Expanding Mocha Business in the UK: A Comprehensive Strategic Plan

This comprehensive business plan for Mocha Coffee's entry into the UK market provides an overview of the coffee industry within the region, focusing on consumer trends towards specialty coffee experiences. The report analyzes competitors like Starbucks, Costa, and local cafes to identify opportunities and threats. It outlines marketing strategies such as social media engagement and email campaigns aimed at brand promotion. Financial forecasts include projected sales, costs, and margins for establishing a sustainable business model in the UK market. Overall, this plan aims to guide Mocha Coffee's successful expansion by leveraging its unique offerings and strategic positioning.

Moustache cafe Ltd

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
Business overview.......................................................................................................................1
Products and Services ................................................................................................................1
The Market .................................................................................................................................2
Professional Team Skills ............................................................................................................2
Competitor Analysis ...................................................................................................................3
Marketing Strategy......................................................................................................................4
Costs and pricing ........................................................................................................................4
Financial Forecasts......................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business plan is written document in which explaining nature of business, sales and
marketing strategy, financial background (McKeever, 2016). This study is based on Moustache
Cafe. It is the newly cafe located in UK. Report will involve business overview, products and
services, market, professional team skills, competitors analysis, marketing strategy, costs and
pricing as well as financial forecasts of firm.
Business overview
Business summary
The Moustache Cafe is the new limited cafe based in London. It is the limited company
because, members or subscribers of the firm is limited by shares or by guarantee. A private
limited firm has one or more members, also known shareholder or owners who purchase in
through private sales (McKenzie, 2015). Therefore, The Moustache Cafe is private limited
company who will open new cafe in the UK due to increase demand.
Business Aims
The aim of Moustache Cafe is to provide the healthier choice of the consumers. Also,
they will make efforts for improving the business in the restaurants and cafe chain in the UK.
The aim of cafe is to do the effective operations for making profits of the first year. Also, they
will follow the techniques and tools as well as strategies for expanding the business across the
world (Correll and et.al., 2016). They will also done marketing and promoting the products and
services in the marketplace. With the help of it, Moustache Cafe will easily accomplish the aims
and objectives of company. This expansion help to increase the profits and sales of Moustache
Cafe. This can help to increase brand image and productivity of firm and its goods and services
in the UK.
Products and Services
According to other cafes, Moustache Cafe will also provide the products and services
such as 100% organic coffee and so on. Also, they will provide the services calm, comfortable
environment, Wi-Fi free, discount for students, club card and discount, products Espresso,
sandwich and treats, natural sweeteners etc. With this, consumers will feel comfortable and
healthy in the cafe (Tuten and Solomon, 2017). With the help of it, cafe will easily attract more
consumers which aid to expand the business in the UK. In order to that, company will also make
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efforts for advertising and promoting the products and services in front of consumers. Providing
the different services with high quality of products that help to raise the brand identity and
awareness in front of consumer towards products and services of the Moustache Cafe. Highly
attracted consumers come in cafe again and again that help to increase profits and sales of
business.
Cafe will also provide the USP products and services like life long consumer loyalty
card. organic coffee and additional flavour for coffee to customers according to their
requirements and needs. This will help to increase expectation and experience of consumers
towards the goods and services of cafe (Sajid, 2016). It will also aid to promote the products and
services within the market. This can help to increase brand image and productivity of firm and its
goods and services in the UK.
The Market
For identifying the market, Moustache Cafe will conduct the market research by books
and journals, online resources and so on. It involves different products and services of
competitors, its prices and quality of goods like hot drinks, additional flavour of coffee and so
on. Effective market research helps to company for provided goods and services to the
consumers within the marketplace (Stephen, 2016). This will aid to increase consumer attraction
and attention towards the products and services of Moustache Cafe. Effective market research
assists to raise the sales and profits of the business. Also, it will help to create position within the
restaurant chain in the UK.
In order to that, cafe will make efforts for conducting the market research for expanding
the business in new market. With the help of it, company will conduct market research which
includes selection of products and services, pricing of goods and services, product placement
actions, incentives and promotional actions. In promotion activities, consumer loyalty cards,
products discount and gifts with purchase (McKeever, 2016). This will aid to enhance the
expectation and experience of consumers. This can help to increase brand image and productivity
of firm and its goods and services in the UK.
Professional Team Skills
Team work skill is being able to middle difficulties among team members. Skills
involved critical thinking, group decisions making, non-verbal communication and so on. It is
necessary to have the professional team skills in people that will aid to expand the business in the
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market. Therefore, the cafe staff needs to professional team skills for providing the better
services and high quality products to the consumers. In relation to that, professional team skills
involves on-site training, passion for coffee, ability to listen to the consumers and ability to plan
and execution that will aid to business expansion by Moustache Cafe in the UK (McKenzie,
2015). In order to that, employees will able to listen to the consumers for providing the goods
and services, build relations in relation to consumer feel the comfortable and secure within the
cafe. It will also necessary to identify the needs, wants and requirements of consumers.
In this context, it will also necessary to ability of plan and its execution either related to
products and services or flavour of coffee as per consumer taste and preferences. This will help
to expand the Moustache Cafe in the UK. This will aid to increase consumer attraction and
attention towards the products and services of Moustache Cafe. Through this way, company will
easily attract the consumers towards their products and services (Correll and et.al., 2016). Thus,
it will need to employees for having the professional team skills within the workplace. This can
help to increase brand image and productivity of firm and its goods and services in the UK.
Competitor Analysis
It is the necessary to the analysis the competitors, its products and services, prices and
promotion activities by conducting the marketing research in relation to expand then business.
Therefore, Moustache Cafe will make efforts to analysis of the competitors to grow the business
in the UK market (Tuten and Solomon, 2017). There are many competitors relating the coffee
shops in the UK like AMT coffee, Love coffee, Cafe 2u, Soho coffee and so on.
Basis AMT Coffee shop Love coffee shop
Overview It is the chain of coffee house
which are situated in airports,
hospitals and stations.
It is the independent coffee
house located in Newport
centre opposite TK Maxx.
Product and Services Company provide the 100%
fair trade coffee and organic
milk.
Love coffee freshly made
Panini's and Toasties as well as
home made cakes and tray
bakes.
Place AMT coffee has over 50
coffee bars across the UK and
Company work historic
building on Pyle street which
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Ireland. has long history.
As compared to competitors, Moustache Cafe will make efforts to provide the goods and
services across the UK. They will also provide different products like cakes, Toasties etc. This
will help to enhance the consumer attraction and attention within the marketplace (Sajid, 2016).
This will assist to increase sales and profits of Moustache Cafe in the UK. This can help to
increase brand image and productivity of firm and its goods and services in the UK.
Marketing Strategy
Marketing strategy is overall plan for reaching people and turning them into consumers
of the goods and services of business. After competitor analysis, it is necessary to select the
marketing strategy for expanding the business. In this context, Moustache Cafe will need to
follow marketing strategies such as social media marketing, Email marketing and so on. As per
the current trend, company will need top focus on the social media marketing for their products
and services in the marketplace (Stephen, 2016). Company will promote the products and
services on Facebook, Instagram and other social media platforms. Nowadays, every person use
the social media platforms for purchasing anything like cloths, foods and so on. In this context,
company will also create online websites of their company name, so that consumers will easily
find the cafe location and other information. With this, it will build relation with the consumers.
This will help to increase the attraction and attention of consumer towards the products and
services of Moustache Cafe. This can help to increase brand image and productivity of firm and
its goods and services in the UK.
Costs and pricing
For expanding the business, Moustache Cafe will need to determine all costs and pricing
of every products and services like coffee and costs involves wages, rent, training costs and other
expenses. It is the necessary to determine the costs and pricing, so that they will provide the
goods and services to the consumers.
Financial Forecasts
It is the necessary to forecast of sales while opening the new business that is Moustache
Cafe in the UK.
Particular Amount (£)
Sales £58,400.00
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Direct cost of sales £204,400.00
Total cost of sales £204,400.00
Gross margin £379,600.00
% Gross Margin 65.00%
Expenses
Pay roll £124,600.00
Sales and marketing exp. £25,800.00
Rent £48,400.00
Total Operating expenses £24,370.00
CONCLUSION
This report has summarised that business overview involves the summary, aims and
objectives of business. It can be concluded that different products and services which offer by
company and different marketplaces by conducting marketing research. It can be discussed that
different marketing strategy like social media, email marketing of products and services of firm.
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REFERENCES
Books and Journals
Correll, M. D. and et.al., 2016. Recommendations for grassland bird species conservation in the
Northern Great Plains (NGP) business plan. Final report.. Bird Conservancy of the
Rockies, Brighton, Colorado, USA.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. The World Bank.
Sajid, S. I., 2016. Social media and its role in marketing.
Stephen, A. T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology. 10. pp.17-21.
Tuten, T. L. and Solomon, M. R., 2017. Social media marketing. Sage.
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