MOD003328: Information Privacy and Value Creation in Transportation

This report provides a comprehensive analysis of information privacy within the transportation sector, focusing on a UK trucking company as a case study. It identifies and evaluates the characteristics and global significance of information privacy, highlighting its role in economic growth and globalization. The report further examines the organizational opportunities and challenges posed by information privacy, such as supply chain integration, changing customer requirements, evolving digital needs, and cybersecurity threats. It also applies the value chain model to illustrate how value is created and delivered through information privacy, emphasizing administrative security, customer attraction, and increased profitability. The report concludes by stressing the importance of proactive cybersecurity measures and continuous adaptation to technological advancements in the transportation industry. Desklib offers a platform for students to access similar solved assignments and study materials.

Transportation sector

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Identifying and evaluating the characteristics and significance globally of information privacy
......................................................................................................................................................3
TASK 2 ...........................................................................................................................................5
Analysing the organizational opportunities and challenges posed to transportation sector by
information privacy......................................................................................................................5
TASK 3............................................................................................................................................9
Applying the value chain and/ or virtual value chain to analyse how value is created and
delivered in business by information privacy. ............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Transportation sector refers to the sector which helps the organization and others in order
to have movement of people and products from one city to another. The transportation sector
includes the airlines, lorry, railways, shipping and logistics. This sector is the most important
sector which helps the people and businesses in the movement of products. This current
assignment is based on the UK Trucking company which was founded and originated in 1973 as
the family owned operation. The organization has spent almost 40 years in this industry and used
to provide the pallet in the distribution of services and product. In today's world the company is
the market leader in the North East region of the UK. The current report will outline the
characteristics and significance globally of the information privacy. Further this report will
outline the organizational opportunities and challenges in the transportation sector by
information privacy. At last this report will outline the value chain model that help to create and
delivered in the business by information privacy.
TASK 1
Identifying and evaluating the characteristics and significance globally of information privacy
Transport plays a vital role in economic growth and globalization because it enables
trade, communication and exchange important information between people. In the world full of
technology, Information privacy also plays an important role in the company especially in the
transportation sector (Soumelidou and Tsohou, 2021). Information privacy is the relationship
between the overall collection and dissemination of technology, important information, data and
the legal issues surrounding them. Data protection is very important in the business to avoid any
kind of fraudulent. Nowadays, data privacy is crucial part for the companies since it attempts to
utilize important information while protecting an individual's privacy preferences and personal
details such as name, bills details, identity of customer, address, bank details, financial data,
intellectual property and KYC documents. Glendale Transport UK Ltd needs to focus on
information privacy laws in order to avoid any kind of uncertainty and fraud cases.
In today's' business environment, in many cases customers personal details stolen and
sold illegally via electronic payment and many more. Hackers are obtaining the private data from
the computer system of a local transportation information service provider such as date of birth
and name of customers. Glendale Transport UK Ltd should clearly follow privacy laws to avoid
theft.

Characteristics
Data protection and information privacy is key to ensuring safety, self-determination and
human dignity. There are many types of technical security services and strategies which are
provided by commercially available security mechanisms that can be integrated into
communications systems. Information of customer is valuable because of few characteristics
which includes:
Confidentiality- It ensures that detailed information is accessible to only an authorized
user. An information privacy says that it is essential to protect the sensitive data of people from
reaching the wrong hands. In the world of technology, where everything is available at fingure
tips, privacy protection must be taken into consideration. Nowadays, companies are using
encryption and network security to follow this property effectively and keep data private.
Integrity- Information security includes policy setting that prevent unauthorized person
from accessing detailed information about business. Integrity ensures that information about
customers is reliable and accurate and is not modified incorrectly whether intentionally or
unintentionally while stored except by authorized users.
Completeness- Information must be complete if the decision maker can easily solve the
issues at hand using that detailed data. If the information is wrong and not timely delivered then
accuracy cannot be maintained.
safety- since transportation moves products or services along transit systems and public
roads, it may seem odd to be concerned about the data protection in the world of technology. It is
important to have route guidance to drivers, collecting driver information is essential. Driver in
the transportation sector needs to have training on incident management for the safety of data.
Availability- nowadays, in the transportation sector, fraud cases are increasing because of
high technology. Availability is the protection of data ability to make software system available
when a user needs it. The major purpose of availability is to make the technology infrastructure,
information available when they are needed for the process of company and its clients. For
example- Glendale Transport UK Ltd should keep all the software and hardware up to date and
keep back up for information so that it can be available whenever they need it.
Relevance- It has been said that the information and data must be relevant in nature
because wrong details will create issues and create fraud cases in the transportation sector.

Non-Repuditiation- An individual responsible for the detailed information he sent or
received directly or indirectly. That person cannot deny his role in receiving and sending the
data.
Access control- This is a property of information privacy which regulated who can access
a specific resource.
Authentication- This is a property of information which says that data given and received
by people should be genuine. It ensures that only right person are given access to the
information. Nowadays, companies are using login mechanisms to verify the information given
by users.
Personnel security must also be assured that staff members remote to the information
systems that they are accessing can be trusted in ways appropriate to their roles.
Nowadays, companies are following security policies to protect information by setting
the rules that will guide people when using information technology (Degirmenci, 2020). In order
to make company's policy truly effective, it is essential to update it on frequent basis and change
it when they feel any threat. It is also important to deploy a system of exceptions by using
process of approval and enable all the department of company to deviate from the systems or
rules in specific circumstances.
TASK 2
Analysing the organizational opportunities and challenges posed to transportation sector by
information privacy.
According to Remko, (2020), the future of transportation and logistics lies in innovation,
new infrastructure and technology. This is the most challenging part for many companies
especially transportation industry. This has been the problem of most concern, because clients
are more eager for privacy of data and significant transformation. Due to high demand of data
protection, the pressure on company is more and this will force customers to look for available
options.
Challenges : There are many challenges faced by transportation industry, logistics is the
management of the flow of assets so that customer satisfaction can be achieved. It has been said
that the future of transportation lies in technology and innovation which can also create more
pressure on this industry to update its security system in order to protect customer details.

Supply chain integration- Trade has globalized in which products or services are bought
and sold to and from various types of customers through modes of transportations across the
globe (Torre-Bastida and et.al., 2018). This has made it so difficult for firms to overseeing and
keep track on trade flows. Sometimes they have to face issues related to data protection such as
information stolen by hackers. The firm need to integrate all the important points in the supply
chain management in order to avoid data silos. For example- this industry is facing issues when
shipping goods to customers sometimes clients does not provide complete details.
Changing requirements of customer- In today's business environment, clients are
changing their purchasing habits with the change in the market trends. Due to these companies
has to update their logistics systems and deliver service on time (Costin and et.al., 2018).
Moreover, as customers become information enabled they have good expectations that their
transport services keep them informed effectively throughout the process of the distributions.
This can be critical for them to manage all the data and protect it at the same time.
Evolving digital requirements- As digitalization and requirement of digital market
become critical parts for organizations. The role of logistics and supply chain needs to change as
per the change in the value chain and firm has to do more investment. Some companies are still
struggling with the method of transportation when it comes to information privacy. So transport
professionals of Glendale Transport UK Ltd need to act very fast to beat the competition and
save the sensitive data.
Digitalization and rapid change in the technology- Nowadays, customers and owner
both are concerned about the rapid change in the innovation. Technology and innovation is
creating pressure on companies so to deal with this situation the firm has to keep up with the
levels of developments in technology.
Core systems transformation- It is mandatory for industry to understand what they core
systems are. They need to be aware about this before making any important decisions. With the
use of the latest technology, Glendale Transport UK Ltd have an opportunity to rejuvenate their
business operations. By using high technology they can easily modernize their supply chain
administration and invest more in that to protect data.
Quick changes in e-commerce- Due to rapid changes in e-commerce, transportation
industry are required to operate effectively and even more quickly than other to gain competitive
advantages. The reason behind this include: customer are more attracted towards fast servicing

and delivery (Masias, Marcicki and Paxton, 2021). They need to process orders rapidly and this
time they may face problems like protection of data. Hence, because of this many companies are
still struggling to adjust. Therefore, Glendale Transport UK Ltd needs to be very careful during
the time of delivery.
As everything have handed robotics in the transportation sector, many companies are
conducting their business operations manually. With the increasing demand of online services,
the increase in cybercrime and cyberattacks have created burden of firms.
Proactive cybersecurity- cybercrime and cyberattacks have been happening nowadays
with the increase in new technology (Remko, 2020). Transportation firms like Glendale
Transport UK Ltd have to be very careful because hackers stole important data of clients. This is
the reason this industry is still battling cybersecurity issues in the upcoming year.
Opportunities-
To deal with challenges, companies are using various methods in terms of protecting
information data and have opportunities such as:
Administrative security: The organization has the opportunity to have the information
security of the passengers and other businesses. This security will help the company to recognize
the information throughout the organization (Vishwanathan and et.al., 2018). By having the
administrative security it will help the company to manage the operations and have the security
of the members in this sector. This will help the company to have the security related to the
information.
Helps in gaining more people: By having the information privacy it makes the people to
attract by this sector. The secrecy is must that every customer wants and by having the secrecy
by the transportation sector provides them the opportunity to have more customers (Dominković
and et.al., 2018). By this it helps the sector to increase its market size and market share. It
increases the economic growth and improves the infrastructure of the cited company.
Increases profitability: By having the information privacy it makes the transportation
sector to increase it profitability (Masias, Marcicki and Paxton, 2021). The cited organization
must focus on the privacy of the customers as it provides them to have more customers and this
increases the profitability of the business. This makes the transportation sector to have great rise
in the economy.

Using Firewall- A firewall is a collection of software and hardware components placed
between networks in order to protect one network from another. The firm can use firewall in
order to protect information. It should be used by them in conjunction with other information
security mechanisms. By doing so, they can have access control to the internal network of
company by maintaining the property of information. It includes integrity, confidentiality and
many more.
Encryption- This is the process in which data cannot be read by other people unless the
important information is decrypted (Vishwanathan and et.al., 2018). This can be used by
Glendale Transport UK Ltd to provide authentication, integrity while delivering products or
services.
Understanding the strategic and tactical direction- it will allow the company to direct
threat intelligence teams. Using this intelligence company can help operations and its security
team prioritize what systems need to be modifies based on threats. An effective threat
intelligence service can identity the risk and likely strategies to control crimes.

TASK 3
Applying the value chain and/ or virtual value chain to analyse how value is created and
delivered in business by information privacy.
 A value chain is a systematic process and a step by step model of business for
transforming a service from basic idea to reality. With the help of this model
company can increase its efficiency so that they can deliver their business
operations in the most effective way to customers. Glendale Transport UK Ltd
have to focus on the concept describing the full chain of its business operations to
protect the data.
 Virtual value chain- It is a business model used by many companies in order to
cooperate closely with other brands to provide services. By using virtual value
chain analysis, one can examine what role a particular firm plays within this chain
to achieve its goals (Wu, Vitak and Zimmer, 2020). Moreover, it can also be
examined that if they are not providing detailed information based services
presently, how they can transition to the model of internet based business. Value
can be created only by using information technology to protect the sensitive data.
In today's era where digital information technology and information systems play a vital
role in the progress of company, they also have to face many challenges. A firm with superior
service in transportation become market leaders. A value chain create value in the business and
was devised looking at current internet penetration. By using virtual value chain the company
can provide additional benefits to its existing value chain and create more while delivering
services in business along with providing information privacy.
Nowadays. Information systems are capable of capturing detailed information about
people from every part of the value chain. It helps company to work effectively and efficiently.
The true information is utilized by users to optimize performance at every step. But company
needs to understand that these data should be kept in private and cannot reveal in front of others.
However, this sensitive data can also be used to improve experience of customer. Virtual value
chain enhanced experience via new services in order to generate more revenue to the firm.
In order to create a value chain analysis the company needs to first determine the
business support activities and primary operations related to transportation service. It includes

documentation process, billing process and payment. After that analyse the cost and value of the
business activities in order to know about the business opportunities to gain a competitive
advantages and satisfy customer without affecting their private data.
It has been said that manager of company cannot understand what customer want without
detailed information. They cannot understand how much inventory is in stock and when product
or services is going to be delivered or shipped.
Importance
 By using value chain analysis the company can increase its production level and
efficiency while delivering servicing and can also deliver maximum value (Eling
and Lehmann, 2018). This can increase profitability so quality service can be
provided to customer. By doing, so they can attract customers to pay more
willingly.
 With the help of value chain analysis, Glendale Transport UK Ltd can easily
identify business activities in transportation where they can quickly reduce cost,
optimize effort, know about customer details and reduce waste by increasing
profitability.
 Value has been created by analysing activities done by the firm and also gives
insights into various elements that provide greater value to the customer.
 Nagy and et.al., (2018) says, with the help of value chain analysis, company can
evaluate functions of business. It involves breaking down logistics of firm,
business operations and infrastructure to reveal the true value of service.
Steps to be taken into consideration:
Gather information- By using this method, company can collect and gather information
in the first stage. They can collect details about policies and other relevant information.
Organizing- The information is collected in the form of data tables, video, text and many
more. In this stage, Glendale Transport UK Ltd needs to classify and organize the information in
such a manner that they can retrieve easily for further analysis.
Selection- company analyse captured information to add value to clients after organizing
the data (Liverpool-Tasie and et.al., 2020). By selecting, Glendale Transport UK Ltd improve
better ways of dealing with clients related to delivery of services with the help of detailed
information.

Synthesization- Here the available data has been synthesized in such a manner that the
information and data reaches the end user in the most accurate way and desired format so that
they can easily understand.
Distribution- This is the last step in which company deliver information to the end user
and also services are delivered by them to clients this is replaced by a digital service or goods.
CONCLUSION
From the above report it is concluded about the characteristics and significance globally
of the information privacy. Further this report has evaluated about the organizational
opportunities and challenges in the transportation sector by information privacy. Thee are many
opportunities and challenge hat the company faces, the challenges that the organization faces in
the information privacy are changing requirements of the customers, evolving the digital
requirements, proactive cybersecurity, etc. At last this report has described and analysed about
the company by using the value chain model that help to create and delivered in the business by
information privacy. The transportation sector must have good information privacy as it helps
the sector to grow in the economy.

REFERENCES
Books and Journals
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infrastructure–Literature review, applications, challenges, and
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permission requests. International Journal of Information Management. 50. pp.261-272.
Dominković, D. F. and et.al., 2018. The future of transportation in sustainable energy systems:
Opportunities and barriers in a clean energy transition. Renewable and Sustainable
Energy Reviews. 82. pp.1823-1838.
Eling, M. and Lehmann, M., 2018. The impact of digitalization on the insurance value chain and
the insurability of risks. The Geneva papers on risk and insurance-issues and
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Liverpool-Tasie, L. S. O. and et.al., 2020. A scoping review of market links between value chain
actors and small-scale producers in developing regions. Nature Sustainability. 3(10).
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Masias, A., Marcicki, J. and Paxton, W. A., 2021. Opportunities and challenges of lithium ion
batteries in automotive applications. ACS energy letters. 6(2). pp.621-630.
Nagy, J. and et.al., 2018. The role and impact of Industry 4.0 and the internet of things on the
business strategy of the value chain—the case of Hungary. Sustainability. 10(10). p.3491.
Remko, V. H., 2020. Research opportunities for a more resilient post-COVID-19 supply chain–
closing the gap between research findings and industry practice. International Journal of
Operations & Production Management. 40(4). pp.341-355.
Soumelidou, A. and Tsohou, A., 2021. Towards the creation of a profile of the information
privacy aware user through a systematic literature review of information privacy
awareness. Telematics and Informatics. 61. p.101592.
Torre-Bastida, A. I. and et.al., 2018. Big Data for transportation and mobility: recent advances,
trends and challenges. IET Intelligent Transport Systems. 12(8). pp.742-755.
Vishwanathan, S. S. and et.al., 2018. India in 2 C and well below 2 C worlds: Opportunities and
challenges. Carbon Management. 9(5). pp.459-479.

Wu, P. F., Vitak, J. and Zimmer, M. T., 2020. A contextual approach to information privacy
research. Journal of the Association for Information Science and Technology. 71(4).
pp.485-490.