Researching the Influence of Mobile Technology on the Tourism Sector

This research project investigates the impact of mobile technology on the tourism sector, focusing on how it enhances operational activities and meets customer demands. The study aims to analyze the use and importance of mobile technology in travel and tourism, addressing research questions related to digital technology's impact on the industry. A literature review examines the influence of mobile devices on travel experiences, the challenges of location-based facilities, and the role of transportation and communication technologies. The research methodology involves surveying 50 respondents who use mobile technology for travel, with findings presented at the World Tourism Market in London. The project also identifies factors influencing research project selection, including human and financial resources, time constraints, and primary research methods. The research outcomes are evaluated, analyzed, and recommendations are made for further consideration, ultimately presenting the research findings in an agreed format.

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RESEARCH PROJECT

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Contents
Introduction..................................................................................................................................................................................... 3
Task 1.............................................................................................................................................................................................. 4
LO1.................................................................................................................................................................................................. 4
1.1 Formulate and record possible research project outline specifications..................................................................................4
1.2 Identify the factors that contribute to the process of research project selection.....................................................................8
1.3 Undertake a critical review of key references.....................................................................................................................10
1.4 Produce a research project specification.............................................................................................................................11
1.5 provide an appropriate plan and procedures for the agreed research specification..............................................................14
Task 2............................................................................................................................................................................................ 16
Introduction.............................................................................................................................................................................. 16
2.1 Match resources efficiently to the research question or hypothesis.....................................................................................17
2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures......................19
2.3 Record and collate relevant data where appropriate............................................................................................................21
Task 3............................................................................................................................................................................................ 22
Introduction.............................................................................................................................................................................. 22
3.1 Appropriate research evaluation techniques........................................................................................................................22
3.2 Interpret and analyze the results in terms of the original research specification..................................................................24
Interpretation of the results.......................................................................................................................................................24
3.3 Make recommendations for their research and link to research findings and justify areas for further consideration...........29
Task: 4........................................................................................................................................................................................... 30
4.1. Use an agreed format and appropriate media to present the outcomes of the research to an audience................................30
Conclusion..................................................................................................................................................................................... 31
References..................................................................................................................................................................................... 32

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Introduction
This research project is focusing on the influence of mobile technology on the tourism sector.
The mobile technology has evolved rapidly over the past few years. The tourists can easily gain
traveling information through the mobile technology such as hotel information, transportation,
flights and so on. This assignment is divided into four sections. The first section is related to the
research proposal on the stated topic. In this, the critical review, contribution, aims and
objectives of the project will be done. The second task is mainly focused on the research
planning. It can be done by matching resources efficiently to the research question. In the third
task, the research outcomes will be made in the context of the topic. The last task will present the
outcomes of the research at the World Tourism Market, Travel Tech show, London Excel, in
November 2018. The research will be done among 50 respondents who have widely used the
mobile technology in their traveling purposes.

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Task 1
LO1
1.1 Formulate and record possible research project outline specifications
Background- Within the tourism sector, the mobile technology is playing a tremendous role in
enhancing the operational activities in a better and proficient way. It is important that the
employees of TUI Group need to adopt the digital technology in order to satisfy the needs and
demand of the customers. Through this, the production and profit rate of the sector will increase
efficiency.
Aim-The main aim of this study is to analyze the influence of mobile technology in the travel
and tourism sector.
Objectives
 To recognize the use of mobile technology in the tourism sector.
 To examine the importance of mobile technology.
Research Questions:
1. What is the importance of digital technology in the TUI Group?
2. What is the impact of traveling related technology on the travel and tourism industry?
3. What is the impact of mobile technology on travel and tourism industry?
Hypothesis
H0: Positive outcome of adopting digital technology.
H1: Negative impact of digital technology.
Literature review

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Impact of mobile technology
Quite simply, it can be seen that the digital directly impacts on the overall society since the last
period has been wide and its reflection over the tourism sector has been huge. It can simply be
analyzed that the mobile technology is a seamless fit for the travel and tourism sector. Tourism is
just the on-the-go involvement where the mobile technology is ideally suitable for the perfect
travelers. The advantage of smartphones and the competences gives tourists at their fingertips
which have authorized tourists with the levels of liberty and suppleness than ever before. The
mobile technology is simply shaping the travel experience. The use of connected mobile devices
in daily context affects the cognitive beliefs towards the value of mobile devices for travel
activities.
The association between tourism and technology has been always very concentrated. The main
challenges which are facing in the tourism and travel sector are related to the location-based
facilities and tourism. It is used for searching data and facilities sooner than the old-style
location-based communication. Through the mobile technology, the tourist can select the venue
as per their budget or income. Individuals can also record their travel courses by using GPS plans
and also can share their traveling experience to others. The mobile technology is developed in
such a way that the travel application can notify the user as per their traveling day or date. The
Android platforms are developed by including some features like 3D graphics and others so that
it can work as a city guide application effectively and efficiently. The application is directly
connected to the Google Maps and others so that the user can get the information anytime
anywhere. When travellers visit a nation or place then they will need to handle possessions
which are related to place and even the endpoint info. The cellular LBS are one of the best
troubleshooting for users.
The studies have found that the impact of the travel-related technologies on the growth of the
travel and tourism industry. The tourism is based on the transportation means. There are different
kinds of transportations which fulfil the requirement of the tourism spot. There are some tourist
spots which can be approached through the air traffic, others are by road and water
transportation. In addition to this, the traveling means for the people covering the distance from
the different spots of the world approach through the different means. The different regions of

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the world have various ways of transportation which are used to travel the different tourist spots.
The convenience of the transportation is important for both the visitors and tourist place’s
geographical conditions and advancement of transportation technology (Akgunduz and Sanli,
2017).
Many researchers have found that there is much advancement has brought in the air
transportation which has increased its strength as well as efficiency. The new technology-based
jets are more efficient in many aspects. They can carry more passengers and can cover more
distance in short time. In addition to this, the luxury facilities and facilities to the economic class
have made all easy for the tourist to visit the different tourist spots through the world. The
transportation barrier has found to be the most significant barrier found too impede the ways of
traveling or impacts the tourism. In addition to this, the cost of the tourism is also one of the
causes impacting the tourism. This factor was found to be implemented on the international
tourists more (Ballantyne and Packer, 2013).
There are some other factors which the literature has addressed impact the tourism and travel
industry. The traveling or transportation has the impact on tourism and the similar impact has
found to be on the transportation as well of the tourist spots. The marketing and innovation
strategies which the companies or tourist spots have impacted the industry in various ways. The
tourism for the natives stands for the different meaning coming from the outside or through the
globe. In this manner, the tourist spots and traveling means or transportation are interlinked and
found to have various impacts on the industry, its growth, and fame.
The second variable which has found to have a significant impact on the tourism is
communication means and technologies. The communication-related technologies impacted
various aspects of life in many ways. The tourism industry has found the significant impact of
the communication technologies on the traveling and tourism industry. The study has found that
a tourist who travels internationally and retched to the various spots needs the constant means of
communication. The advancements in the telecommunication and social media apps have made
life easy and make it possible for the world to get connected by the click to reach to any part of
the world. This ease of communication along with the financial benefits, facilitate the tourists to
a great extent.

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Research implications
The study has taken the core topics or variables which have a direct impact on the tourism
industry. The industry has various markets around the world. Different tourism spots address a
different kind of problems. This broad category of research over the different means of
transportations will facilitate a maximum number of tourist’s spots to choose the right strategy in
developing or adapting the right business strategy. In addition to this, the market of different
transportations will get better orientation for the development of the strategies which are most
likely by the tourists. The study can facilitate all the businesses related to transportation and it is
the basic element of tourism. This study can facilitate the governing bodies in developing the
policies and creating more efficient means according to the need of the tourist. The exploration
of the opinion of the tourists and most preferred choices can be considered as prioritized options
of the business. This study can also facilitate those who have already implemented the latest’s
technologies and evaluation of the plans can be seen in this study. The impact of the technologies
on the industry will be evaluated and guide the future decisions of the business holders.

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1.2 Identify the factors that contribute to the process of research project selection
There are many aspects which impact the process of research and selecting the certain area of
research. The research selected for the certain field is most of the time based on the gaps in the
literature on the study as well as the need of the time according to the up to date knowledge on
the study and the current situation prevails in the certain field. There are many aspects which on
the part of researcher also determine the nature and ways of shaping the research project. The
convenience or preference of the research also impacts the decision of the research process of
selection of the research at first place. In addition to this, the overall determinants or constraints
came in between the ways of research are following;
Human resources: The resources which one possesses should be considered while conducting
the research. The human resources are very important to consider while designing the research.
The research designs are important to consider as there are some methods of data collection and
analysis like qualitative which needs special time and efforts and in various quantitative methods
of data collection which has comparatively larger sample size the human resources are required.
So, in this manner the human resources could be one of the limitations is a selection of desired
methods of research.
Financial resources: carrying the research project could be heavy on the budget as well. The
financial issues in conducting the research found to have significant factor impacting the
research. There are different ways the research can be fulfilled this requirement. There are some
research grants or policies of the universities to finance the certain projects which require
assistance. In this regard, the financial management is the most important influential factor
impacting the research project.
Time factors: there are some research projects, especially the academic degree requirement
research, impacts from the timeline provided to the students. The students are required to
approach the given timeline to reach the desired stage or research completion. On the other hand,
the projects which do not have pre-decided timeline can have various additional aspects included
in their research like adopting the qualitative methods or adopting the mix method approach in
the study.

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Primary research method: the primary research method chosen on the basis of research
question or objectives of the research also impacts the research. All the methods have different
advantages and various other limitations as well. the method selection or choosing the most
accurate method leads to the valid and reliable results which can be used or implemented in the
growth of that industry and brings to the benefits of that industry.

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1.3 Undertake a critical review of key references
Literature review
According to the study of the recent trend in transportation, the transportation was found to be
the most influential variable in the industry of tourism. It has found that the facilitating resources
help people take the decision to make their choices for tourism. The role of the transportation
and its influence has found to be major in the tourism industry. It has found that the valid
researchers tell about the effective resources which impact the decisions of the business holders.
The promotions activities and the facilities to the people who tend to choose airways or road
transportation. The facilities are best chosen according to the findings of the research ensure the
success of the business (Stephension and Al-Hamarneh, 2017).
Secondly, the researchers on the mobile technologies and communication technologies have a
significant impact on the facilities of communication and type of facility and its mobility. The
study explored the experiences of the tourist with the facility to contact to their family and
friends and to the different concerned facilities increase the satisfaction level as well as loyalty to
the use of the same mean of transport again. The studies like that help in gaining the insight of
needs and wants of the customers and help in improving the business.

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1.4 Produce a research project specification.
Research proposal
Title: Influence of mobile technology on consumer decision making tourism and travel sector
Executive summary
The technological advances in the field of transportation have evolved and improved the
means of traveling. There are many aspects of comfort and facility of customers which have
been added to the means of transportation. The improved jet, the more space and short time
taking means of traveling features have increased the tourist's rate in the recent decades. The
communication technologies in addition to this have increased the access of the customers to
the various other facilities and options. This feature in addition to the facility has increased
competition in the market of tourism as well.
Research questions
Research questions of the consumer decision-making research are as follows:
 How the mobile technologies influence industry?
 What are some negative impacts of the mobile technology on tourism?
 How can the customer decision-making process influence the tourism sector?
 How can the consumer decision affect the operations of the company?
Research aims and objectives
 To measure the effectiveness of mobile technology

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 To explore the impact of the mobile technology on the tourism industry
 To analyze the customer decision process in the context of tourism industry?
The scope of the Research
The study has the good scope as all the stakeholders of the tourism industry will get affected
by the study. The people who are taking the services, those who are running the businesses
whether small or larger, tourists itself, and mediating parties like websites etc. all the
stakeholders will get impact from the study.
The Scope of the Research will help in conducting the organizational problems with the
context of the TUI Group:
 Is the mobile technology is meeting the expectations or not
 Effects of the customers on the potential markets.
The significance of the study
The study has significant importance in the field of tourism as it is exploring the major
variable of the industry which is communication means. Here in the study, the communication
means include all the apps or websites which are developed for the communication of tourists
and tourism spots. It will impact the industry to a great extent.
Research methodology
The study will be conducted through the quantitative research method. The survey method
further will be selected and n=50 participants, tourists will be approached to ask about the
tourism experience with the different communication means. The answers will be rated on a
five-point Likert scale.

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1.5 provide an appropriate plan and procedures for the agreed research specification
The plan of research includes all the milestones and steps which will be carried for the
completion of the research. There are some aspects of consideration like the time frame an
essential division of the chunks of the research. The following table includes essential division of
milestones along with the timeline to be followed according to the ideal duration.
The completion of the research project can be done in 35 days. Basically, it starts with the
selection of topic which requires 2 days for the identification of the related topic. The literature
overview of the selected topic needs 6 days to complete as this is because of the completion of
this phase number of information and ideas are required to be collected effectively and
efficiently. The outlining and literature review requires 9 days. It is important to select the
effective research methodology that will be helpful in the completion of the research project. The
data collection requires 3 days because the data and information for the research are needed to be
collected from the primary and secondary method which takes time. The data analysis,
interpretation, conclusion and recommendation section are required to be done in a precise way.
This section is the only part of the research which helps in analysing the result and other factors
of the result.
Milestones Starting date Ending date Time duration
Selection of research topic 1 June 2 June 2 days
Literature overview 3 June 8 June 6 days
Outline the research 9 June 10 June 2 days
Literature Review 11 June 18 June 7 days
Deciding upon Research 19 June 20 June 2 days

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methodology
Data Collection 21 June 23 June 3 days
Data analysis 24 June 25 June 2 days
Interpretations and results 26 June 30 June 5 days
Conclusion and
recommendation based on
conclusion
1 July 3 July 3 days
Final submission 4 July 5 July 2 days
Gantt chart
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5
Selection of research
topic
Literature overview
Outline the research
Literature Review
Deciding upon
Research
methodology
Data Collection
Data analysis
Interpretations and
results
Conclusion and
recommendation
based of conclusion
Final submission
Duration (In days)
June-July

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Task 2
Introduction
The LO2 is the persuasion of LO1. This objective will address the further persuasion of the task.
The primary aim and objectives of the study will remain same and this section will further the
study in the similar but in an advanced manner. The impact of different technological advances
in the variously related variables will be addressed in the study. The negative and positive impact
of the technology will be addressed and overall impact will be derived from the analysis. The
essential methods will be selected to carry the study in an effective manner. In this manner, the
LO2 will be carried in continuation of LO1.

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2.1 Match resources efficiently to the research question or hypothesis
The research questions which have been made were related to explore the aims and achieve the
primary objectives of the research. The literature in this regard has been related to the variables
which are part of the main objectives and aim of the research. The researchers on the objectives
of the exploring their opinions on the role and influence of the technological advances in the
transportation and mean of communication have been taken. The studies have revealed the
findings in the different context or population and through the different research methodology
(Bajpai, 2011).
The gaps in the literature have taken into consideration and then the main questions have derived
from the study. The main objectives of the study aim to benefit the industry with the research in
the area which has not completely revealed and there is room for the advancements in the current
method of study. The different limitation which has found through the literature in the
methodology as well as in the finding the different correlating variables have taken into
consideration. Based on the limitations the gaps in the literature it has found that the suitable
method of the current study is a quantitative method. The survey will be conducted on the
employee population while giving them the close-ended questionnaire ranked on the five-point
Likert scale. The data will be analysed by parametric tests and SPSS will be used in this regard.
The findings will be presented in the form of tables, graphs originally or in the form of pictures.
The customer decision-making process plays an important role in the tourism sector. It can be
considered as an effective tool which will be helpful in knowing the correct position of the
product and service in the marketplace. Basically, the research helps in collecting many of the
data and information about the current trends and demand of the customers. Mainly there are two
types of resources which are used in a project for the collection of information. These are
secondary and primary. The primary research consists of the discussion and evaluation which
helps in providing accurate and reliable data to the user. On the other hand, the secondary
research is linked with the collection of information through the newspaper, letter, survey results
and many more (Flick, 2015).

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The research questions and research sources are related to each other in many ways. The research
questions help in recognizing the concept of data more wisely. Through the research question,
the user can easily get correct result of the question. For finding the influence of mobile
technology it is important to organize questionnaire session for knowing the needs and demand
of customers.

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2.2 Undertake the proposed research investigation in accordance with the agreed
specification and procedures
The research was designed in a manner that includes different milestones to be covered. It aims
to investigate the positive negative and overall impact of the technologies on the travel and
tourism industry. There are different aspects of the research which are added in regard to the
study conducted on draws of technology in specific related to the communication mean or
internet. The questionnaire will be designed exactly in accordance with the desired objective of
the study and the valid tool which will measure what it aims to measure by the study. The
research design is based on the pre-assumed findings and already existing theories as research
question have drawn from the pre-existing work. The sample is also based on the proposed gaps
in the literature. The methodology related to the sampling is also high in its external validity
(Bryman and Bell, 2015).
The sample of the study consists of 50 employees. These employees will be those which have
been visited by at least three famous tourists' sites. These tourists’ sites are related to the
standards and include the means of communication and use the transportation for approaching
the site. These features of the sample made it most relevant but challenging to find as well. In
this regard, the validity of the research will increase the validity of the sample. In addition to this,
the research method will increase the internal validity of the study as well, as the questioner will
be derived from most relevant questions.
The methodology of the study is approaching the relevant sample and collection of data from
self-developed questionnaire includes all the features of having an internal and external validity
of the research. The sample will be collected through the purposive sample as inclusion criteria
of the sample include all the participants or employees who have at least visited three tourism
sites featured with the main variables of the study like having presence on the communication
means and reaching to the sites may involve transportation means as well, as these two measures
will be part of the system. The main objective of the study is making it methodologically valid,
reliable and free of biases. In this regard, all the ethical considerations have been taken care of
and the relevant measure like single-blind method has been used while preceding the operation
of the study.

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Question 1- Do you think that the mobile technology affecting the tourism sector
negatively?
 Yes
 No
Question 2 - Has the mobile technology helps in connecting user within the tourism
industry?
 Yes
 No
Question 3- Would you prefer mobile technology while travelling new and adventurous
place?
 Yes
 No
Question 4 - Has the mobile technology positively contributed in the tourism industry?
 Yes
 No
Question 5- Do you think that the mobile technology will assist in fulfilling the travelling
needs of customers?
 Yes
 No

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2.3 Record and collate relevant data where appropriate
The data collected from the participants of the study requires analysis in order to explore the
finding or interpretation of the numerical data collected in the form of ranking on the Likert scale
on the basis of the questions asked. The data will be analysed through SPSS. The coding
techniques will be used as part of the essential requirement of the study. The data entry will be
based on the specific statistical analysis like parametric or nonparametric tests, t statistics or
analysis of variance. The method will be a parametric test but initially, descriptive statistics will
be used to explore the means and variances in the data. Secondly, the inferential statistics will be
used to find the mean differences among the positive impacts of the negative impacts of the
technology in the field of travel and tourism industry. The data analysis will be shown in the
output sheet of SPSS. Not all but the most relevant information provided in the form of tables
and charts will be quoted in the results chapters and the results will be interpreted in that. These
results will further guide the discussion as well as the conclusion of the study (Crowther and
Lancaster, 2011).

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Task 3
Introduction
Looking at task three, it is actually the details about the methods that have been used in the
research. The main thing for the consideration is that the techniques are needed to be up to the
mark as the overall research is needed to be justified and the proper techniques are needed to be
used so that the better responses could be gained at all possible times. It is also seen that the
results will be shown as the different tests will be applied in the detail which will actually show
the real findings of the research. In the last the conclusion, limitations and recommendations will
be seen which are important for the research at all points.
3.1 Appropriate research evaluation techniques
The research evaluation is needed to be done at all possible points and it is really important so
that the better research could be conducted at all levels. The main thing for the consideration is
that the objectives and the research questions that are being made are needed to be taken care as
the correct and justified procedures are needed to be chosen at all points. It is further seen that
the validity and the reliability will be seen as the Cronbach’s alpha will be seen in the research so
that the reliability could be assured at all points. It is further seen that the objectives, the aims
and the different hypothesis that are being made are really good enough and they are needed to
be taken care so that the better treatment could be done (Bell, 2014).
Looking at some of the benefits of the research that have been conducted, is said to be as the
quantitative research design is being used in here and due to that the proper statistical tool will be
used and that is the main reason the overall better position will be sustained at all levels. Yes
there were some of the difficulties that were being faced actually in collecting the data and to
manage the time and the resources that were allocated to do the research but the matter of fact is
that all were being done in the correct manner and the better response was being collected at all
points so that the better response could be delivered.
The management of TUI Group uses multiple numbers of techniques in order to analyze the
influence of mobile technology on the tourism sector. Research can be stated as one of the best

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methods for identifying the current market changes along with the demand of customers. In
general, there are two types of research method:
Formative research- For fostering the success in an effective way, the company can use
formative research with their on-going functions or program. The formative research can be done
within the working period of the organization.
Summative research- In the summative research, the organization can only take a decision after
the completion of the activity. This can be responsible for affecting the overall time, cost and
effort of the firm in a negative way. The conclusion or the result can easily be identified.
For TUI Group, the formative research method will be used so that the development of the new
activities can be done in a wide range. The organization can take survey or feedbacks of the
customers also in the working period of the firm. This will be helpful in enhancing the
development as well as growth level of the firm.

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3.2 Interpret and analyse the results in terms of the original research specification
The results and the analysis of the research is said to be one of the most important parts as all the
responses will be shown up that what is the research and what are the actual aspects so that the
betterment could be done
Interpretation of the results
For the different results there are different demographics and different tests that are being applied
in the research and they are being seen in a clear manner and that are said to be as demographics,
Cronbach’s alpha for the validity and the correlations for the influence and cause and effect in
between both variable which is an important thing to be considered.
Question 1- Do you think that the mobile technology is affecting the tourism sector
negatively?
Yes 20
No 30
Yes
No

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Figure analysis- The above graph is depicting whether the mobile technology will affect the
tourism or not. 30 of the respondents say that the mobile technology will be helpful in enhancing
the tourism sector. On the other hand, remaining of the respondents say that mobile technology
will be responsible in affecting the overall structure of the tourism sector.
Question 2 - Has the mobile technology helps in connecting user within the tourism
industry?
Yes 40
No 10
Yes
No
Figure analysis- 40 of the respondents is in favour of this statement. This is true that the mobile
technology is playing an effective role in connecting the user directly with the tourism sector.
Through this, the customers can easily get data and information related to their journey.
Question 3- Would you prefer mobile technology while traveling new and adventurous
place?
Yes 45

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No 5
Yes
No
0 5 10 15 20 25 30 35 40 45 50
Figure analysis- 45 of the customers says that they will prefer mobile technology while
traveling. They also explain that the mobile technology will be helpful in discovering new and
exciting places whereas the remaining customer says that they will prefer manual guide while
traveling.
Question 4 - Has the mobile technology positively contributed to the tourism industry?
 Yes
 No
Yes 35
No 15

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Yes
No
Figure analysis- 35 of the customers says that the mobile technology is contributing towards
the travel and tourism sector. Remaining of them is not in favour of this statement because
they used to think that the mobile technology can hamper the services of the tourism.
Question 5- Do you think that the mobile technology will assist in fulfilling the traveling
needs of customers?
 Yes
 No
Yes 29
No 21

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Yes
No
Figure analysis- The above graph is illuminating the whether the mobile technology will assist
in fulfilling the traveling needs of customer or not. 21 of the customer say that the needs of the
customer will be fulfilled by the mobile technology. This is because some of the services cannot
be fulfilled by the technology. On the other hand, remaining of the respondents is in favour of
this statement.

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3.3 Make recommendations for their research and link to research findings and justify
areas for further consideration
It is clearly seen that the overall conclusion, recommendations, and the future directions are
needed to be there in the research as it is most important part to be seen in the research.
Recommendations
Moving to the below recommendations, it could be notified that a couple of main
recommendations is given as the business owners and the managers are needed to state that the
technology is better for the tourism sector such as the social media usage, internet facility, online
booking and so on as the results of the study clearly indicates that the hypothesis is accepted and
the positive relationship is there. That is the reason the technology usage is needed to be
increased so that the sales and the performance could be increased.
Future considerations
For the companies who are in the same sector needs to identify the reasons and the technology
used is needed to be increased. Further, the qualitative aspects could be increased from an
academic point of view in this research. On the other hand, further research could be done by the
mediation of the service quality in the model and others so that the exact situation could be seen
that how much impact is there on the success of the business by the technology aspect.

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Task: 4
4.1. Use an agreed format and appropriate media to present the outcomes of the research
to an audience.
The above slide is depicting the outcomes of the research in an effective and efficient manner.
The graph has shown the reviews and feedback from customers in order to know the effect of
mobile technology. The sample of the study consists of 50 employees. These employees will be
those which have been visited by at least three famous tourists' sites. These tourists’ sites are
related to the standards and include the means of communication and use the transportation for
approaching the site. The above graph shows that the large number of respondents is in favour of
mobile technology (Akgunduz and Sanli, 2017).

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Conclusion
Moving to the conclusion of the research, it is clearly seen that the overall different aspects are
being carried out and many different tests are being applied. The best thing to consider is that all
aspects are seen and it is clearly seen that the hypothesis is accepted in his case. The theory
testing was done as the deductive approach was used and the hypothesis was needed to be tested.
The significance and the strong relationship in between both variables clearly show that the
positivity is there and the use of technology is better for the businesses all over and that is the
reason they are needed to be increased as well. This report has been focussing on the influence of
mobile technology in the tourism and travel sector. This can be concluded that the TUI Group
needs to organize questionnaire session with their customers or employees on monthly basis.
This will be helpful in knowing the current trends along with the new services in the tourism
industry.

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References
 Akgunduz, Y. and Sanli, S.C., 2017. ' The effect of employee advocacy and perceived
organizational support on job embeddedness and turnover intention in hotels', Journal of
Hospitality and Tourism Management, pp. 118-125.
 Bajpai, N., 2011. Business Research Methods, Pearson Education India,
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