Digitization Strategies in Construction: A DNW Group Analysis

This report examines the DNW Group's integration of digitization within its construction projects, focusing on how it enhances various aspects of the business. The analysis covers the enterprise's methods for identifying its market and organizing client contact, emphasizing the use of innovative marketing strategies and technological advancements. It further explores the integration of the supply chain through the Helga online platform, which bridges knowledge gaps and connects various business industries. The report also delves into how the DNW Group manages and monitors project risks, measures project success through prefabrication processes and customer feedback, and addresses issues that arise during construction with constant monitoring and risk mitigation strategies. The conclusion highlights the DNW Group's effective utilization of technological advancements to improve client and organizational outcomes, making it a case study in modern construction enterprise management.

Running head: MODERN CONSTRUCTION ENTERPRISES
Modern Construction Enterprises
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
How the enterprise identifies its market.................................................................................2
How it organises its contact with clients................................................................................3
How integrated its supply chain is.........................................................................................3
How it manages and monitors project risk.............................................................................4
How it measures project success............................................................................................4
How does it deal with the issues that arise during construction............................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
The changing world of the industry is making every type of industry take up
innovative strategies to make sure that the companies in the specific industries are thriving
well. The latest addition to the business world is the technological advancements that are
being taken up by the industries. The companies are becoming much more digitised. This
means that every organisation is accepting the technological advancements and making sure
that the operations within the organisation and not handled manually but with the use of
technological devices (Leviäkangas, Paik and Moon 2017). In the same way the construction
industry is also increasing the digitisation within the business organisation to make sure that
the methodology and culture within the organisation is up to date with the industrialisation all
around. the changing nature of the construction sector within the industries are also making
sure that the conduct on the construction industries has been fully incline to the digital
economy and the processes of the constructions are becoming much more industrialized. In
this case, the report what further analyse the organisation of DNW group to find out what the
digitisation processes I have been utilised by the organisation to make sure that it adds up to
the strategy acceptance of the digitisation in the industries of construction sector.
How the enterprise identifies its market
The DMW group has been serving as a management entity for various construction
companies which operate within the property of Australia as well as the care sectors. These
areas include the Prime Build retail refurbishment and construction centre, Clearstate land
development, and Para Mobility (Aberger, Koppelhuber and Heck 2018). The organisation
produces opportunities and outcomes for their clients as well as the capital partners to make
them have a better decisions made on their constructions project and make their lives much

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better. The company has adopted all the means that are required to make sure that all the
technological advancements are taken care of for making the clients have the best experience
possible out of the services provided to them. This is why identifying the market, which in
this case resides in the construction industry, is detected by the organization by analysing the
customer and their priority requirements.
How it organises its contact with clients
The organisation of DNW group is a well-established organisation already in
Australia and this is a major reason that the organisation already has its considerable amount
of customer base. But to integrate more customers and make sure that the potential people to
join the organisation as major stakeholders by being the clients are also attracted towards the
services provided by the organisation. For this the organisation try is hard to make sure that
the marketing procedures present the most innovative way about the mission, vision and
services provided by the organisation to the prospective and existing clients. Technological
advancements are used as an added advantage to the marketing procedures for the
organisation in gathering and contacting more clients.
This is another way by which of construction organisation arranges for marketing
implementation strategies utilising technological advancements within the business
organisation together more and more customers and make sure that they all are aware of the
innovative steps that the organisation has been taking (Aylor et al. 2017).
How integrated its supply chain is
The organisation has made sure that a new online platform called Helga is led by
DNW group. This is online software that would solve all the problems that the organisation
and its client faces are as a gap between the knowledge transformations. The company needs

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to make sure that the organisation utilizes technologically advanced strategies to make sure
that this gap is mitigated (Araszkiewicz and Tryfon-Bojarska 2017). This particular online
platform allows a user to join the dots or mediate between the various business industries in
supplying the componentary of building a home. This is to mean that with the use of these
apps any customer would include all the modes of work that they need to bring forward and
also take a clear look at all the supply chain management that the organisation maintains to
serve them.
How it manages and monitors project risk
The organisation tries to manage and monitor the risk within the project by insuring
the latest additions to the operations of the organisation in the Global market. Like any other
construction organisation at its peak within the industry, the DNW group also identifies the
risk process within the project typically with the usual rules of brainstorming (Naidoo 2018).
At first the organisation entitles its entire project team to be involved in the assessment of
risk, the potential risk is identified by every member within the project team and lastly no
criticism for any solution is permitted within the team involved within the identification of
risk of an ongoing project.
How it measures project success
The introduction of the Heuga online platform what's the brainchild of the founder
Dean Willemsen, who is obsessed with the idea of building construction project. The ways,
by which he has projected this implementation of the technologically advanced online
platform, he has also planned how the organisation should rely on this complex consortium
and make sure that there is a proper Framework for measuring the success of the project
(Linderoth and Elbanna 2016). Through the prefabrication process, the requirements increase

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within the customers are measured and monitored to make sure that the highs and lows of
customer import are managed essentially including the number of bookings that all the
customers are having with the organisation prior to the implementation of the technological
advancements.
How does it deal with the issues that arise during construction
The construction industry has implications from the Free Trade Agreements, the deals
with the production of the construction company. It also has risk in the Global market with
the construction enterprises and impact on the entire collaborative economy (Correa 2018).
the issues that arise during the construction and dealt with the constant monitoring process
that identifies any risk before it embodies as a threat to the organisation and utilizes proper
way to mitigate those risks so that they do not impact upon the company further.
Conclusion
Therefore, in conclusion it can be said that the DNW group has utilised all the
technological advancements in the construction projects to mitigate all the games that
happens to arise within the clients and organisation. To analyse this the company has been
scrutinized on how the enterprise identify its market, how the organisation contacts with its
client, how the supply chain of the organisation is integrated, how the organisation manages
and monitors the projected risk, how the organisation measures the success of a project and
how does it deal with the issues that arise during the construction.

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References
Aberger, E., Koppelhuber, J. and Heck, D., 2018. Building information Modeling in timber
construction–a solution for planning process, design phases and the unification of scope of
works. In Proceedings of the 2018 World Conference on Timber Engineering, August (pp.
20-23).
Araszkiewicz, K. and Tryfon-Bojarska, A., 2017. Modern information management
throughout a construction project life cycle–selected issues concerning digitization in
construction and a case study. Czasopismo Techniczne, 2017(Volume 8), pp.36-51.
Aylor, J., Pike, W., Shaheen, J., Van Norman, K. and Weinberg, C., 2016, April. An analysis
of transmission line grounding techniques using a digitized data management solution.
In Systems and Information Engineering Design Symposium (SIEDS), 2016 IEEE (pp. 267-
270). IEEE.
Correa, F.R., 2018, May. Cyber-physical systems for construction industry. In 2018 IEEE
Industrial Cyber-Physical Systems (ICPS) (pp. 392-397). IEEE.
Leviäkangas, P., Paik, S.M. and Moon, S., 2017. Keeping up with the pace of digitization:
The case of the Australian construction industry. Technology in Society, 50, pp.33-43.
Linderoth, H. and Elbanna, A., 2016. Understanding the creation of ICT-value in the building
and construction industry. In 32nd Annual ARCOM Conference (Vol. 1, pp. 103-112).
Naidoo, V., 2018. Impact of Digitization on Learning and Opportunities in the Workplace.
In Radical Reorganization of Existing Work Structures Through Digitalization (pp. 156-171).
IGI Global.

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Nowotarski, P. and Paslawski, J., 2017, October. Industry 4.0 concept introduction into
construction SMEs. In IOP Conference Series: Materials Science and Engineering (Vol. 245,
No. 5, p. 052043). IOP Publishing.