Analyzing Modern Sales: A Report on International Strategies

This report provides an in-depth analysis of how global companies leverage modern sales techniques to achieve success in international markets. It examines the AIDAS theory and behavioral equation theory, highlighting companies like CRH and Medtronic plc. The report discusses modern selling technologies such as collaborative selling, on-site demonstrations, thought leadership, and building rapport. It assesses various sales platforms, including social media marketing, for their commercial success, effectiveness, and reach. The analysis emphasizes the importance of understanding consumer behavior and implementing innovative communication strategies to enhance resource utilization and market reach. The report concludes by highlighting the significance of these strategies for companies operating in competitive markets like Ireland, focusing on resource development and market operations.

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International Sales
Table of Contents
Part A: In-depth analysis of how the global companies are levering success in their business
through the use of modern sales.................................................................................................2
Introduction................................................................................................................................2
Analysis......................................................................................................................................2
Conclusion..................................................................................................................................4
Part B: Assessing the different sales platforms on the basis of their commercial success,
effectiveness and reach..............................................................................................................4
Introduction................................................................................................................................4
Background of the organisations................................................................................................4
Analysis of the sales platforms..................................................................................................5
Reference list..............................................................................................................................7

International Sales
Part A: In-depth analysis of how the global companies are levering success in their
business through the use of modern sales
Introduction
The use of modern selling is important in the sense that through the development of
modern selling two companies can vary their position in the market and their position in the
market will be determined through the amount of revenues the company is generated. The
study is important in the sense that it will highlight the importance of modern selling
technologies that will increase the development of business and will indulge in the
development of strategies that will not only assure the development of strategies but will also
determine the effective in improving the business. Through the involvement of better and
modern technologies it is possible to indulge in better innovations.
Analysis
In order to make any business in the modern world it is important to use the modern
theories of modern business but it will highlight the development of the business through the
implementation of better technologies. One of the important theory is that AIDAS theory of
personal selling and the other one is Behavioural equation theory. As per the Adesoga (2016),
the AIDAS theory is important in the sense that it will generate better marketing of the
products to the customer. The AIDAS method of selling personal goods will be to incorporate
the development of factors in the form of (attention, interest, desire, action and satisfaction).
On the other hand, companies like CRH and Medtronic plc. CRH mainly deals with the
building material goods and Medtronic plc is dealing with surgical instruments. These two
companies will be able to highlight the development of modern selling of goods and how the
global companies are accepting the strategies that will be looking forward to increase the
development of better innovations. WAMAITHA (2018) opined that with the development of
selling practises most of the global companies are indulging better and effective policies that
will not only indulge development of better business but will also include technologies to use
the resources in an effective manner. However, the use of technologies for modern sales will
includes the development of better innovation in the marketing of the products. Using the
developed method of marketing the goods (Cornelius, 2018). It is important in the sense that
5 kinds of modern selling technologies in the form of collaborative selling of the products,

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on-site demonstrations of the products, thought leadership and building rapport. Incorporation
of such techniques will not only develop the resource utilisation but will introduce innovation
in the communication system that the sales person will bring to the equipment (Järvenpää,
2015). Through the utilisation of collaborative selling of the products, the companies will be
able to understand the development of the business. Online modes of selling the products is
one of the best way to increase the collaboration among the customers. Through the
development of better collaboration using online platforms will be more comfortable that will
reach more number of customers (Koljonen, 2016). Through the development of strong
collaboration, it is possible for both CRH and Medtronic plc to develop variations in the
products and they will be able to increase the resource allocation. On the other hand, it is
important for all the companies who are doing business on different ground will definitely
bring in better and effective communication through the development of innovative
technologies.
Implementing the behavioural theory, the development of marketing is one of the
important thing that most of the business units will be focussing on the development of better
management. Through the development of better behavioural theory, the companies like and
Medtronic plc will be able to increase the development of marketing (Järvenpää, 2015).
Through the use of behavioural approach it is possible for the companies to understand the
demand of the customers. Through the understanding of the customer demand, it is possible
for the company to bring innovations in the marketing of the products. Through the
implementation of behavioural theory it is important for the development of strategy that will
increase the development of employee retention. On the other hand, this is important in the
sense that it will increase the efficiency of the employees (Järvenpää, 2015). Through the
implementation of the behaviour theory, the companies will be able to identify the skills and
technology that will increase the overall efficiency of the employees. Through the use of
behavioural theory, the implementation of resource identification is crucial. Implementation
of the behavioural theory it is important in the sense that through the utilisation of better
resources as per the demand of the customers for the country like Ireland. It is important for
this country to increase the overall efficiency of the companies operating in this Ireland
(Järvenpää, 2015). On the other hand, through the utilisation of the resources, the above
mentioned companies will be able to increase the skills and technologies of the employees as
they will be able to increase the training facilities. On the other hand, it is an important
strategy as the companies will be aiming to increase the distribution of the resources. Taking

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into account, the development of behavioural theory it is important for the companies to
identify the demand in the international market (Adesoga, 2016). It is one of the toughest job
in the sense that through the implementation of better business strategies, the mentioned
companies will be willing to indulge in the development of better business strategies.
Through the development of better strategies companies will be able to increase their
employees as they will be able to vary their employment ability. Through the development of
better strategy, the evolution of the companies will be enabling the best resource.
Conclusion
The study is mainly responsible in the sense that it will definitely increase the
resource development. Using the better technologies in the sense that the above-mentioned
companies will be uploading better marketing of the products. It is important in the sense that
market for building materials and the surgical instruments are basically monopoly in nature.
Through the indulgence of better strategies, it will be important in the sense that it will be
having huge information that will automatically increase the resource development. On the
other hand, the medical surgical instruments will be looking to develop the inner market
operations.
Part B: Assessing the different sales platforms on the basis of their commercial success,
effectiveness and reach.
Introduction
The study will be focusing on the development of different platforms that will help
the companies in increasing the development of the business and how the marketing of the
products will be keen to improve the resource utilisation. Through the development of the
business strategies of marketing the goods, it is important to increase the overall resource
utilisation and how the companies are using the labour and capital. The study is important in
the sense that it will be highlighting the importance of various platforms that will enable the
development of the resources.
Background of the organisations
CRH is mainly dealing with the development of building materials in the country of
Ireland. The company is mainly dealing with the provision of better building materials that

International Sales
will definitely increase the production ability of the employees. Through the innovative
designs, it is possible to introduce better technologies that will help the customers of CRH to
maintain the steady base of customers. On the other hand, it is important to establish the
development of better innovative technologies that will not only bring on innovative
technologies but will also indulge in supplying better quality of the products. Through the
incorporation of better developmental technology, it is important to increase the overall
efficiency of the employees. It is important in the sense that through the development of
better and advanced goods to their customers. Since 1970, the total shareholder return is
about 14.8%. The above factors is showing the fact that the company is giving preference to
its shareholders and they are taking the company to the new direction (Crh.com, 2019). On
the other hand, the development of a relationship with the stakeholders is actually giving the
company an upper hand in providing best quality of foods to the customers. Through the
development of urge of building good quality of product to the customers, the company will
automatically increase the development of modern sales technologies that will not only
increase the sales but will also indulge deeply the utilisation of modern technologies that will
not only increase the development of the business (Crh.com, 2019).
On the other hand, the development of better surgical instruments by the company
Medtronic plc will be able to increase the development of the business by indulging in better
development of the business. Through the development of the better technology it is possible
for the development of the business in an effective way (Medtronic.com, 2019). Using
modern technology, it is important to indulge better and modern technology it will be able to
increase the sales of their products. Using the modern technology it is important to indulge
social media marketing the companies will be able to use better and effective employees that
will also increase the efficiency of the marketing of the goods.
Analysis of the sales platforms
The platforms that are available in the modern world of business in the genre of marketing
social media marketing is an important. Through the utilisation of the social media marketing
the development of better marketing of the products. Using the social media, the development
of better marketing products that will increase the resource utilisation (Bhaskar, 2016).
Through the development of better use of the products and social media, the companies will
be looking to increase the resource utilisation and they will be able to increase their reach of
market. One of the main reason is that through the use of modern platforms. This is important

International Sales
in the sense that it will increase the development of better marketing of the products
(Cornelius, 2018). On the other hand, it is important to rediscover many technologies in the
form of advanced marketing of the products. Through the development of better and effective
innovations the above-mentioned companies will be able to increase the overall efficiency of
the employees those who are working with them (Järvenpää, 2015). Using the collaborative
methods of data collections it is important for the companies to identify the gaps of the
resources that will be helping in the delivery of best products to the customers. Taking the
mode of collaborative mode of marketing the products, the companies will be aiming to
increase the marketing of the products (Koljonen, 2016). Through the development of
collaborative modes of marketing, the companies will be able to increase the communication
among the employees. Through the increased level of communication, the companies will be
looking forward for the development of innovations in the product diversity and the process
diversity (Laudon and Traver, 2016). Incorporating better and open minded communications
will increase the resource allocations and overall the employees will be able to increase the
development of the business. On the other hand, understanding the behaviour of the
consumers, it will be possible for the company to estimate the demand of the consumers.
Through the development of better and effective methods of technologies, it is important for
the companies to estimate the costs of operation that will increase the production rate and
they will be able to deliver better amount of the products to the customers at a competitive
market (Suzuki and Okamuro, 2017). If the products can be delivered at competitive price,
then the companies will be able to increase their perceptions and the trust on the company
will increase. It is important in the sense that through the development of competitive price,
the Medtronic plc should bring in more innovations in the surgical instruments that they are
selling to the customers. On the other hand, the development of medical instruments at a
competitive price then it will be easy for them to stick to their demands.

International Sales
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sales research: Establishing conceptual foundations for B-to-B social selling. Industrial
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Bhaskar, H.L., 2016. A critical analysis of information technology and business process
reengineering. International Journal of Productivity and Quality Management, 19(1), pp.98-
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Cornelius, R., 2018. Strategies for Residential Real Estate Professionals to Mitigate
Declining Sales.
Crh.com. (2019). CRH Home A regional national and international leader in building
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Järvenpää, S., 2015. Event Marketing: Case RESTO 2015.
Koljonen, C., 2016. Marketing plan for a mobile application: Marketing research and a plan
for a mobile application of a startup company.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Medtronic.com. (2019). [online] Available at:
https://www.medtronic.com/ie-en/about/medtronic-ireland.html [Accessed 13 Mar. 2019].
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WAMAITHA, K.W., 2018. SALES MANAGEMENT PRACTICES AND PERFORMANCE
OF PHARMACEUTICAL MANUFACTURING FIRMS IN NAIROBI, KENYA.
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