Assessing Mobile Technology's Role in Retail Business Connectivity

This research project investigates the role of mobile technology in facilitating connections between UK-based retail businesses, specifically Morrison's, and their stakeholders on a global scale. The study employs a qualitative research approach, outlining research objectives, questions, and a literature review that examines the significance of mobile technology in the retail sector. The report covers the research methodology, including primary and secondary research methods, data analysis, and the communication of research outcomes. It includes a questionnaire, data analysis, and interpretations. The project concludes with reflections on the effectiveness of the research methods and recommendations for enhancing connectivity through mobile technology, providing a comprehensive understanding of how mobile tools impact retail businesses and their stakeholders.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Research proposal along with research questions, hypothesis and literature review.......3
Time Scale.......................................................................................................................................6
P2 Examination about research methods................................................................................7
LO 2.................................................................................................................................................8
P3 Description about the primary and secondary research by use of appropriate methods...8
P4 Data analysis..................................................................................................................10
LO 3...............................................................................................................................................24
P5 Communication about the research outcomes.................................................................24
LO 4...............................................................................................................................................25
P6 Reflection on the effectiveness of research methods which applied in investigation.....25
P7 Evaluate alternative research methodologies and lessons...............................................26
REFERENCES..............................................................................................................................28

INTRODUCTION
Technology and innovation is continuously improving in the present time as lots of new
devices, machines and software has been developed. These all new and advanced technology
helps to retail business form in large manner for increasing their growth as well as innovation.
Digital technology includes mobile phone, Laptops, WiFi, online games, applications, software,
multimedia, cloud computing, inter operable systems etc. With assistance of all these softwares,
techniques, platforms, business enterprise can easily transfer information from one place to
another place.
In the retail business sector, there is great importance of digital technology through which
business activities and process can become fast and easy. One major innovation of technology is
mobile phone which helps to each and every individual either they are in business or in normal
life. With help of mobile technology, individual can share their information in easy and fastest
manner (Datta, Jessup and Reed, 2011). They can easily communicate and connect with each
other in the easiest manner. Mobile technology is the technology used for cellular
communication and it has evolved rapidly over the past few years. In the retail business, with
help of mobile technology stakeholder can easily communicate and share their information with
each other. It aids them in generate connectivity and operate business activities. There are several
advantages of mobile technology in the retail business through which its employees and other
stakeholder can carry out their operation and business activities at global level. In the present
research project, researcher have main aim is to assess the ways in which mobile technology aids
the retail business enterprise to connect with their stakeholder at global level with respect of
Morrison. Thus, for address this objective, scholar have applied qualitative research techniques.
This investigation provides detail knowledge and understanding about the advantages of mobile
technology and its significance within company to generate connectivity among stakeholder at
international level.
LO 1
P1 Research proposal along with research questions, hypothesis and literature review
Research Aim
To assess ways in which mobile technology helps the UK based retail business organization to
connect with their stakeholders at a global level- A study on Morrison's
Research Objective

 To understand the concept of mobile technology ?
 To assess the significance of mobile technology in the retail sector
 To determine the ways by which stakeholder can connect at international level by use of
mobile technology To recommend the strategy to enhance connectivity at international level by use of
mobile technology
Research Question
 What is mobile technology ?
 What are different benefits of mobile technology ? How mobile technology helps to stakeholder in generate communication at international
level?
Rationale of the study
In the present research project, the main aim of researcher is to assess the ways in which
mobile technology helps the UK based retail business organization to connect with their
stakeholders at a global level. There are several factors that affect the choice of researcher at the
time of selecting research topic is scholar interest and choice. Researcher desires to acknowledge
the complete knowledge and understanding about digital technology and its various benefits
within the retail business sector. Another major reason is to select this topic is scholar have
sufficient data about the mobile technology.
LITERATURE REVIEW
In the perspective of Aaker, (2011) stated that mobile technology are that electronic
devices, frameworks, gadgets and assets that produces, stores and process data. With help of this
said structure, data can rapidly exchange starting with one place then onto the accompanying
spot. Major in these advances unites electronic individual to individual correspondence, online
preoccupations, applications, mixed media, profitability application, scattered enlisting, cell
phones and interoperable structures. The colossal bit of the mechanized headways in the business
with yielding of exchange of data starting with one place then onto the accompanying.
In the present time, there are various innovation occurs in the digital technology by which
business enterprise is largely beneficial. In the opinion of Edward, (2000) mobile technology is
one of the most significant innovation an development in the digital world which bring the large
numbers of changes in the business era. Mobile is one of the advancement which utilized by each

person and help with passing on and interfacing with each other. Phones keep affiliations and
masters related with each other and clients both at the workplace or amidst a leave of absence.
Advantageous enables people to give in a short minute and react rapidly to business condition.
With help of cell phone, business meander can build up its won flexible application which helps
in offering the thing and associations. Adaptable application is remarkable among other
alternative in the minimized through which firm can build up its own particular shopping stage
and pass on thing and associations to client.
According to the view of Halal, (2003) mobile technology is a form of technology that is
mostly used in cellular communication and other related aspects. It uses a form of platform
whereby many transmitters have the ability to send data at the same time one single channel.
This platform is also known as the code division multiple access and it allows users to make use
of single frequencies from two or more sources. The versatile progression has enhanced from an
unmistakable contraption utilized for telephone call and prompting into a multi-entrusting gadget
utilized for GPS course, web examining, gaming, informing mechanical gathering and so forth.
Experts battle with the illustration that the conceivable predetermination of PC advancement is
lay on remote structures association and versatile getting ready. Versatile headway through tablet
and negligible PCs are twisting up continuously comprehended.
With help of mobile phone, users can beneficial by various facilities such as video call, voice
call, online gaming, SMS, GPS and other much software and application that makes users work
easy and fast.
In the perspective of Kumar, (2010) stated that mobile technology plays a very crucial
role in the retail sector by which company can perform its business activities and operation at
international level. The major role of this device in the connectivity and communication as every
one can easily connect and share their information with each other. In the retail sector, there are
various application, platforms, software that can open in the mobile which helps to business in
generating communication and data transformation. At the international level, corporation can
smoothly carry out their business activities and functions with help of mobile technology. It
helps to all stakeholders like customer, employees, manager, government, supplier etc to share
their business related information with each other. In the contradicting view Savin-Baden and
Major, (2013) stated that mobile technology do not use for only sharing information but also
helps in increasing speed of business transaction as well as process. As there are several kinds of

mobile application and software which operates in the mobile phone. With help of these
applications and software, customers, employees and other stakeholder can share their business
data and information with each other. Another great advantage of mobile technology within the
retail sector is regarding to internet surfing at any time an at anywhere. With help of mobile
technology, employees and other stakeholder can easily use internet at anywhere and post and
share their information to other. In the opinion of Smith and Lewis, (2011) stated that with help
of mobile technology retail affiliation can update its client associations in light of the way that
by utilization of client bolster benefits in the flexible application affiliation can arranged to
choose the demand and issue of client. It winds up being certainly not hard to pass on thing at the
perfect time at the correct place and at the correct client. Retail firm can overhaul its brands
picture by working up attest versatile utilization of shopping which can introduce in conservative
so to speak. Along these lines, one may express that by utilization of adaptable, wander can
redesign its versatility and capability. Adaptable progression enables relationship to have a
glorious level of openness between delegates, merchants, clients. With help of adaptable
improvement, potential client can see business on PDAs through SMS, flexible goals,
conservative application, standard progressions OR codes, IVR lighting up most definitely.
Advantageous condition outfits chance to relationship to interface with client and prompt them
for getting the thing and associations. Mobile technology has likewise enhanced the system and
speed of business in the market. With help of minimized improvement each breaking point of
capable dispersal, progress, adverting, discussing winds up being fundamental and reasonable.
Time Scale
ACTIVITY/WEEK 1 2 3 4 5 6 7 8
Construct research
proposal
Construct the
Research aim and
objective
Design the
literature review

Design research
methodologies
Collect primary and
secondary data
Conduct the survey
Interpret the
information
Recommendation
and conclusion
P2 Examination about research methods
While any investigation occurs then research methodology is one of the significant aspect
that assists to scholar in large manner. Research is one of the systematic investigation which
have various source of material to establish facts and research finding. For conduct a systematic
investigation, various kinds of methods can use by researcher such as research philosophies,
research techniques, research approach, research design, data collection, data analysis, sampling
etc (Coulter and et.al., 2014). Research can conduct by two manner either in the primary or in the
secondary aspect. While scholar conducts primary research then information can gather from
primary sources such as survey, interview, questionnaire, case study, group discussion etc. In the
primary research, individual can collect fresh information from respondents. On the other hand,
in the secondary research, scholar can collect secondary data from secondary sources such as
books, online article, blogs, magazines, newspaper etc.
The primary data will help in the proper handling of the data collection process by
approaching the people directly to get their opinion over a topic or research aim. This will
facilitate the one to one interaction with the respondents that will help in gaining a good idea
about the questions or queries that are been associated with the research process. While on the
other hand, secondary data will include the indirect approach of the data collection including the
analysis of the documents, books and journals to gain the knowledge and develop and insight
about the research aim or the objective that is been developed by data investigator or researcher.

LO 2
P3 Description about the primary and secondary research by use of appropriate methods
In the whole research consider, investigate structure is a champion among the most
fundamental domain which serves to examiner in watching out for the correct strategy of the
examination issue. With help of the examination rationale, specialist can without a considerable
amount of a broaden gather, translate and dismantle the data. There are a few sorts of the
procedures in the examination framework like research approach, explore speculations,
investigate strategies, information gathering, information examination, testing and so forth. With
help of different procedures for the examination systems, researcher can without a lot of an
expand address the correct strategy of the examination issue. The couple of structures and
mechanical congregations serves to the ace in isolating and decoding data for get the result.
In the current research study the major aim of investigator is to assess the ways in which
mobile technology helps the UK based retail business organization to connect with their
stakeholders at a global level. Thus, for address this objective researcher have used various
method and techniques of research methodology which are discussed below-
 Research Approach-By applying this strategy in the examination, master can address the
correct game-plan of research issue. Research approach serves to researcher in isolating
the true blue focal point of the subject and locate the best game-plan of research issue.
Inductive and deductive are gigantic two sorts of research approach (Hill, 2007). In the
present examination, scientist have utilized deductive approach for survey direct by
which smaller headway helps the UK based retail business relationship to interface with
their assistants at a general level
 Research Philosophies- Research theory is another fundamental procedure inside the
examination philosophy that serves to the analyst in finding the best outcome of study.
This reason licenses to researcher in merging the whole data in all the all the more
persuading and fruitful way (Schwalbe, 2015). Interpreitivism and positivism are basic
two sorts of research rationalities inside research structure.
In the current research study, with help of possitivism research philosophy, researcher
can conduct the investigation for assess the way to use mobile technology within the retail
business at global level.

 Research techniques- Research structure basic two structures that is subjective and
quantitative. It is key for every examination to have a reasonable system or structure
concerning achieve required destinations. Subjective research framework intends to
center upon different speculations and models as to offer help to understand the
examination subject properly and proficiently. So also, it is considered as a fitting
strategy to see the subjective thought regarding the examination subject (Nykiel, 2007).
Further, another examination methodology is quantitative and in this manner it helps in
driving and analyzing the examination utilizing particular precise and sensible approach.
While, quantitative research helps in get-together information through reviewing and
confining the given data through using quantifiable contraptions and structures.
In the present study researcher have used qualitative research technique for asses the way
to use mobile technology in the Morrison company.
 Data collection- Data storing up system is most desperate and basic viewpoint for each
examination. It is the best structure for get-together data so as ace can arranged to
organize additionally inquire about and get suitable result. Information shows sensible
system that can be used by the examination to amass information. Without information
collecting, no master can aggregate the data about the subject. It is fundamental for the
specialist to pick fitting strategy for information gathering since wrong choice of
information conglomeration framework can impact upon the whole examination. In the
basic information gathering, master can utilize the essential hotspots for party
information, for example, consider, overview, chat with, perception and so on. The
essential information gathering is best method by which professional can arranged to
collect new data which has not utilized by anybody previously (Laudon and Laudon,
2011). Then again, another strategy is aide information amassing under which analyst can
aggregate optional data by utilization of optional sources, for example, books, diary,
online articles, online web journals, magazines, step by step paper and so on. In the
present study researcher have used primary data collection for collect fresh information
about the mobile technology and its utilization in the Morrison company. In the primary
data collection, researcher have used survey method and selected 10 managers of
Morrison company.

 Sampling- Sampling is essential approach to manage gather data from some particular
social affair of individuals. This gives an approach to manage collect data. In a major
word one may express that it is way to deal with oversee select some number of
individuals from the whole universe (Soni and Kodali, 2012.).In the present study,
researcher have major aim is to assess ways in which mobile technology helps the UK
based retail business organization to connect with their stakeholders at a global level with
respect of Morrison. Thus, scholar have selected 10 mangers of cited for collect primary
and fresh information about subject.
 Ethical consideration- Ethical consideration is one of the most significant aspect which
assist researcher to consider some ethical consideration. It is very important for
researcher to follow some ethics at the time of investigation and data collection. It is
major ethical consideration which has to consider by researcher at the time of gathering
data about the subject (VanPatten and Williams, 2014). All information related to the
subject should confidential Another major ethical consideration is related to the proper
citation of work. None of the content has been copied and pasted. All information and
content should be rephrased by the researcher and it has been written in own words.
P4 Data analysis
Name:
Position:
Gender
 Male ()
 Female ()
Age
 18-25 ()
 25-45 ()
 O0ver 45 ()
Questionnaire
Do the company effectively uses the mobile technology?

 Yes
 No
 Not Sure
Do you find it beneficial for the organisation and its stake holders?
 Yes
 No
 Not Sure
Do you think that implementation of mobile technologies by Morrisons has helped in
improving the customer and stake holders satisfaction level?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
Do you agree that utilization of mobile tools and techniques by Morrisons have helped the
firm to improve its efficiency and effectiveness?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
How often does the mobile tool and techniques are been used by Morrisons?
 Very often
 Often
 On specific occasion
Do you agree that using of mobile technologies by Morrisons have helped in developing a
good relation with their stake holders and customers?
 Highly agree
 Agree
 Neutral
 Disagree

 Highly disagree
Are the employees provided with suitable training methods for the utilization of mobile
technologies?
 Yes
 No
 Not Sure
Do you agree that usage of mobile technology has improved the connectivity of Morrisons
on international level?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
Do you agree that mobile technologies facilitates a good communication of stake holders
with the company?
 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
For what purpose the mobile technology is been used within the firm?
 Rise in production
 Connecting with customers and stake holders
 Promotion of goods and services
 All the above
Which mobile technology can be used by the retail firm to improve its effectiveness and
connecting with their stake holders?
 QR Codes
 Bar codes
 Mobile app
 Video conferencing