Sonic Drive-In Case Study: Mobile Survey Questionnaire Design

This assignment analyzes Sonic Drive-In's transition to mobile surveys and addresses the challenges of designing effective questionnaires for smartphones and tablets. The student discusses the limitations of mobile devices, such as screen size, and emphasizes the need to adapt survey design accordingly. Key recommendations include optimizing question wording, avoiding excessive scrolling, and ensuring functional elements are easily accessible. The assignment also covers potential errors in surveys, distinguishing between administrative and random errors, and suggests strategies to minimize these errors. The student recommends that Sonic invest in mobile survey accessibility, whether through mobile-friendly web pages or dedicated applications, to encourage participation and improve data collection across various devices.

Running head: SONIC GOES MOBILE
SONIC GOES MOBILE
Name of the Student
Name of the University
Author Note:

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Table of Contents
Answer to Question 1......................................................................................................................2
Answer to Question 2......................................................................................................................2
Answer to Question 3......................................................................................................................3
Answer to Question 4......................................................................................................................3

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Answer to Question 1
Questionaries are generally designed for the generation of data in order to accomplish the
objective of the research project. Using mobile phones for conducting a survey for prolonged
times can be a bit catastrophic to the response rate.
At the time of deploying web administration, target respondents are merely in control for
grading the devices needed for completing the survey work. It can be web-based devices. Around
25 to 30 percent of the survey work is done using smartphone or tablet. Most of the people have
an easy access to desktop and smartphone. In order to encourage the people for survey, then
there is need for an easy platform. Smartphones tend to suffer from various kind of limitation
that is the amount of screen real-state available. At, the time of conducting a web survey, these
limitations should be taken into account.
It is even possible for our servers to analyze the operating system used by respondents. It
merely focus on deploying a slight version of the survey, as per the operating system. Tablets
generally come up with bigger screen size in comparison to smartphone.
Answer to Question 2
Data collection methods will have a huge impact on the questioners design and project
time and scope. There are mainly two kind of response format that is open end and closed end.
Dichotomous can be stated as the choice in between the two customers. Multiple choice is
among three or more options. Sonic need to make few changes in the survey design in order to
have a new survey platform.

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Remembering the reality of real estate: Mobile phones screens are much smaller in
fraction of the size of PC screen. Although larger tablet screen are only half or less than the size
of the PC screens
Design for portrait and landscape: Your respondents will make a choice regarding their
preferred view. So the Questionaries need to work on both orientation. All the required items
need to be short enough to the full list to visible in the landscape view.
Reducing the number of words: People communicate with much fewer words on the
mobile. There is a need for replacing longer questions with the shorter ones, which has the same
meaning and remains to be well defined. It stands out to be a real challenge
Avoiding scrolling design: Instead of asking people for scrolling to expand. There is
need for a reduction in the number of items in the grid. Scrolling tends to be much faster on the
mobile platform. User just see the beginning and end of list.
Designing the functional elements: Anything which the people have to touch like the
next button, radio button needs to be around them. The focus of the Questionaries designer
should be on the text and after that fitting around the functional element. In the domain of mobile
phone, we need to reverse the process.
Answer to Question 3
There is need for checking any uncommon words, being specific, watch out for double
question, and checking for any kind of bias. Errors which take place as the selected sample does
not represent the population. There are mainly two kinds of error that is administrative error and
random. Administrative error completely relates to issue of execution of sample plan which is
flaw in design or execution of the sample. This kind of error can be avoided or minimized by

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proper attention to both design and execution of sample. Random sampling error is due to the
chance and cannot be even avoided. This kind of error can be reduced but cannot be completely
removed by increasing the overall sample size.
Answer to Question 4
Most of the people have an easy access to desktop, laptop, smartphones and other kinds
of devices. This merely depends on both day and time. People should be encouraged to complete
the survey. There is a need for an easy way to achieve irrespective of the hardware platform.
There is a need for a secure platform irrespective of hardware used at a particular time. The
server can detect the operating system being used by respondents quickly. It also focuses on
deploying a slight different version of a survey based on the operating system.
I recommend that companies should make an investment in survey accessibilities on
mobile devices. It would be really great to invest in both surveys and design whether they make
mobile devices a much user-friendly webpage if they create an application for user to access the
survey.