organization to implement. It is
identified that organizations mainly prefers mobile business solution in spite of its cost as
well as complexities because mobile based solutions assists in boosting the productivity of
the organization (Joorabchi, Mesbah and Kruchten 2013). In addition to this, it is identified
that mobile business solution will be helpful in providing other benefits that include
enhancing loyalty, reinforcing brand, enhancing visibility as well as accessibility.
In this report, various technologies, platforms, success factors as well as enablers for
successful implementation of mobile business solutions are elaborated. The report also
illustrates various other cost factors as well as components of mobile solution. It is identified
that various case studies are utilized in this report for supporting different arguments of the
report.
2. Mobile Business solution
2.1 Discussion on technologies
It is quite important to understand properly about the choices of the technology that is
mainly involved for implementing mobile business solutions properly. It is analyzed that
native mobile app technology is best suited for the organizations as it is the technology that
is supported in various platform including Apple, iOS, Windows and more. The principal
advantage of utilizing this technology is that it helps in optimizing the experience of the user
(MobiLoud 2017). It will help in operating more quickly as it is specifically designed for the
platform. Building for Android requires Java, which is one of the common languages. It is
identified that the tools as well as technologies that are available for creating mobile business
solutions are quite helpful. In addition to this, it is found that native app technology is the
best option if the enterprise has developers who have proper knowledge as well as skills in
context to the language (Vallon et al. 2015). It is identified that Apple and Google helps in
offering developers own development tools, standardized SDK as well as interface elements
for the development of the native app relatively quite easily.

3
MOBILE BUSINESS SOLUTION
2.2 Discussion on platforms
It is identified that in order to develop mobile based solutions, there are number of
platforms that can be utilized. However, it is identified that the use of Sencha platform is
quite advantageous. Sencha mainly utilizes web centric approach for developing mobile
based solutions by making is effective for organizations with lot of JavaScript as well as
native development expertise. The Sencha touch application is generally based on HTML 5
(Shih et al. 2013). It is identified that recently it sealed a deal with SAP that helps in allowing
customers to utilize Sencha Touch.
It is identified that with outstanding commitment with different web technologies,
Sencha dramatically helps in reducing both the cost as well as complexity of developing and
delivering proper applications to different types of devices. The lifecycle of the platform
helps in enabling companies to properly build, test, as well as deploy the platform (Yamagata
et al. 2013). In addition to this, the platform also assists developers for building data
intensive, cross-platform web applications. It is identified that Accenture utilizes “Sencha
platform” due to its number of advantages. Some of the benefits include high speed,
customizable user interface, and proper management of data as well as appropriate flexibility.
2.3 Success factors
There are number of factors that help in making the implementation procedure of
mobile business solutions successful. The success factors include:
Embed the correct analytics: Mobile business solutions assist in providing proper
opportunity for capturing as well as analyzing interactions. Thus, this type of insights must be
utilized properly for segmenting users as well as for understanding preferences as well as
behaviours (Iacob, Harrison and Faily 2013). It is identified that these benefits can be
achieved if the mobile business solutions generally incorporate rich analytics from the start.
Building reliability as well as resilience: It is found that mobile services generally
require information from different system so it is quite important that both must be resilient.
Therefore, it is important to plan as well as demand pattern for mobile business solutions so
that it is quite different from other competitors.
Integrating with other systems: Mobile system must be linked properly to other
systems and the business organization must avoid the situation in which the customers are left

4
MOBILE BUSINESS SOLUTION
waiting for the service (Green et al. 2013). Therefore the business needs to utilize proper
caching as well as multi-tier architecture that is helpful in handling interactions.
Tackling the proliferation of device types: It is identified that delivering proper
experience is considered as one of the difficult task when the type of device on which it is
used is not known properly. Therefore, in order to provide proper service it is quite important
to know proper sort of devices as well as OSes for targeting market, customers as well as
employees. In addition to this, it is very much important to balance both the mobile services
as well as cost as per the devices.
2.4 Enablers for successful implementation
The organization “PowWow” wants to utilize mobile business solutions as they
identified that the average time of an employee can be saved by 7.5 hours in a week if an
enterprise utilizes mobile business solutions (Gregoire and Gregoire 2017). The organization
verifies the enablers that are helpful in successfully implementing the mobile solutions within
business organizations. The enablers that are identified are as follows:
Simple and Intuitive User experience: It is identified that utilization of simple as
well as intuitive experience is found to be advantageous as with the help of the mobile app
the employers can complete all the different operations of the organizations (Li and Halfond
2014). It is found that simplicity in mobile apps helps in speeding the business operations.
Easy capability of sharing: It is identified that if the users are not capable of
navigating then the business will not be able to achieve the desired amount of profit to the
organizations. Therefore, the business organization must provide proper capability of sharing
with the help of mobile solutions so that the customers do not face any challenge during the
procedure of information sharing.
Proper graphic design: It is identified that proper graphic design helps in carrying the
brand message properly which symbolizes that utility is one of the biggest success factors
(Doub et al. 2015). Proper graphic design is considered as one of the enablers for successful
implementation as effective graphic design assist in captivating to the eyes of the consumers.
2.5 Discussion of various cost factors
Mobile business solutions are considered as one of the powerful tool that helps in
enhancing the sales, growth as well as advertisement of a company. According to Brien
(2017), a recent study reflects that Americans generally spend more than three hours on

5
MOBILE BUSINESS SOLUTION
mobile devices for purchasing. Therefore, it is quite important for the organizations to
understand the various key drivers of cost that will be helpful for taking cost effective
decisions in order to deliver proper return on investment. The various factors include:
Devices and operating systems: Developing mobile business solutions for internal
users is found to be less expensive than for external environment. For external users, the
company must ensure that that app must work properly in all the mobile devices as well as
platforms (Mota et al. 2017). Prior to this, it is quite important to focus on the operating
system.
User authentication or authorization: This is considered as one of the significant
consideration for business organizations. It is identified that the development cost for non-
secure applications are quite low in comparison to secure integration channel (Kulkarni et al.
2015). It is identified that proper decision on authorization as well as authentication must be
done with the help of the cooperation that exists between enterprise system development
team as well as app development team.
Integration with enterprise systems: The cost that is associated with enterprise
integration generally extends to enterprise web services as well as data access (Kulkarni et al.
2015). Therefore, the architect of the organization must provide proper advice so that the
integration requirement will be helpful in supporting the mobile solution irrespective of the
infrastructure of the organization.
Maintenance, support as well as enhancement: Mobile business solutions do not end
with deployment procedure. It is identified that the feedback from the customers or users
usually highlights problems as well enhancement requests (Yamagata et al. 2013). It is one
of the significant tasks for an organization to retain the development team even after the
period of deployment so that negative feedback of the clients can be utilized for fixing the
problems associated with the app.
2.6 Components of mobile business solutions
The various components of mobile business solutions are as follows:
Focus on experience: Mapping out the experience of the user is one of the key
components. It is identified that mobile business solutions starts with the idea of interaction
and thus the main goal is to create proper interface that helps in providing customers exactly

6
MOBILE BUSINESS SOLUTION
what they want. According to the CEO of AndPlus, many times, the customers the design
interface must be pleasing to the eye (Kony 2017).
Success: It is identified that success is considered as one of the important factor,
which mainly starts with the experience of the user, but it generally needs to incorporate the
empowerment of the developer. The main goal is to make the experience of the customer as
one of the driving force.
Build in monetizing mechanism: It is identified that it is one of the significant
component of mobile business solutions (Mota et al. 2017). Free apps are considered much
easier within the market in an app store than most of the apps that are highest earning. It is
found that this strategy or components help in setting benchmarks for envisioning the
timeframe for scaling the backend.
3. Conclusion
It can be concluded that implementation of mobile business applications are quite
advantageous for the business organization as implementation of mobile business solutions
helps in providing number of benefits, which include enhancing loyalty, reinforcing brand,
enhancing visibility as well as accessibility. It is identified that in order to develop mobile
based solutions, there are number of platforms that can be utilized. However, it is identified
that the use of Sencha platform is quite advantageous. On the other hand, it is found that
native mobile app technology is best suited for the organizations as it is the technology that is
supported in various platforms including Apple, iOS, Windows and more. The paper
illustrates that there are number of factors as well as enablers that help in making the
implementation procedure of mobile business solutions successful. The paper discusses that
if the users are not capable of navigating then the business will not be able to achieve the
desired amount of profit to the organizations. Therefore, the business organization must
provide proper capability of sharing with the help of mobile solutions. In addition to this, the
paper also elaborates the significance of various key components of mobile business
solutions.

7
MOBILE BUSINESS SOLUTION
References
Brien, J., 2017. The Key Components of a Mobile App Strategy. [online] Mashable. Available
at: http://mashable.com/2013/08/28/mobile-app-strategy/#b0WCbI_iLmqB [Accessed 4 Oct.
2017].
Doub, A.E., Levin, A., Heath, C.E. and LeVangie, K., 2015. Mobile app-etite: Consumer
attitudes towards and use of mobile technology in the context of eating behaviour. Journal of
Direct, Data and Digital Marketing Practice, 17(2), pp.114-129.
Green, L.S., Hechter, R.P., Tysinger, P.D. and Chassereau, K.D., 2014. Mobile app selection
for 5th through 12th grade science: The development of the MASS rubric. Computers &
Education, 75, pp.65-71.
Gregoire, A. and Gregoire, A., 2017. Case Study: Increased Efficiency and Competitive
Advantage with Enterprise Application Mobility. [online] PowWow Mobile. Available at:
https://www.powwowmobile.com/case-study-increased-efficiency-competitive-advantage-
enterprise-mobile-apps/ [Accessed 4 Oct. 2017].
Iacob, C., Harrison, R. and Faily, S., 2013, November. Online reviews as first class artifacts
in mobile app development. In International Conference on Mobile Computing, Applications,
and Services (pp. 47-53). Springer, Cham.
Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app
development. In Empirical Software Engineering and Measurement, 2013 ACM/IEEE
International Symposium on (pp. 15-24). IEEE.
Kony.,2017. RES-Blog-8-factors-mobile-app-dev-pricing. [online] Available at:
https://www.kony.com/resources/blog/8-factors-affect-mobile-app-development-pricing
[Accessed 4 Oct. 2017].
Kulkarni, S.S., Klassner, F., Gehlot, V., Dougherty, I.I.I., Metzger, S.M. and Wagner, W.P.,
2015. Mobile App Development: A Cross-Discipline Team-Based Approach to Student and
Faculty Learning. The Journal of Engineering Entrepreneurship, 6(2), pp.69-82.

8
MOBILE BUSINESS SOLUTION
Li, D. and Halfond, W.G., 2014, June. An investigation into energy-saving programming
practices for android smartphone app development. In Proceedings of the 3rd International
Workshop on Green and Sustainable Software (pp. 46-53). ACM.
MobiLoud., 2017. Native, Web or Hybrid Apps? What's The Difference?. [online] Available
at: https://www.mobiloud.com/blog/web-hybrid-native-apps/ [Accessed 4 Oct. 2017].
Mota, J.M., Ruiz-Rube, I., Dodero, J.M. and Arnedillo-Sánchez, I., 2017. Augmented reality
mobile app development for all. Computers & Electrical Engineering.
Shih, F., Seneviratne, O., Liccardi, I., Patton, E., Meier, P. and Castillo, C., 2013, August.
Democratizing mobile app development for disaster management. In Joint Proceedings of the
Workshop on AI Problems and Approaches for Intelligent Environments and Workshop on
Semantic Cities (pp. 39-42). ACM.
Vallon, R., Wenzel, L., Brüggemann, M.E. and Grechenig, T., 2015. An Agile and Lean
Process Model for Mobile App Development: Case Study into Austrian
Industry. JSW, 10(11), pp.1245-1264.
Yamagata, C., Coppola, J.F., Kowtko, M. and Joyce, S., 2013, May. Mobile app development
and usability research to help dementia and Alzheimer patients. In Systems, Applications and
Technology Conference (LISAT), 2013 IEEE Long Island (pp. 1-6). IEEE.