Researching the Influence of Mobile Technology on the Tourism Sector

This research project investigates the impact of mobile technology on the tourism sector, focusing on how it enhances operational activities and meets customer demands. The study aims to analyze the use and importance of mobile technology in travel and tourism, addressing research questions related to digital technology's impact on the industry. A literature review examines the influence of mobile devices on travel experiences, the challenges of location-based facilities, and the role of transportation and communication technologies. The research methodology involves surveying 50 respondents who use mobile technology for travel, with findings presented at the World Tourism Market in London. The project also identifies factors influencing research project selection, including human and financial resources, time constraints, and primary research methods. The research outcomes are evaluated, analyzed, and recommendations are made for further consideration, ultimately presenting the research findings in an agreed format.

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RESEARCH PROJECT

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Contents
Introduction..................................................................................................................................................................................... 3
Task 1.............................................................................................................................................................................................. 4
LO1.................................................................................................................................................................................................. 4
1.1 Formulate and record possible research project outline specifications..................................................................................4
1.2 Identify the factors that contribute to the process of research project selection.....................................................................8
1.3 Undertake a critical review of key references.....................................................................................................................10
1.4 Produce a research project specification.............................................................................................................................11
1.5 provide an appropriate plan and procedures for the agreed research specification..............................................................14
Task 2............................................................................................................................................................................................ 16
Introduction.............................................................................................................................................................................. 16
2.1 Match resources efficiently to the research question or hypothesis.....................................................................................17
2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures......................19
2.3 Record and collate relevant data where appropriate............................................................................................................21
Task 3............................................................................................................................................................................................ 22
Introduction.............................................................................................................................................................................. 22
3.1 Appropriate research evaluation techniques........................................................................................................................22
3.2 Interpret and analyze the results in terms of the original research specification..................................................................24
Interpretation of the results.......................................................................................................................................................24
3.3 Make recommendations for their research and link to research findings and justify areas for further consideration...........29
Task: 4........................................................................................................................................................................................... 30
4.1. Use an agreed format and appropriate media to present the outcomes of the research to an audience................................30
Conclusion..................................................................................................................................................................................... 31
References..................................................................................................................................................................................... 32

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Introduction
This research project is focusing on the influence of mobile technology on the tourism sector.
The mobile technology has evolved rapidly over the past few years. The tourists can easily gain
traveling information through the mobile technology such as hotel information, transportation,
flights and so on. This assignment is divided into four sections. The first section is related to the
research proposal on the stated topic. In this, the critical review, contribution, aims and
objectives of the project will be done. The second task is mainly focused on the research
planning. It can be done by matching resources efficiently to the research question. In the third
task, the research outcomes will be made in the context of the topic. The last task will present the
outcomes of the research at the World Tourism Market, Travel Tech show, London Excel, in
November 2018. The research will be done among 50 respondents who have widely used the
mobile technology in their traveling purposes.

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Task 1
LO1
1.1 Formulate and record possible research project outline specifications
Background- Within the tourism sector, the mobile technology is playing a tremendous role in
enhancing the operational activities in a better and proficient way. It is important that the
employees of TUI Group need to adopt the digital technology in order to satisfy the needs and
demand of the customers. Through this, the production and profit rate of the sector will increase
efficiency.
Aim-The main aim of this study is to analyze the influence of mobile technology in the travel
and tourism sector.
Objectives
 To recognize the use of mobile technology in the tourism sector.
 To examine the importance of mobile technology.
Research Questions:
1. What is the importance of digital technology in the TUI Group?
2. What is the impact of traveling related technology on the travel and tourism industry?
3. What is the impact of mobile technology on travel and tourism industry?
Hypothesis
H0: Positive outcome of adopting digital technology.
H1: Negative impact of digital technology.
Literature review

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Impact of mobile technology
Quite simply, it can be seen that the digital directly impacts on the overall society since the last
period has been wide and its reflection over the tourism sector has been huge. It can simply be
analyzed that the mobile technology is a seamless fit for the travel and tourism sector. Tourism is
just the on-the-go involvement where the mobile technology is ideally suitable for the perfect
travelers. The advantage of smartphones and the competences gives tourists at their fingertips
which have authorized tourists with the levels of liberty and suppleness than ever before. The
mobile technology is simply shaping the travel experience. The use of connected mobile devices
in daily context affects the cognitive beliefs towards the value of mobile devices for travel
activities.
The association between tourism and technology has been always very concentrated. The main
challenges which are facing in the tourism and travel sector are related to the location-based
facilities and tourism. It is used for searching data and facilities sooner than the old-style
location-based communication. Through the mobile technology, the tourist can select the venue
as per their budget or income. Individuals can also record their travel courses by using GPS plans
and also can share their traveling experience to others. The mobile technology is developed in
such a way that the travel application can notify the user as per their traveling day or date. The
Android platforms are developed by including some features like 3D graphics and others so that
it can work as a city guide application effectively and efficiently. The application is directly
connected to the Google Maps and others so that the user can get the information anytime
anywhere. When travellers visit a nation or place then they will need to handle possessions
which are related to place and even the endpoint info. The cellular LBS are one of the best
troubleshooting for users.
The studies have found that the impact of the travel-related technologies on the growth of the
travel and tourism industry. The tourism is based on the transportation means. There are different
kinds of transportations which fulfil the requirement of the tourism spot. There are some tourist
spots which can be approached through the air traffic, others are by road and water
transportation. In addition to this, the traveling means for the people covering the distance from
the different spots of the world approach through the different means. The different regions of

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the world have various ways of transportation which are used to travel the different tourist spots.
The convenience of the transportation is important for both the visitors and tourist place’s
geographical conditions and advancement of transportation technology (Akgunduz and Sanli,
2017).
Many researchers have found that there is much advancement has brought in the air
transportation which has increased its strength as well as efficiency. The new technology-based
jets are more efficient in many aspects. They can carry more passengers and can cover more
distance in short time. In addition to this, the luxury facilities and facilities to the economic class
have made all easy for the tourist to visit the different tourist spots through the world. The
transportation barrier has found to be the most significant barrier found too impede the ways of
traveling or impacts the tourism. In addition to this, the cost of the tourism is also one of the
causes impacting the tourism. This factor was found to be implemented on the international
tourists more (Ballantyne and Packer, 2013).
There are some other factors which the literature has addressed impact the tourism and travel
industry. The traveling or transportation has the impact on tourism and the similar impact has
found to be on the transportation as well of the tourist spots. The marketing and innovation
strategies which the companies or tourist spots have impacted the industry in various ways. The
tourism for the natives stands for the different meaning coming from the outside or through the
globe. In this manner, the tourist spots and traveling means or transportation are interlinked and
found to have various impacts on the industry, its growth, and fame.
The second variable which has found to have a significant impact on the tourism is
communication means and technologies. The communication-related technologies impacted
various aspects of life in many ways. The tourism industry has found the significant impact of
the communication technologies on the traveling and tourism industry. The study has found that
a tourist who travels internationally and retched to the various spots needs the constant means of
communication. The advancements in the telecommunication and social media apps have made
life easy and make it possible for the world to get connected by the click to reach to any part of
the world. This ease of communication along with the financial benefits, facilitate the tourists to
a great extent.

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Research implications
The study has taken the core topics or variables which have a direct impact on the tourism
industry. The industry has various markets around the world. Different tourism spots address a
different kind of problems. This broad category of research over the different means of
transportations will facilitate a maximum number of tourist’s spots to choose the right strategy in
developing or adapting the right business strategy. In addition to this, the market of different
transportations will get better orientation for the development of the strategies which are most
likely by the tourists. The study can facilitate all the businesses related to transportation and it is
the basic element of tourism. This study can facilitate the governing bodies in developing the
policies and creating more efficient means according to the need of the tourist. The exploration
of the opinion of the tourists and most preferred choices can be considered as prioritized options
of the business. This study can also facilitate those who have already implemented the latest’s
technologies and evaluation of the plans can be seen in this study. The impact of the technologies
on the industry will be evaluated and guide the future decisions of the business holders.

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1.2 Identify the factors that contribute to the process of research project selection
There are many aspects which impact the process of research and selecting the certain area of
research. The research selected for the certain field is most of the time based on the gaps in the
literature on the study as well as the need of the time according to the up to date knowledge on
the study and the current situation prevails in the certain field. There are many aspects which on
the part of researcher also determine the nature and ways of shaping the research project. The
convenience or preference of the research also impacts the decision of the research process of
selection of the research at first place. In addition to this, the overall determinants or constraints
came in between the ways of research are following;
Human resources: The resources which one possesses should be considered while conducting
the research. The human resources are very important to consider while designing the research.
The research designs are important to consider as there are some methods of data collection and
analysis like qualitative which needs special time and efforts and in various quantitative methods
of data collection which has comparatively larger sample size the human resources are required.
So, in this manner the human resources could be one of the limitations is a selection of desired
methods of research.
Financial resources: carrying the research project could be heavy on the budget as well. The
financial issues in conducting the research found to have significant factor impacting the
research. There are different ways the research can be fulfilled this requirement. There are some
research grants or policies of the universities to finance the certain projects which require
assistance. In this regard, the financial management is the most important influential factor
impacting the research project.
Time factors: there are some research projects, especially the academic degree requirement
research, impacts from the timeline provided to the students. The students are required to
approach the given timeline to reach the desired stage or research completion. On the other hand,
the projects which do not have pre-decided timeline can have various additional aspects included
in their research like adopting the qualitative methods or adopting the mix method approach in
the study.

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Primary research method: the primary research method chosen on the basis of research
question or objectives of the research also impacts the research. All the methods have different
advantages and various other limitations as well. the method selection or choosing the most
accurate method leads to the valid and reliable results which can be used or implemented in the
growth of that industry and brings to the benefits of that industry.

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1.3 Undertake a critical review of key references
Literature review
According to the study of the recent trend in transportation, the transportation was found to be
the most influential variable in the industry of tourism. It has found that the facilitating resources
help people take the decision to make their choices for tourism. The role of the transportation
and its influence has found to be major in the tourism industry. It has found that the valid
researchers tell about the effective resources which impact the decisions of the business holders.
The promotions activities and the facilities to the people who tend to choose airways or road
transportation. The facilities are best chosen according to the findings of the research ensure the
success of the business (Stephension and Al-Hamarneh, 2017).
Secondly, the researchers on the mobile technologies and communication technologies have a
significant impact on the facilities of communication and type of facility and its mobility. The
study explored the experiences of the tourist with the facility to contact to their family and
friends and to the different concerned facilities increase the satisfaction level as well as loyalty to
the use of the same mean of transport again. The studies like that help in gaining the insight of
needs and wants of the customers and help in improving the business.

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1.4 Produce a research project specification.
Research proposal
Title: Influence of mobile technology on consumer decision making tourism and travel sector
Executive summary
The technological advances in the field of transportation have evolved and improved the
means of traveling. There are many aspects of comfort and facility of customers which have
been added to the means of transportation. The improved jet, the more space and short time
taking means of traveling features have increased the tourist's rate in the recent decades. The
communication technologies in addition to this have increased the access of the customers to
the various other facilities and options. This feature in addition to the facility has increased
competition in the market of tourism as well.
Research questions
Research questions of the consumer decision-making research are as follows:
 How the mobile technologies influence industry?
 What are some negative impacts of the mobile technology on tourism?
 How can the customer decision-making process influence the tourism sector?
 How can the consumer decision affect the operations of the company?
Research aims and objectives
 To measure the effectiveness of mobile technology

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 To explore the impact of the mobile technology on the tourism industry
 To analyze the customer decision process in the context of tourism industry?
The scope of the Research
The study has the good scope as all the stakeholders of the tourism industry will get affected
by the study. The people who are taking the services, those who are running the businesses
whether small or larger, tourists itself, and mediating parties like websites etc. all the
stakeholders will get impact from the study.
The Scope of the Research will help in conducting the organizational problems with the
context of the TUI Group:
 Is the mobile technology is meeting the expectations or not
 Effects of the customers on the potential markets.
The significance of the study
The study has significant importance in the field of tourism as it is exploring the major
variable of the industry which is communication means. Here in the study, the communication
means include all the apps or websites which are developed for the communication of tourists
and tourism spots. It will impact the industry to a great extent.
Research methodology
The study will be conducted through the quantitative research method. The survey method
further will be selected and n=50 participants, tourists will be approached to ask about the
tourism experience with the different communication means. The answers will be rated on a
five-point Likert scale.