The Impact of Mobile Technology on Business Operations: Airdri Ltd

This research report examines the effectiveness of mobile technology on business operations and practices, focusing on Airdri Ltd. The study investigates the use of digital technology, particularly mobile technology, to identify opportunities for the company in the marketplace. The research employs primary and secondary data collection methods, including literature reviews and questionnaires, to analyze the impact of mobile technology on customer relations, sales, and profitability. The objectives include determining the concept of mobile technology, evaluating its importance in building a customer base, and analyzing its benefits in improving customer relations. The report includes a research proposal, methodology, data analysis, and findings, concluding with reflections on the research methods and recommendations for alternative methodologies. The findings highlight the importance of mobile technology in enhancing sales, improving customer relations, and driving business growth, emphasizing its role in today's digital landscape. The report also explores the challenges and costs associated with implementing mobile technology within the company.

RESEARCH
PROJECT

Summary – This report is based on effectiveness of digital technology that has major impact
upon business operations and functional practices. Mobile technology is a part of digitalisation
which is helpful in developing opportunity for the company at market place. This report is going
to identify effectiveness of mobile technology for Airdri Ltd in relation to identifying
opportunities. This Research considering information through primary and secondary resources
for gathering appropriate data easily. Literature review section is based on secondary sources of
information whereas primary sources assist in determining information of questionnaire
approaches. Main objectives of this research is to identifying effectiveness of technological
advancement in order to attaining business objectives in effective manner.

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Research proposal which clearly define question and hypothesis with literature review......4
P2 Research methods and approaches to primary and secondary research.................................6
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research by using appropriate methods and techniques.....7
P4. Apply appropriate analytical tools, analyse research finding and data.................................9
TASK 3..........................................................................................................................................14
P5 Communicate research outcomes in an appropriate manner for the intended audience.......14
TASK 4..........................................................................................................................................19
P6 Reflection on the effectiveness of research methods and techniques...................................19
P7 Determine alternative research methodologies for the project.............................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22

TITLE :- The implications of digital technologies on SME’s
INTRODUCTION
Digitalisation refers to usage digital technology in business operations and other function for
purpose of enhancement of profitability of organisation. Mobile technology is a part of
digitalisation which is helpful in developing opportunity for the company at market place. This
research assignment is going to include a proper investigation proposal consists with both aims
and objectives at the same time (Larivière and et. al., 2013). On the other hand. assessment will
also keep its focus on research methods which will help in developing developing an effective
data analysis section for all the investigation that is going to be done for drawing favourable
outcomes. Lastly, conclusion and recommendation section will help in understanding the whole
concept of digital technology and its impact on a business organisation.
TASK 1
P1 Research proposal which clearly define question and hypothesis with literature review
Digitalisation is aspect which is used by firms to deliver quality services and items to
buyers for satisfying them. In this, IT department comprises essential role in creation of system
and technologies through which business is conducted properly. Airdri is manufacturing firm
whose management uses mobile technology. This help them in construction and maintain
relations with customers for benefit of company. Relations with buyers benefit firm to make
loyal customers for enhancing their sales and profitability.
Background of Project : Research project is based on effectiveness of mobile technology
have in enhancement in revenue level of firm. It is digital device which help management to
create and sustain connection with people. They are able to inform buyers about their offerings to
influence and persuade them to purchase in according to their demands and needs. Along this,
superior is also able to improve relations with buyers which benefit them in building them loyal
towards firm. Thus, company sales and profitability are enhanced which make it position higher
than competitors.
Research Aim :- To determine the importance of mobile technology in building strong
relation with customers. A case study on Airdri Ltd.
Research Objectives:-
 To determine the concept of mobile technology

 To evaluate the importance of building customer base for Airdri Ltd. To analyse the benefits of mobile technology in improving customer relations.
Research Questions :-
 What is the concept of mobile technology?
 How to evaluate the importance of building customer base for Airdri Ltd.?
 What are the benefits of mobile technology in improving customer relations?
Literature Review
Concept of mobile technology
According to Navimipour and Soltani, (2016) mobile technology itself understood i.e.
wireless connectivity with technology for fulfilling task at any place without any trouble. This
refers to those devices which a person can carry to conduct wide variety of task. This technology
resolve communication gaps between individuals, ease to assess GPS for location query etc.
In context with business world, this portal connection plays key role for organisation to
earn profits and serve customer at high level. Usage of this practical application resolve
difficulties in ample of time. Any money transaction can be solved related to bank, shopping in
quick manner by using mobile application.
Evaluate the importance of building customer base for Airdri Ltd.
Customers acts as backbone for every company as consumers helps businesses for
increasing profitability. Company gets many benefits from increasing their customer base, as it
helps in expanding business activities. In case of Aridri, they can enhance consumer base by
providing them quality products and services which are unique and innovated from competitor’s
products. Company can focus on retaining existing customers rather than acquiring new
consumers, because existing consumers creates customer loyalty. This will benefit Airdri to
forecast demand from target consumers as they already know the demand pattern of those
consumers. It helps organisation to have sustainable revenue from their customer base as they
can estimate fixed amount of revenue from potential customers. Large customer base promotes
and advertise products and services of business. Company can increase the level of satisfaction
of their target customers and it will also help company to manage its production level according
to the forecasted demand. Business can expand their businesses to international level by
increasing number of consumers. Profitability and productivity level of company will also

increase and it will help them in achieving competitive advantages and in maintaining good
reputation of company in marketplace.
Benefits of mobile technology in improvement of relations with customers
As indicated by Persaud and Azhar, (2012) it is evaluated that technology consists
essential part in enhancement of organisation services to customers. It helps management to
create and maintain connection with people for improving their experience and making them
loyal towards firm. With mobile technology, business person has reduced gap with their buyers
which benefit them to provide information about their products and services. Laptop, tablet,
smartphone are various forms of mobile technology. This help firms to conduct e- commerce for
increasing their market reach and customer base. People are able to search and get knowledge
about products and services in respect to their demands and needs.
They are able to timely provide updation to people about improvement in items and
services. Besides this, seniors are even able to maintain relations with buyers by calling and
messaging about offers and packages. There is development in technology which help
management to construct online app. Through this, communication and relations with buyers is
maintain. This result into improvement in relations with customers for increment in sales volume
and profitability. Along this, financial resources are also utilised efficiently which aid seniors in
growth and expansion of business. Thus, mobile technology advantage firms in sustaining their
relations with clients for longer time.
P2 Research methods and approaches to primary and secondary research
In every single investigation, this section plays a crucial role when it comes to draw
favourable outcomes, Research methodology is one of the important aspect in entire research as
it helps in determining the ways to undertake an effective research. In this context, there are
various type of methodologies and approaches which helps in executing all the activities for
attaining set goals and objectives. In this context, there are two type of research systems which
helps in managing entire activities of the research in most effective manner.
Qualitative Research
Qualitative research is a study which deals with the human element, i.e., human
behaviour, ideologies and thoughts. It deals with non-numeric data. The basic focus of this is on
“why” rather than what in relation to the subject matter of the research. The results of the

qualitative research form a base for the Quantitative research. In the present report, we have used
Qualitative research.
Quantitative Research
Quantitative research is a study which deals with the numeric data. The basic aim of this
is to express the facts and findings in terms of numbers, counts, measures. The quantitative data
can be used to construct graphs and tables. These statistics can then be used to find inferences
about the subject matter of the research.
Primary Research
It’s a kind of research that involves direct enquiry from the source by way of
questionnaires, interviews, surveys, visit. As it involves direct contact with the respondent, the
chances of errors in this study are very low. This is carried out when a research is topic oriented
as the results are generally precise.
Secondary Research
It’s a study based on the data that has already been compiled, published by Government
agencies, business associations, trade unions or any other statutory body. The inferences drawn
from these data may not be as precise as Primary Research as here the conclusions are drawn on
the basis of a wide variety of data (Bahrami, Ghorbani and Arabzad, 2012).
Data Sampling
Data Sampling is a tool used to select, analyse and manipulate a particular set of data to
identify the trends followed in the larger set of data being examined. There are two types of
Sampling, namely, probabilistic and non-probabilistic sampling. In this report, we have used
Random Sampling which is a part of probabilistic sampling. Here, we have used 30 respondents.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
QUESTIONNAIRE
Q1. Does mobile technology helps in enhancing sales and profitability of a
business organisation?
Frequency
 Yes 19

 No 11
Q2 Do you have any knowledge related to mobile technology Frequency
 Yes 15
 No 5
 A little 10
Q3 What benefits can be seen in Airdri Ltd. after adopting mobile
technology?
Frequency
 Improved productivity 5
 Enhancement of profit margins 5
 Uplifting customers base 20
Q4) As per current scenario, is it necessary for Airdri Ltd. to adopt mobile
technology?
Frequency
 Yes 18
 May be 7
 No 5
Q5) If Airdri Ltd. implements mobile technology in its operations, do you
that it is going to cost much to the company?
Frequency
 Strongly agree 15
 Agree 12
 Disagree 3
Q6) How mobile technology is effective for achieving growth and
development in economy of the nation?
Frequency
 Easy Communication 25
 Information sharing 3
 Advancement in tools and technologies 2

Q7) Any recommendations?
P4. Apply appropriate analytical tools, analyse research finding and data
Data analysis is being considered as an effective tool and plays a crucial role in carry out
the entire study in appropriate manner. As it provides guidance to the research at the time of
drawing valid conclusion. With the use of data analysis, investigator can easily attain positive
outcomes and at the same time also make valid conclusion. In present context, thematic analysis
is being done beneath:
Theme 1: Mobile technology helps in enhancing sales and profitability
Q1. Does mobile technology helps in enhancing sales and profitability of a
business organisation?
Frequency
 Yes 19
 No 11

Interpretation-From the above graph it is shown that out of 30 person 25 people agrees
that mobile technology plays important role in enhancing sales and profitability of the firm
because in the current trend of the market maximum people in the world are using the mobile
and the most of the business owner are performing there business activity the internet technology
which makes the business much more effective and faster. while only 5 disagrees that it does not
help in sales because all there are some technological backward areas where mobile technology
is not present there.
yes No
0
5
10
15
20
25
30
25
5

Theme 2: Knowledge related to mobile technology
Q2 Do you have any knowledge related to mobile technology Frequency
 Yes 15
 No 5
 A little 10
Interpretation-From the above graph it is shown that out of 30 people 15 have the
knowledge related to mobile technology they are able to upgrade there mobile phone to the new
version and they keep themselves update to the latest mobile phones. While 10 people have little
knowledge about the mobile technology as they uses mobile phones but they are not aware of the
proper information about phone due to their lack of interest in them but there are only 5 people
out of 30 who don't have knowledge related to mobile phones as they don't have any type of
knowledge about this device.
Yes No A little
0
2
4
6
8
10
12
14
16 15
5
10

Theme 3 : Benefits can be seen in Airdri Ltd. after adopting mobile technology
Q3 What benefits can be seen in Airdri Ltd. after adopting mobile
technology?
Frequency
 Improved productivity 5
 Enhancement of profit margins 5
 Uplifting customers base 20
Interpretation: From the above diagram, it reveals that out of the total 30 respondents, 20
respondents believes that adopting mobile technology would beneficial in uplifting and capturing
strong customer base for Airdri Ltd. 5 respondents favours enhancement of profit margins as a
most suitable benefit of mobile technology for Airdri Ltd and rest 5 respondents believes that
mobile technology will improve and enhance productivity of the Airdri Ltd. The given
interpretation results that mobile technology has become an important thing for advancement of
the business entity. Advancement of mobile era is useful for an individual as well as organisation
for the better and efficient productivity and results.
Improved productivity
Enhancement of profit margins
Uplifting customer base
0
5
10
15
20
25
5 5
20
Column B
X Axis Title