MOD003325: Analyzing World Cup's Effect on Hospitality Industry

This report assesses the impact of the World Cup on the hospitality and event industry, considering both short-term and long-term effects. It highlights logistic challenges and analyzes the social and environmental perspectives. The study finds that while the World Cup boosts the hospitality sector in the short term, long-term effects depend on managing challenges effectively. Environmental impacts, particularly carbon footprint, require mitigation through recycling and sustainable practices. Socially, the event fosters cohesion and raises national morale. Recommendations include improving logistic forecasting and implementing carbon footprint reduction methods to ensure sustainable growth and resource conservation. The report concludes that a comprehensive understanding of these perspectives is crucial for maximizing benefits and minimizing negative consequences for the host nation.

ACADEMIC AND
PROFESSIONAL SKILLS

EXECUTIVE SUMMARY
The current report is based on evaluating the impact of world cup on hospitality and
event industry. The present case study has assessed the impact in short term as well longer term
for getting deeper knowledge. Logistic challenges are highlighted in the report so that better
approach in order to get detailed information regarding hosting world cup. Impact from the
social and environmental perspective has been comprised in present report.

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Analyzing effect of conducting WC event and on hospitality sector.......................................................4
Evaluating the impact from environmental perspective...........................................................................6
Analyzing impact from social perspective...............................................................................................7
CONCLUSION...........................................................................................................................................8
RECOMMENDATION...............................................................................................................................8
REFERENCES..........................................................................................................................................10

INTRODUCTION
World cup is an international association competition conducted among several nations
which is largely watched by various different nations’ citizens. The hospitality industry is one
the rapid growing sector of United Kingdom which contributes good amount of share in GDP.
In the current era, it has become important for the country to consider the various factors that
has influence on industry’s growth. Hosting world Cup gives numerous opportunities to
hospitality and event industry as large number of people from different countries visit in hosting
counting. There are variety of issues occurs while conducting a bid regarding world Cup which
includes both positive and negative factors. The hosting country gets various opportunities of
providing employment to workers in order to have smooth functioning of event.
It includes attitude regarding football culture, rights and way of treating workers, etc.
Factors such as increasing business practices of related workers through getting opportunity of
obtaining large number of customers for inclining conversion rates. It provide assistance to
hosting nation to incline promotions activities to attract more interested people so that GDP, per
capital income, etc can be raised. The negative influence that country get in terms of
environmental, social, etc. as people throw unnecessary plastic, bottles improper manner that
giver long term impact. The current report will assess impact of conducting world Cup on
hospitality and event industry. Main aim of report is to analyses the 3 distinct perspective to get
deeper knowledge regarding the same. Present case study will comprise recommendations
regarding maximizing benefit and minimizing related challenge from the analysis.
MAIN BODY
The main objective of the current case study is to analyze the impact of hosting WC
(World Cup) on Hospitality and Event Industry (HEI) as well it will comprise social &
environmental perspectives which are as follows:
Analyzing effect of conducting WC event and on hospitality sector
There are various ways in which HEI get affected while an international event in the
country is held. From the short term perspective it can be articulated that hotel measures its
performance in occupancy average rate, revenue per available room, etc. it can be considered as

boom sales time in which domestic as well international players of event industry get
opportunity to gather large number of customer. In order to attract the clients various seasonal
offers are provided and from the assessment it can be interpreted that firms increases prices of
room in this particular duration. Different nations come to the hosting country to support their
team which inclines the tourism rate and bring distinct opportunity for participants (Lugosi,
2017). The short term impact is positive as visitor likely to use hotels, restaurants, domestic
view points, etc which enlarges their selling capacity. The positive influence is ascertained due
to excessive demand that pushes prices upwards for qualitative services to match international
standards.
The logistic challenges is one of the major aspect regarding hosting event which
includes airport temporary capacity, hosting and increase security, etc . To fulfill the object of
having smooth functioning of conducting world cup there is requirement of integrated logistic &
supply chain solutions. It includes part of operations, from venue logistics, broadcasting & cold
chain, to shipping, custom clearance, transport, warehousing, souvenirs, food beverages, etc. the
challenge in these aspect can be faced due lack of end to end tracking , implementing , highly
coordinated reverse coordinated reverse logistic solutions, global reach for freight forward
network , etc. Issues in host country can lead to inappropriate availability of resources to
construct infrastructure of stadium, rush on airports, event area and many more arises due to
extension in demand (Campón-Cerro and et.al., 2019.). Regional as well international event
heavily rely on logistic management practices regarding operation of country conducting the
world cup. In appropriate practices can spoil brand image of nation which can harms its
economical activities with other countries. This can affect the economic position of host country
which influences in long term. There should be proper management of hotels and restaurants so
that rushed situation does not occur and growth opportunity can be derived.
The long term influences on tourism country from conducting the international event of
world cup can be both positive & negative (Barreda and et.al., 2017). In addition to this, nation’s
hospitality and event industry get positively influenced which depends on its treatment of arising
challenges in that duration. Econometric measurement can measure tangible changes in tourism
sector of by giving emphasis on foreign country visitors. From the study it has found that here
is increase in tourism for around 20 years as world cup is considered to high promotional event

organized in the nation. In order to analyzed changes the six factors are focus which comprises
infrastructure, knowledge, emotion, culture, image and network. Domestic visiting spot of
country get encouraged as foreign visitors highly focus on exploring new places when they
come for watching WC. There are certain factors such as novelty effect of new stadiums, feel
good on host countries citizens, improved international perception, etc brings benefit to host
country. These stated factors does not bring the gain to nation in equal degrees but has certain
positive influence as longer term tourism. Hosting the WC is the one of the branding process
for nation and carets enthuastic perception among visitors that encourages them to find it good
tourism location.
Evaluating the impact from environmental perspective
The environment get influenced from mega events conducted in the country which
comprises Carbon Footprint (CF), pollution, etc Hosting world cup can generate substantial
carbon footprint and in order to increase environmental sustainability it becomes important to
select country that has lowest CF from global transportation without compromising visitors
flow. Whenever the mega event like WC is conducted in any nation number of visitors that
creates Global Green house Gas Emission (GHG) which is due to increase on tourism operation
. In addition to this, it largely creates environmental problems that forces urgent mitigation for
declining its impact. World cup increases the tourism practices that brings negative influence
on country’s environmental practices. This results in inclined level of GHG emission that
affects the carbon performance of nation (Sakdiyakorn, Golubovskaya and Solnet, 2021).
Environmental consideration should be major component while analyzing the impact of
conducting world cup in the host nation. There should b promises regarding the sustainability
and recycling of all components that are considered to waste in order to decline overall effect of
stated subject matter.
The impact from the environmental perspective can be understood by giving emphasis
on regenerating opportunities available from hosting WC event. It is exerted in such
extraordinary manner to attract large number of tourism in nation which utilizes number of
resources. It become essential for the hosting country to focus on regenerating opportunities so
that better positive approach can be attained. There are opportunities limited to certain extent
which permits the firm to get potential of recycling resources utilized in world cup. This leads

to development of sustainable development through reducing demolition waste, recycling of
land, etc. it allows nation to get several benefits from implementing regenerating opportunity
that conserves resources and ensures proper utilization of invested fund and most major factor is
concerned sustainable environment via reducing adverse impact.
Analyzing impact from social perspective
Event tourism is one of the most growing sector that encourages numerous reasons to
boost the image of country as tourist destination. The foreign travelers on the country get the
opportunity to explore the social , and cultural factors that even contribute in providing positive
impact of WC on country.
There is high demand for sports event in current scenario is found due to changing taste
and prefers and life style of individuals that encourages them to spend time for their hobbies &
likings. This has become trend of modern generation which get motivated by travelling and
exploring new places. Mega events comprises the potential of building the social environment
among the various countries participating in the WC. In addition to this, morale of individuals
participating & enjoying the mega event get higher motivation due to get recognized by several
nation (Hautbois, Djaballah and Desbordes, 2020). There are certain areas in which country
needs supports from the social perspective so that better cultural promotion can be exerted by
conducting this event.
The effect of world cup on host country from the social perspective includes social
cohesion, culture identification, positive atmosphere, increasing profile of nation, etc. There are
numerous intangible advantages that the area conducting such mega practice obtains (Daigo and
Sakuno, 2021). It becomes essential to identify determine the negative consequences as well to
get complete understanding of this particular subject matter. This includes traffic congestion,
large crowds, anti social behavior, etc so that proper planning and coordination pre and post of
event can be done to achieve effective outcome. Another component which attracts tourism to
organizing nation includes entertainment by reflecting social factor.
The major component that is highly reflected and prevented comprises social values and
beliefs so that longer term positive impact can be spread for more encouragement regarding
country’s cultural pattern. The policing is established in most secured manners so that no illegal

and protecting environment can be formulated. It provide assistance in making foreign visitors
free from burden of security and get entertained from prevailing circumstances.
CONCLUSION
From the above report it can be concluded that conducting WC event influences the
organizing nation in many ways. It become essential for country to understand each perspective
in deeper manner so that better understanding of impact on hospitality and event industry can be
derived. In addition to this, current case study has comprises the effect of WC on the selected
sector. On the basis of evaluation it can be interpreted that in shorter term country get boost
which enlarges performance of hotels, restaurants, etc. Longer term effect can be measured by
giving emphasis on conversion rate, etc. Logistic challenges highly influences efficiency of
processing of mega event which require it to have appropriate tracking & managing system.
From evaluation of environmental part it can be stated that carbon footprint is largely created
due to larger presence of foreign clients and regenerating capacity is forced to implement
effectively to decline negative consequences. Social effect is identified to be positive as creates
cohesion, increases morale etc among the different nations.
RECOMMENDATION
 It is suggested to the organizing country to give larger concentration on elimination
logistic challenges through making appropriate forecasting of demand (Major logistic
problem and solutions, 2021). This will help in getting the better sustainable growth in
hospitality industry by increasing larger conversion rate. Implementing the pattern for
removing logistic issues by having significant network , warehouse management,
smooth communicational procedure, etc can enable the organizer to derive the ability of
satisfying the foreign clients with accomplishing necessary requirement. This will
provide assistance in attaining ability to make the country tourism destination by
removing barriers arriving.
 This is recommended to implement proper method for calculating carbon footprint so
that actual extent of requirement for improve can be identified (Environmental problem
and solution, 2021). In order to get the ability of declining negative environmental
influence recycling procedure so that optimum utilization of resources can be derived. In

addition this, the particular course of action will assistance company’s in removing the
longer term impact of world cup mega events so that resource conservation concept can
be implemented. Recycling will helps in full use of incurred cost and spread positive
opining among foreign visitors to attract them for larger period.
 Hosting country is advisable to promote the social factor of nation by utilizing
promotional and marketing approach. It will not only give the capacity to make people
aware of social values but can encourage them to come for various purposes like
education, business, tourist by showing enriched values of cultural practices. This
specific course of action will aid the nation to increase ability to grab opportunities like
employment, etc. which can incline development organizing place. It can be exerted by
higher contribution of hospitality & event industry in GDP so that better economic
position through maximizing benefits obtaining from world cup from the social
perspective.

REFERENCES
Books and Journals
Barreda, A. A. and et.al., 2017. Evaluating the impact of mega-sporting events on hotel pricing
strategies: the case of the 2014 FIFA World Cup. Tourism Review.
Campón-Cerro, A. M., and et.al., 2019. Quality of life (QOL) in hospitality and tourism
marketing and management: An approach to the research published in
high impact journals. Best Practices in Hospitality and Tourism Marketing
and Management. pp.3-22.
Daigo, E. and Sakuno, S., 2021. Research on Local Problem-focused Charity Sport Event: Multi-
stakeholder Perspective and Social Impact Logic Model. International
Journal of Sport and Health Science, p.202045.
Hautbois, C., Djaballah, M. and Desbordes, M., 2020. The social impact of participative sporting
events: a cluster analysis of marathon participants based on perceived
benefits. Sport in Society, 23(2), pp.335-353.
Lugosi, P., 2017. Using abstract concepts in impact-focussed organisational research: An
empirical example deploying “hospitality”. Qualitative Research in
Organizations and Management: An International Journal.
Sakdiyakorn, M., Golubovskaya, M. and Solnet, D., 2021. Understanding Generation Z through
collective consciousness: Impacts for hospitality work and
employment. International Journal of Hospitality Management. 94. p.1
Online
Environmental problem and solutions. 2021. [Online]. Available through:
<https://byjus.com/biology/environmental-issues-solutions/>
Major logistic problem and solutions. 2021. [Online]. Available through: <
https://madappgang.com/blog/logistics-problems-and-solutions-how-
mobile-apps-serve-the-transportation-industry/>