Molly Cafe Business Plan: Market Analysis and Growth Strategies

This report provides a comprehensive analysis of Molly Cafe's business plan, a startup focused on healthy beverages at affordable prices in the UK market. It outlines the company's vision, objectives, and goals, emphasizing its aim to expand across Europe while maintaining high-quality offerings. The report includes a SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats, such as dynamic management, employee issues, shifting customer preferences towards healthy options, and the challenges posed by the COVID-19 pandemic and Brexit. The marketing plan focuses on product, price, place, and promotion, utilizing competitive pricing and social media marketing. The report concludes by highlighting the importance of seasonal factors and the increasing demand for vegan items, suggesting that Molly Cafe's business approach is influenced by these market trends. Desklib provides access to this and many other solved assignments for students.

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Swot analyses
The SWOT analyses of the Molly cafe are given below:
Strength :- The biggest strength of the company is their dynamic management which
helps the management to develop effective judgement.
Weakness :- Some of the short tempered employees of the organisation are the
weakness of the company.
Opportunity :- The taste and preference of the customers are shifted towards the
healthy food and drinks due to the covid.
Threats :- The biggest threat faced by business organisation is covid pandemic and
Brexit which creates many problems for the company.
Results
Marketing plan
Product :- It is related to the basic product provided by the company to their customers in exchange of the
price. It is the important factor of the company. The management of Molly cafe has provided healthy juices and
coffee.
Price :- It is related to the amount of money charges by company for their product. The management of Molly
cafe has used competitive pricing strategy in their business so that they can deal with the competition in the
market.
Place :- The management of Molly cafe has provided their products from their cafe outlets in the street of
United Kingdom.
Promotion :- The management of Molly cafe has used social media as a tools of their marketing.
Background Expertise
Molly cafe may include as expertise in the
business approach, which is always influenced by seasonal factors that affect potential
consumers. In past decade, it has been rapidly increasingly the demand of fresh vegan items.
Since the demand of Molly cafes services crosses many different enterprises. Sometimes,
Seasonal fluctuation are expected to be limited the existence of down turn within specific time intervals.
Conclusion
It is concluded from this report that there are different type of business are present in the market
which helps the businessman to becomes successful in their business. The brief discussion
related to business plan of Molly cafe are conclude in this report.
Introduction
About the business
Molly cafe is one of the restaurant and cafe start up which has provided healthy drinks to their
customers and focus on the budgeted prices. It operated their business in market of United and
want to grab the opportunities from the market.
Vision
The main vision of the company is to provide healthy beverages to their customers at budgeted
prices.
Objectives
To expand the business in all over Europe in next 10 years.
To offer best quality drinks to their customers.
Goals
The main goal of the company is to developed effective competitive organisation in the market
which has developed sustained marketing structure to satisfy the needs of different types
stakeholders of the business.
REFERENCES
Books and Journals
Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the
quality of a business plan proposal in applying for angel investment. International
Journal of Entrepreneurial Venturing, 12(6), pp.617-647.
Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the
quality of a business plan proposal in applying for angel investment. International
Journal of Entrepreneurial Venturing, 12(6), pp.617-647.
Inkon, K., 2019. A cross-sectional study on the relationship between business plan,
entrepreneur type, development stage and profitability of US SMEs. Academy of
Entrepreneurship Journal, 25(1), pp.1-21.
Molly café