Think Big: Travel Application Report - Business Model Analysis

This report, titled "Think Big," presents a detailed analysis of a mobile travel application designed to connect tourists through a social media platform. The report, prepared for Travelesque, begins by identifying market problems in the tourism industry, such as communication barriers and lack of information. It then outlines the benefits of the application, including cultural understanding and improved planning. The business model is described using a Business Model Canvas, detailing key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structure, and revenue streams. Critical success factors, including resource organization, market research, technology, and contingency planning, are discussed. The report concludes with an assessment of the idea's feasibility and the author's individual contribution, along with a reference list.

Running head: THINK BIG
Think Big
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Market problem..........................................................................................................................2
Benefits of the idea.....................................................................................................................3
Business model...........................................................................................................................4
Critical factors for success.........................................................................................................5
Feasibility of the idea.................................................................................................................6
Conclusion..................................................................................................................................7
Individual contribution...............................................................................................................7
Reference List............................................................................................................................8

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Introduction
The recent times have seen that most of the business organizations have undergone
major changes so that they can be sustainable in the future. The failure in using the business
ideas that are innovative in nature will hamper the sustainability of the business in the long
run (Harrison, Flood & Duce, 2013). The major purpose of this report is that it will help in
highlighting the use of mobile travel application so that the tourists belonging to different
parts of the world can be connected through a common social media platform. This
application will be launched by the organization called Travelesque. The organization helps
in planning the holidays for the customers.
Market problem
The tourism business has increased to a great extent within the world. A country like
Australia is one of the famous countries that attracts many tourists from across the globe.
In the country, there are many tourist spots that the people may like to visit
throughout the year. The major reason for this is as follows:
 New laces exploration
 Visiting relatives and friends (Korzun et al., 2015)
 The purpose of studies
 Outings with family members
 Trips
 Attending the events that are being held (Datta, Bonnet & Nikaein, 2014)
In the recent times, it can be seen that there are many problems that the tourists are facing
while travelling to specific destinations. The main reason for the problems are the barriers in
their dialect along with the diverse culture of the travellers. Additionally, the other problems
that are present are that the tourists may not have any idea regarding the places that they want

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to visit. Thus the use of the mobile application will help the tourists in connecting with each
other so that they can plan and visit the places in a joint manner (Korbel et al., 2013).
Benefits of the idea
There are various benefits that can be provided to the customers with the help of this
business idea. The use of the mobile application will allow the travellers in connecting with
each other so that they can travel and plan together to visit a particular place. This will result
in helping the tourists in the following manner:
 The problems in adopting the culture and the barrier to communication
 Creating a proper environment for the tourists in unknown locations
 The process of feedback can be done acquired from the different travellers through
this application as well (Sardey et al., 2014)
 The travellers belonging to different cultural backgrounds can connect with each other
through this platform
With respect to the viewpoint of the business, it can be seen that the mobile application
will be profitable in nature. The use of this application will be done by charging a nominal
amount from the travellers for the first 5 months. The members of the application can be able
to chat with each other so that it can allow them in understanding the place in a better
manner. Apart from this, the travellers can form groups and can call among themselves where
the numbers will not be disclosed to any third parties. The application will be developed with
the help of the social media platform so that the purpose of travelling can be served in a
proper way (Michalska & Poniszewska-Maranda, 2015).
The use of this application will result in solving the issues that are present in the
travelling of the tourists, as it will be very useful to them. Additionally, the organization will

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be able to enter in to a venture capital with other B2B organisations so that it can help in
delivering the services according to the demands that are present in the market.
Business model
Key Partners
The partners of the
organization would
be the different
travelling agents
along with the
local government.
It will also take in
to consideration the
online platforms
that are used for
payment.
Key Activities
The mobile
application will be
targeted towards the
tourists.
It will also be used
through the social
media
It will result in
decreasing the gap
between the tourists
belonging to
different countries
Value Proposition
The application will
help in connecting
with the tourists who
are available at
different region and
countries.
It will also result in
increasing the
loyalty of the brand
since the launch of
the application
Customer
Relationships
The interaction
with the travelers
will be done in a
direct manner
through the help of
the application.
The membership
fees need to be
given for the first 5
months after which
the service will be
offered for free of
cost
.
Customer
Segments
The application
will cater to the
needs of different
customers who
indulge in
travelling. People
who are more than
13 years of age will
be allowed to use
the application.
.
Key Resources
The use of latest
technologies will
help in developing
the mobile
application
Channels
Use of social
media and B2B
businesses. The
is of print and
online media
will also be
done
Cost Structure
The application will be chargeable for the first 5 months
The premium customers need to pay a higher amount that
will allow them in enjoying premium services
Revenue Streams
The fees that will charged from the members
The advertisement that will be done on social
media

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There will be normal members who may not pay the fee but
may help in promoting the tourism
The B2B model will help in promoting tourism
within the countries and the regions
Business Model Canvas (Smirnov et al., 2013)
Critical factors for success
Resource organizing
Travelesque has to organize the resources in a proper manner so that the launch of the
application can be done in a proper manner. The resources that will be used are human
resources, technological resources along with marketing resources. The technique of planning
the services in a proper manner will result in its success in the market (Bhattacharya &
Panbu, 2013).
Market research
The company needs to research the market in a proper manner so that it can help them
in launching the product in an effective manner. The results that will be taken by researching
the market will help the company in understanding its target customers. Additionally, the
organization needs to take in to account the feedback that I provided by the tourists so that
the application can be developed in a proper manner (Pilar, Jorge & Cristina, 2013).
Effective technological usage
The business is regarding the launch of mobile application that will help the travellers
in getting better information of the places that they want to visit. The effective use of
technology will result in making the application launch in the market in a successful manner.
The sources of funds need to be identified in a proper manner so that it can result in
understanding the start-up cost in a proper manner (Dongare, Babar & Nivangume, 2014).
Contingency plan

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It is important for the organization to develop a contingency plan for the risks that
they affect the functioning of the company. These risks need to be calculated so that it can
enable the company in taking in to account the technological and the economic risks. The
contingency plan will help in overcoming the risks that the organisation may face so that it
can maintain its sustainability in the market (Smirnov et al., 2013).
Feasibility of the idea

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Conclusion
It can be concluded that the company will be profitable in its venture, as it will meet
all the success factors that will ensure that the profitability of the company is maintained
within the market. The idea of the business need to be positive, as its benefit will depend on
the demand in the market. This will enable the company to be sustainable in the future.
Individual contribution
The assignment has been done in a positive manner and the work has been done in a
joint manner. The research has been conducted through the secondary analysis so that the
literature review can be done with the help of the articles.

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Reference List
Bhattacharya, S., & Panbu, M. B. (2013). Design and development of mobile campus, an
Android based mobile application for university campus tour guide. International
Journal of Innovative Technology and Exploring Engineering, 2(3), 25-29.
Datta, S. K., Bonnet, C., & Nikaein, N. (2014, August). Self-adaptive battery and context
aware mobile application development. In Wireless Communications and Mobile
Computing Conference (IWCMC), 2014 International (pp. 761-766). IEEE.
Dongare, T., Babar, A., & Nivangune, M. (2014). Android Application for Ticket
Reservation with GPS as Ticket Validation. International Journal of Emerging
Research in Management &Technology ISSN, 2278-9359.
Harrison, R., Flood, D., & Duce, D. (2013). Usability of mobile applications: literature
review and rationale for a new usability model. Journal of Interaction Science, 1(1),
1.
Korbel, P., Skulimowski, P., Wasilewski, P., & Wawrzyniak, P. (2013, September). Mobile
applications aiding the visually impaired in travelling with public transport.
In Computer Science and Information Systems (FedCSIS), 2013 Federated
Conference on (pp. 825-828). IEEE.
Korzun, D. G., Kashevnik, A. M., Balandin, S. I., & Smirnov, A. V. (2015, August). The
Smart-M3 platform: Experience of smart space application development for Internet
of Things. In Conference on Smart Spaces (pp. 56-67). Springer, Cham.
Michalska, A., & Poniszewska-Maranda, A. (2015). Security risks and their prevention
capabilities in mobile application development. Information Systems in
Management, 4.

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Pilar, R. A., Jorge, A., & Cristina, C. (2013). The use of current mobile learning applications
in EFL. Procedia-Social and Behavioral Sciences, 103, 1189-1196.
Sardey, Y., Deshmukh, P., Mandlik, P., Shelar, S., & Nerkar, M. (2014). A mobile
application for bus information system and location tracking using client-server
technology. International Journal of Emerging Technology and Advanced
Engineering, 4(4), 86-91.
Smirnov, A., Kashevnik, A., Balandin, S. I., & Laizane, S. (2013). Intelligent mobile tourist
guide. In Internet of things, smart spaces, and next generation networking (pp. 94-
106). Springer, Berlin, Heidelberg.