Analyzing Contemporary Business Communication: A Reflective Overview

The report begins with an introduction to the project details involving contemporary business communication, specifically highlighting its relevance during a global pandemic. The focus then shifts to analyzing the strengths and weaknesses found in the author's past submission (Assignment 2), including issues like journal quality and essay structuring. It further discusses the lessons learned, such as the importance of using high-quality research journals for critical analysis and maintaining a well-structured format. Suggestions are provided for improving future assignments, emphasizing proofreading, proper structuring, and comprehensive topic research before starting an assignment. The conclusion encapsulates the knowledge gained from Assignment 2, underlining the author's commitment to overcoming identified shortcomings in subsequent submissions.

Running head: BUSINESS COMMUNICATION & ACADEMIC WRITING
Business Communication & Academic Writing
Name of the student
Name of the university
Author note

1BUSINESS COMMUNICATION & ACADEMIC WRITING
Part A
To,
The staffs,
Commonwealth bank
Australia
Date: 16/11/2018
Sub: Invitation for annual dinner
Dear all,
I would to like to notify you all that an annual dinner is going to be organized on 15
December 2018 at Westin Hotel, Martin Place, Sydney. The timing will be from 6 pm to 11 pm.
It is going to be a huge gala event for us comprising of range of entertainments and three
course dinners. Thus, I would like to cordially invite you all in the event. Please be present at
the mentioned event and make it successful. Your active participation is expected in the event.
It will be a one of a kind event for all of us and you all being the key part of the
company, are expected that you will be present at full heart. It is pleasure for me to provide
you all an entertaining night with host of activities. The higher management of our company
will also be present in the event along with some other notable personalities. Hence, your
participation will ensure an ideal get together for all of us.
Thanks and Regards
David Hullman
Communication manager
Commonwealth Bank, Australia

2BUSINESS COMMUNICATION & ACADEMIC WRITING
To,
Ms. Julia Yantur
Date: 16/11/2018
Sub: Invitation for annual dinner of Commonwealth Bank, Australia
Dear Madam,
It is a pleasure for me to let you know that, we at Commonwealth Bank are going to
organize an annual event in Westin Hotel, Martin Place, Sydney on 15 December, 2018. The
event will be organized as an annual get together for all our key stakeholders. The event will
have host of entertaining activities and dinner for the guests. Thus, I would like to cordially
invite you for the event. We at Commonwealth bank will be pleased to have you on the event.
Your enthusiastic personality and participation in the event will be positive change for all our
guests and attendees.
You are one of the leading corporate personalities in the current time and we are aware
about your recent lecture related to motivation. Hence, it will be an opportunity for all of us
along with our staffs to have you in the event. Our clients and staffs will be motivated by your
graceful presence.
The timing of the event will be from 6 pm to 11 pm and it will be our responsibility to
pick you up for the event and will drop you at your convenience. Therefore, we are expecting
that you will grace our event and will motivate our attendees by your presence.
Thanks and regards
David Hullman
Communication manager
Commonwealth Bank, Australia

3BUSINESS COMMUNICATION & ACADEMIC WRITING
Company name: Commonwealth Bank, Australia
Date: 16/11/2018
Project name: Organizing the annual event of Commonwealth Bank
Project due date: 15 December, 2018
Details of the project:
Booking of the
venue
Done
Arrangements of
the particulars
Partially done. Entire process will be completed within 14 December,
2018
Inviting the guests
and attendees
All the internal and external guests are being invited and the entire
process is done.
Designing the
entertainment
activities
All the entertainment activities along with the infrastructural duties are
being done and tested.
Arrangement for
the dinners
Food plates are being finalized.
Arranging the
transport mediums
Transport mediums are being finalized and will be there at the venue.
Dear Sir,
Majority of the activities are being done expect some partial portion still remaining.
However, all the activities are going on according to the time schedule and will be completed
within 14 December, 2018. The activities to be going to happen in the event will be pre-tested
one day prior in order to have full proofed event on the final date.
You can be assured that all the activities will be completed and tested prior to the final
event. Till now there are no major issues being identified in the process. However, some minor

4BUSINESS COMMUNICATION & ACADEMIC WRITING
issues being originated and get rectified at the primary stage. Thus, the project schedule is
being designed according to final requirement will have favorable end results. However, one
factor that I would like to communicate with you is the allocation of the fund. This is due to the
reason that, all the activities going on for the final event are having the requirement of fund
management in phased manner. Thus, I would like to request you to please allocate the fund
according to the requirement of the project schedule. It will help in seamless and swift
projection of the event.
The above project chart will help you to have the understanding regarding the current
position of the project. In case of any queries and more information, please feel free to contact
with me. I will be happy to help and assist you.
Thanks and Regards
David Hullman
Communication manager
Commonwealth Bank, Australia
Report structure
Executive summary (Brief details of the report)
Introduction (Details of the event along with brief details of the organization)
Importance of entertaining events in the corporate
Activities organized in the event
Feedback from the employees and staffs
Feedback from the guests including celebrities and politicians
Cost benefit analysis of the event

5BUSINESS COMMUNICATION & ACADEMIC WRITING
Shortcomings identified in the event
Steps to be initiated to overcome the issues
Conclusion
Part B
Reflective report
This report will discuss about the knowledge that I have gained from by the assessment
2. Moreover, in doing the assessment 2, there are various shortcomings being identified me.
The feedback which I have got from my lecturer also helped me to identify the shortcomings in
the report. This, in this reflective report, I will talk about the knowledge that I have gained from
doing the assessment 2 and will also identify the key shortcomings of mine. In addition, I will
also discuss about some of the measures that I will initiate in order to overcome and rectify the
shortcomings in my future assignments.
Knowledge gained
From doing the assessment 2, one of the key knowledge being gained by me is the
overall understanding about the elements that are important to consider in the modern day
business communication. This is due to the reason that, in the assessment 2, I had talked about
the elements such as ethos, pathos and logos and their respective importance in the business
communication. Thus, researching about these elements helped me to gain a deeper
understanding about the business communication. Another knowledge that is having gained
from the assessment 2 is the importance of the ethos, pathos and logos in enhancing the
effectiveness of the modern day business communication. In that assignment, I have given
various examples and illustrations, which helps me to have the practical idea about how these
elements are helping in having effective and efficient business communication.
However, another important knowledge that was gained by me is not directly related to
the business communication but it is related to the assessment is the determination of the
opinion of the other scholars and authors in this topic. Thus, it helped me to have extensive

6BUSINESS COMMUNICATION & ACADEMIC WRITING
knowledge about the other opinions along with gaining the understanding about how to
critically analyze the opinions of different scholars. Thus, from the previous discussion of the
knowledge gained by me, it can be concluded that this deeper understanding regarding the
contemporary business communication will help me in inducting more detailed and elaborative
ideas in my future assignments. Moreover, it will also help me in having effective process of
communication in my future workplace.
Shortcomings identified
As stated in the introductory portion of this report, there are various shortcomings of
mine being identified in the assessment two. One of the prominent shortcomings being
identified is the use of the quality research journals in the report. This is due to the reason that,
I have used various journal articles in the assessment 2 in order to critically analyze the
importance of different elements of the business communication, but I was unable to
determine the quality and authenticity of the articles. Thus, some of the articles used in the
assessment 2 may not be of the desired quality that is being expected. On the other hand,
having the quality and authentic journals would have helped me in having better critical
analysis.
Another shortcomings of mine being identified is the improper structure of the
assignment. I have done the assessment 2 with adding all the required information but the
structure is not being maintained accurately. Introduction, discussion and conclusion part are
not being divided accurately and this have changed the approach of the assignment. This was
mainly caused due to the reason that, I was not well aware about the ideal structure of an
essay. Grammatical errors are also there in the assessment, which had lowered the quality of
the assignment. I will be more careful in my future assignments about using the good and right
grammar.
Another shortcoming being identified in assessment 2 is the lack of true sense of critical
analysis. According to the feedback I got for assessment 2, I had just discussed about the
relationship between the different elements in business communication. However, the barriers
that can be emerged in the process of the business communication are not being discussed in

7BUSINESS COMMUNICATION & ACADEMIC WRITING
the report. Critical analysis will only be accurate when the assessment will be done from the
information being gathered from both sides of the story. Thus, having opposite views in the
assessment would have helped to conclude in more effective manner.
Suggestions to improve
One of the key measures that is will initiate in my future assignments is proofreading.
This is due to the reason that, some of the grammatical mistakes in the previous assessment
can be easily mitigated by cross checking and proofreading after the completion of the
assignment. Thus, from the next given assessments, I will cross check my paper for number of
times in order to identify the grammatical errors and will submit an accurate assignment. For
the issues related to the structuring, I will take the help of the online medium to learn about
the accurate and ideal structure of different format of the assignments and will submit my
future papers accordingly.
Assessment two helped me to have the clear idea about how to research and identify
the authentic and quality articles for the critical analysis. Thus, in my future assignments, I will
take the articles for my paper only after matching the entire criterion. Thus, my future
submissions will not have the issue of using the low quality articles and journals. I will always
consult with my lecturer regarding the progress of my assignments and will get the partial
papers checked by them. This will help me to have the idea about the error I am doing and it
will help me to rectify the errors in the initial stage itself. Another step that I thought to initiate
for my future assignments is to extensively research about the given topic prior to the starting
of the assignment. This will help me to have the fair idea about the topic of my assignment and
in accordance to that; I will search for other required materials such as articles and journals.
Moreover, having the fair idea about the topic will help me add more information in the
assignment apart from the opinions of the scholars
Conclusion
Thus, the reflective report being discussed in the above sections has identified the
knowledge that I have gained from the assessment 2 along with identifying the shortcomings of