Modern Real Estate Company: SWOT Analysis and E-Commerce Report

This report provides a comprehensive SWOT analysis of the Modern Real Estate Company, examining its strengths, weaknesses, opportunities, and threats. The analysis focuses on the company's adoption of ICT in spotting images and aerial photographs. The report also explores the impact of mobile technologies and e-commerce on the real estate industry, highlighting the use of mobile applications, push notifications, location-based services, social sharing, and mobile wallets. It discusses the advantages and disadvantages of e-commerce and m-commerce, the increasing role of smartphones, and the potential for future growth. Furthermore, the report provides recommendations for the company's short-term, mid-term, and long-term goals, with a focus on leveraging ICT and expanding its global presence. The analysis includes an executive summary, an introduction to mobile technology and commerce, and a conclusion summarizing the key findings and their implications for the company's strategic development.

Running Head: SWOT ANALYSIS AND E-COMMERCE
SWOT Analysis and E-commerce
Name
Affiliation
Date

SWOT ANALYSIS AND E-COMMERCE 2
TASK A.
SWOT Analysis
Organization: Modern Real Estate Company Date:28/9/ 2017
Description of current/new ICT service:
Adoption of ICT in spotting images and aerial photographs.
STRENGTHS
i. Modern Real Estate Company is the
largest company in its area of
operation. When it comes to this
industry the organization has been
able to dominant in both the assets
base as well as chains of operation.
ii. The company has its services
available in different locations
globally. Due to the aspect of
presence in the industry the
company has diversified on various
products therefore they have various
products which they have been able
to market internationally.
iii. The company enjoys the availability
of reliable asset including the
machines owned and land bank.
WEAKNESSES
i. Lack of adequate market transparency.
ii. The company does not comply with
international companies towards the
maintenance of the required standards and
strategic goals.
iii. Time management challenges between the
employees. This is an issue which has
impacted the organization especially on the
time management where employees are not
able to handle their duties based on the
timeline allocated.
iv. Inability to move hand in hand with emerging
trends in technology advancement. This is a
challenge which has been exhibited in the
organization as they do not have the necessary
expertise to offer advice in relation to the
emerging trends. Moreover, when

SWOT ANALYSIS AND E-COMMERCE 3
Over the years the company has
invested in the real estate and has
gotten return which has made them
to acquire more assets such as the
land.
iv. Availability of prime location of
construction projects. The company
has been able to buy various
properties which have made it to
acquire properties in different places
that are strategic.
v. Availability of skilled workers and
experienced management within the
organization. As a market leader the
organization has been able to tap the
best talent in the market and they
have been able to recruit individuals
from various diverse field who have
contributed to its growth.
vi. Incorporation of modern technology
in all its operations. The company
has been able to incorporate
technology aspect to enhance its
implementing this technologies there is need to
carryout research to enable the organization to
fully understand them.
v. Inability to maintain experienced workers due
to improved offers from competitors. The rival
firms are stealing the talents in this
organization since they offer higher packages.
Additionally, some of the workers are not royal
to the organization therefore they end up going
to where the offer is better.

SWOT ANALYSIS AND E-COMMERCE 4
growth.
OPPORTUNITIES
i. FIFA world cup will have a positive
effect on the company since the
construction new apartments and
existing of the existing.
ii. The existence of the current modern
technology construction machines in
the organization.
iii. Presence of political stability in
many operating countries and
improved levels of economy.
iv. Existing high-end apartment sales.
v. Geographical expansion. The
company could venture to other
markets which are not tapped, and
this would help increase of their
presence.
THREATS
i. Fluctuation of real estate prices. In the market
there has been issues in regards to the
fluctuation in the prices where the forces of
demand and supply have impacted this.
ii. An unexpected delay in completion of projects.
Some of the projects such as construction one
have had delays due to various constraints such
as funding.
iii. The rapid advancement of technology leading
to quick outdating of assets. Currently, there
have been advancement of technology which
has impacted the sector to a great deal. The
organization are implementing on these
technology and if they do not the one they have
become obsolete as there is stiff competition.
iv. Unhealthy competition in the real estate
market. There have stiff competition in the
industry and each company is offering new
deals which another may not be in a position to

SWOT ANALYSIS AND E-COMMERCE 5
offer.
v. High fluctuation of existing interest rates in the
market. As a result inflations which has
occurred globally there is change in the interest
rate which forces the prices of the properties to
go up.
Summary and Recommendations:
Modern Real Estate Company wishes to go global shortly and be amongst the top real estate
company in the world. Through the SWOT analysis of the company, it is clear that the dreams are
valid, but there are various issues which need to be addressed accordingly.
Short term (Now)
In this term the organization could achieve it through doing extensive research in regards to the ICT
technology the organization is adopting. The organization can make a plan and assign some
individuals to do a research and then a presentation in regards to the technology they are adopting.
The company has short-term goals which are increasing the number of projects significantly. The
increment in the number of projects will lead to increase in sales resulting in the realization of high
revenues.
Midterm (The next 12 months)
The basic goal of the organization is to increase on the revenue. To achieve this the organization
will need to provide of services will be available online, and customers will access them
irrespective of their location. The establishment of new projects globally will enable the firm to
accrue high revenues outdoing the competitors. The modern real estate company will, therefore, be
in a position to exist in future and compete favorably in the market. In this period they will need to
start new projects.
Long terms (The next 3 to 5 years)
In this term it will be achieved through formulation of an action plan will be composed of the two
since they lay the foundation and provide resources for the realization of the long-term goal. The
incorporation of ICT will facilitate the understanding of the objectives especially in the area of
spotting images and aerial photographs.

SWOT ANALYSIS AND E-COMMERCE 6
TASK B.
Mobile technologies and commerce.

SWOT ANALYSIS AND E-COMMERCE 7
Executive summary.
The continuous development of technology has kept the globe operating in another trend as far
as business is concerned. Mobile technology has been highly incorporated in commerce.
Recently conducted research has stated that the physical stores are closing day to day and there
exists some evidence that with time they will become extinct. All the transactions pertaining
buying and selling are conducted through the application of mobile technologies through a
system known as e-commerce. The mobile electronic commerce has established the use of
portable devices creating the basis of the business transaction. The most commonly used mobile
devices are cell phones, laptops, and vehicle-mounted interface.
The paper, therefore, outlines the current relationship between mobile technologies and
commerce. It goes further and identifies the impact of mobile technology and commerce while
stating the emerging issues. The areas of business which have been revolutionized by mobile
technology are addressed accordingly. The necessary conclusion concerning the observations is
made at the end.
Introduction.
The continual growth in mobile technology has a significant impact on how businesses
communicate, operate and interact with customers. Many organizations have been able to go
global courtesy of growth and advancement of mobile technology. The increased use of laptops,
smartphones, and tablets connected by wireless networks have changed the trend initially
adopted by commerce. The wireless connections have been associated with a lot of benefits a
fact which has increased its application and outdone formerly existing trends. Some of the

SWOT ANALYSIS AND E-COMMERCE 8
advantages related to mobile technology are the reliability of the systems, security associated
with it and the speed of business transactions.
The increased use of mobile technology has led to the positive performance of the wireless
industry. A study conducted in the United States of America currently revealed that the wireless
industry is worth billions more than all other industries. It was found to be the leading industry in
the market. The increased use of mobile technology has affected the commerce adversely. The
incorporation of the mobile technology in the business has led to the introduction of electronic
commerce (e-commerce). E-commerce is a system which facilitates conduction of business
transactions within parties at different locations. The products are viewed through mobile
devices since they are located online then the process of buying and selling follows. The
payment is made online, and goods are delivered to the door by the operating company. Other
channels have been developed like the mobile commerce (m-commerce).
Increased use of smartphones together with internet access has provided new operational trend to
the retail sector. The lives of shoppers have been affected significantly to the extent of becoming
easier. In the past decade, shopping involved visiting the retail stores and buying items without
much scope for price comparison. Today, the stores accompany us in all our endeavors since
they are readily available in our pockets in the smart gadgets. A single touch of the devices
provides a display of countless items where one can choose from as they relax in their homes.
The mobile also gives the user an opportunity of comparing prices of different items in the
available online stores before purchasing.
The usage of e-commerce and m-commerce is increasing day by day, and research conducted
predicted that by 2050 everybody in the globe will have access to such services. In America, the
usage is very high at it is growing at a fast rate in both China and India. The increased usage is

SWOT ANALYSIS AND E-COMMERCE 9
facilitated by affordable prices of smartphones and better internet connectivity and accessibility.
Mobile apps have also been adopted by much online stored leading to greater use amongst
people. The companies are highly investing in advertising their mobile applications in different
channels. It is, therefore, a clear indication that e-commerce will witness increased use in future.
Various key technologies are impacting the e-commerce industry. Amongst them are the mobile
applications, push notifications, location-based services, social sharing and mobile wallets. All of
these services have had a significant impact on the commerce.
Mobile Applications.
Mobile technology is highly characterized by cell phones. The introduction of smartphones has
led to the maximum use of mobile apps (Kajanus, Leskin, Kurttila & Kangas, 2012). Firms have
developed apps and posted them online where one can visit and download. The apps are
designed in a way that they contain all the products offered by the respective firm and their
prices (Haynes, Nunnington & Eccles, 2107). There are also apps which are conceived in a way
that users can create their accounts and log in. The credentials are confidential since it contains
the payment mechanisms. Through logging in a registered user can view the available products
and order. The payment is made via the app then the delivery is made.
To familiarize the apps to the public, the advertisement is done through various channels (Yu,
2012). The apps are made easy to use to avoid complications. The mobile app has significantly
impacted the operational activities of many organizations wishing to go global. Their services
and products are readily available to all potential customers globally. The business transactions
have become easy, straightforward and fast. A lot of time and resources are saved since the
process reduces paperwork (Allameh et.al, 2012).

SWOT ANALYSIS AND E-COMMERCE 10
Push Notifications.
These are notifications usually pop up in phones. The announcements are linked to the apps, and
they use the Modern Real Estate Company the internet access to create the impulse. The
notifications aim at alerting the user when an individual deal is available (Haynes, 2102).
Connecting the devices to internet access, we are in a position to get notified whenever
transaction concerning our account has been made successful or when new stock is introduced or
production of new stock (Yassen, 2012).
The notifications are critical to businesses since they keep potential customers in touch with the
firm (Brown &Green, 2012). The user can view the available products and make orders. The
notifications also keep the customer in contact of any requests made. The transaction of business
has been made efficient while observing customer convenience and satisfaction.
The text and the push notification are very similar since they could attempt to lump them
together as well as threat them similar way. They both could arrive on the mobile of the user and
it is much possible to fit within tight character limits (Yassen, 2012). The web push notification
enables the user in opting in to the timely updates from the sites they love as well as allow one to
be able to effectively re-engage them with the customized content which is relevant. The push
notification can be a set of the possibility which could help the business to re-engage with the
customers.
Location-based services.
Through the incorporation of mobile technology in commerce, customers can now get products
and services irrespective of their location (Sawyer, Crowston & Wigand, 2014). The application
of mobile technology in business has enabled firms to go global. Through operating

SWOT ANALYSIS AND E-COMMERCE 11
internationally, the market is widened as well as increasing the volume of sales. Brands and
companies are in apposition of function in the expanded region as opposed before. The process
has been made efficient by application by the creation of websites and mobile apps (Abu-Shanab
& Ghaleb, 2012). Customers can get a wide variety of products whereby one can choose
concerning his or her taste. A lot of information concerning the products is readily available
(Chang, 2012). The devices also give an opportunity for the user to leave a comment or
recommendation. The comments help the company realize on its point of weakness and make the
necessary improvements for the better. The system is beneficial to both parties, and as a result,
organizations incorporating it are performing well due to providing satisfactory services to the
customers.
Social sharing
Through the mobile technology where the operation is based on online platform, users can share
information (Goggin, 2012). Social media provides a lot of interactions amongst users. Almost
everybody today has a social media account. The social media connects us to our friends and
makes us meet new friends (Park, Nam & Cha, 2012). When people meet in the channels, they
share valuable information, and the information may concern products and purchases. The online
operating stores have not been left behind since they have also availed their services in the social
media.
Social sharing has been a big aim to the many businesses which are looking to build on their
brand, extend their reach and generally to be able to make most of their online marketing aspects.
The firms usually create social media account where they share information concerning the
products they deal with together with their prices. Customers often visit the pages of the
companies, view the products, like and even offer. The services are available everywhere, and

SWOT ANALYSIS AND E-COMMERCE 12
one can place an order while still traveling and the products are delivered at their convenience
(Kourouthanassis & Giaglis, 2012). The customers end up sharing their experience of online
shopping with their friends via social media. As a result, new customers are attracted therefore
increasing the volume of sales and accrued revenue (San, Lopez & Ramon, 2012).
Mobile wallets.
Mobile banking has been a point of concern in m-commerce for long. The usage of mobile
wallets has been facilitated by increased use of mobile technology (Chong, Chan & Ooi, 2012).
The issue of commerce has therefore changed adversely since one can view products online,
place an order and make payments. The online payment has increased the speed of online
business transactions. Initially, clients had to waste a lot of time feeding their credit cards to
make payments. Today, with possession of a smartphone, one needs to register, transfer his
money from a bank account and pay for transactions while incurring affordable charges (Li,
Dong & Chen, 2012). The online paying procedure is very secure and safe. It has played a
critical role towards the success of e-commerce. There is enough evidence showing that
electronic commerce will exist in future and eliminate physical stores. The process will keep on
changing by adopting emerging trends for the benefit of the firms and customers.
In the mobile wallet as well as the payment space currently, there are a major players and the
companies such as Apple to Visa are putting investment in their offering, they are making
partnerships and unique features which sets with goals especially in the emerging pack (Li, Dong
& Chen, 2012). There would be emerging of the technology which where there would be