MOD003328 - Netflix Gamification with Business Information Systems

This presentation provides a comprehensive analysis of Netflix's business information systems (BIS), focusing on the application of technology to enhance business operations and strategic positioning. The presentation covers various roles within a company such as CEO, CIO, Business Analyst, Project Manager, and Director of Marketing, each contributing to the understanding and implementation of BIS within Netflix. It evaluates the competitive landscape using Porter's Five Forces, explores Netflix's strategic position through Porter's generic strategies, and examines the value chain and value elements. The analysis includes the introduction of gamification, specifically the "Spin and Win" game, and its impact on customer engagement and marketing outcomes. The presentation concludes by highlighting the benefits of BIS in decision-making and communication, showcasing how technology enhances employee performance and customer satisfaction. This assignment is available on Desklib, a platform that provides a wide array of study tools and resources for students.

BUSINESS
INFORMATION SYSTEM

TABLE OF CONTENT
• INTRODUCTION
• TASK 1- CEO
• TASK 2- CIO
• TASK 3- BUSINESS ANALYST
• TASK 4- PROJECT MANAGER
• TASK 5- DIRECTOR OF MARKETING
• CONCLUSION
• REFERENCES

INTRODUCTION
• Business information system refers to providing information that an organization utilizes in
order to manage themselves effectively and in complete efficient manner with the help of
utilizing advanced technology and computer system.
• The basic components that are involved within the business information systems involves
software, hardware, procedures that connects with design, development and the
documentation, people, etc.
• This presentation will illustrate the aspects by choosing media and entertainment as an
industry sector in which Netflix company will be chosen which is an American subscription
streaming production and service company.

TASK 1- CEO
Sector
The sector that is being chosen by the group is entertainment and media rather than
transportation and financial services because specifically this sector has wider in scope along with
cover complete information regarding all the sectors. In order to evaluate the dynamics of media and
entertainment sector, it has been evaluated that the Netflix identify these aspects with the help of
porter's five force analysis according to which:
1. Bargaining power of buyers: The dynamics within this sector allows the consumers to have
high level of bargaining power over the services. The revenue and sales generated by the firm is
dependent upon subscribers which are located in diversified regions all across the globe.
2. Bargaining power of suppliers: The suppliers of the Netflix also hold high bargaining
power as they have high influence on pricing strategies. Netflix is competing against
traditional media distributor and hence have to show greater flexibility in agreements.

CONTD.
3. Threat of substitute products: This element has moderate
level of risk in industry as they have threat from services
which offer rental services or similar kind of products
through online streaming.
4. Threat of new entrants: The already presence of new
entrants becomes a threat which help the firm to become
well-established and profitable. Hence, the threat of new
entrants is moderate for Netflix.
5. Competitive rivalry: Netflix faces intense level of
competitive rivalry as they have pressure to retain their
consumers through offering them affordable prices.

CONTD.
Business
The name of the business is called Netflix which derives as the combination of words
such as the “Net” explains the internet and “Flix” states for the word movie.
Strategic position
Strategic position has been explained with the help of analysing Porter's generic
strategies according to which there are certain strategies according to which a cost reduction
strategy is one in which firm achieves dominance over their competitors. Next is product
differentiation strategy under which firm create unique goods and services within same
industry by changing design, brand image or incrementing new and advanced technology.
Another is the focus strategy according to which company targets a specific buyer group,
product line segment or even geographic market.

CONTD.
The diagram states that Netflix focuses towards
differentiation, cost leadership and niche markets. The company offers
high quality diversified products at lower costs. Thus, they keep
focusing towards maximizing the competitive advantages of high
operational efficiencies and cost-effectiveness of information
technologies. Moreover, it requires aggressive marketing to expand
their multinational streaming operations.
• Products and services
Netflix is subscription based streaming service which allows
their members to watch TV shows and movies without any kind of
commercials. Downloading facilities are also available. They have
unique offerings as they provide huge selection of shows and film
along with high quality and an easy to navigate interface. The things
are highly supportive to any device which has the internet connection
along with providing downloading facilities as well to watch movies
or TV shows later as well.

TASK 2- CIO
Information strategy
Netflix's generic strategy is the cost leadership which provides competitive advantages with the
help of minimize the costs along with selling prices. This strategy assist in preparing business models
competitiveness which are based upon low costs and corresponding ability to sell services at affordable
prices. With the help of this, the company acquires more consumers in contrast to focusing on specific
market segmentation. The approach taken by the Netflix relies upon the company value chain and
business model which helps a lot in order to satisfy consumers through personalized customizations.
• In order to highlight the modified strategic grid in order to identify the usage of chosen game i.e. Spin
and Win, it has been evaluated from the above represented diagram that initially Netflix relies on
among the Factory quadrant according to which they are highly dependent upon cost effective and
highly reliable over IT operational support in order to run smoothly.

CONTD.
• Although, IT impacts less over the company core
strategies. But after introducing the game within the
system, the Netflix comes under the Strategic area
of quadrant under which the company will be highly
affected through the impacts of IT on core
operations along with it also plays significant role in
impacting the company core strategies as well.
Hence, after introducing BIS into the business the
company shift from Factory to Strategic quadrant
which is highly beneficial for their future success.

CONTD.
Information requirements
An information system is based upon the five major and essential
components in order to perform input, process, output, feedback and
control.
In order to introduce the gamification in the Netflix which is Spin and Win,
the Hardware that are being utilized are supercomputers, servers, mainframe
computers, personal computers, workstations, mobile devices, key board,
pointing devices and scanners. In context of Software the system software
will be applied which helps into operating the game in diversified devices
such as Windows and iOS which appropriately manages the hardware
operations. Another component is Database which is a place where data is
collected and can be retrieved by querying one or more specific areas.

CONTD.
Information strategy objectives
• To enhance revenue for expansion and growth of business.
• To increase 20% net profit with the usage of gamification to attract more consumers towards the Netflix.
• To understand that the set objectives are achievable in limited time duration or not.
• To measure the final outcome from introducing business information technology into system over sales
volume and profitability of the firm.
• To strengthen customer satisfaction level by delivering quality services in order to build strong brand image
of the Netflix by the end of this financial year.

TASK 3- BUSINESS ANALYST
Analysis over value creation through Value Chain model
• Netflix streaming value chain analysis is a part of huge value system within this specific industry which includes
company suppliers as well as distribution channels. The value chain model consists of primary and supportive activities.
In context of primary activities:
• Inbound logistics: This activity is associated with receiving, storing and dissemination of inputs that are being gathered
through the gamification technique. It can involve storing customer information.
• Operations: In this context, the company requires huge customer quantitative data to serve the purpose of introduction of
business information system into Netflix.
In accordance with illustrating supportive activities, it has been evaluated that:
• Firm infrastructure: In order to enhance the services with the usage of BIS in context of gamification there are certain
resources that are being required such as specific departments that are related with the legal services, general
management, quality management and planning along with finance departments. For example, in order to discuss over the
given gamification, appropriate finance and planning is greatly required at corporate level while accounting, quality and
gal issues are being managed at the business unit level. This requires tangible infrastructure as well as financial
requirements of the business idea.