MOMA FOOD: Evaluating Entrepreneurial and Intrapreneurial Strategies

This report provides a detailed analysis of MOMA FOOD, a small UK-based firm, focusing on its entrepreneurial and intrapreneurial strategies. It begins with an introduction to entrepreneurial strategy, followed by a critical evaluation of various strategies including strategic management plans, entrepreneurial strategies (studying competition, researching new products, and adapting to customer feedback), and intrapreneurial strategies (vision, market segmentation, and addressing problems and opportunities). The report then analyzes MOMA FOOD's strategic situation, capabilities, and position, including PESTEL and SWOT analyses. It identifies the company's objectives and develops an implementation strategy consistent with these objectives, emphasizing evaluation and communication of the strategic plan. The report concludes with recommendations and a conclusion, providing a comprehensive overview of MOMA FOOD's strategic approach to business development and growth in the competitive market.

Entrepreneurial Strategy Part-2

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
1.Critically evaluate a range of entrepreneurial and intrapreneurial strategies......................3
2 Analyze an organization’s strategic situation; its entrepreneurial capability and position,
and develop a set of objectives...............................................................................................4
3. Develop an implementation strategy which will be consistent with identified objectives 6
4.Confidently present own judgments of received opinion and evaluation of alternative
approaches to problem solving in a professional standard report..........................................6
RECOMMENDATION.............................................................................................................9
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10
Books and Journals..............................................................................................................10

INTRODUCTION
Entrepreneurial strategy is considered as the process in which business organization
launch and re-launches its primary set of correlation with environment. In addition to this, it
is the tactics characterized by extensive as well as greater-or-small immediate change in the
outline of decision which is taken by business organization. This report is undertaken on
MOMA FOOD. It is the small firm which is located in UK. They provide wide variety of
products and services to its customer for satisfying their need and wants at marketplace. In
this assignment the capability, objective as well as position of enterprise is mentioned. In
addition to this, the strategy must be implemented for achieving objective of organization in
stipulated period of time. And also, it is necessary to present own judgement and assessing
alternatives approaches in order to resolve the problem related to professional standard report
(Dapeng, Songting and Ning, 2016).
MAIN BODY
1.Critically evaluate a range of entrepreneurial and intrapreneurial strategies
Entrepreneurial strategy is the procedure in which organization focuses on
establishment of its principal set of relationship with its environment in an effective manner.
On the other hand, the intrepreneurial strategy emphasized on bring innovative ideas and
belief in systematic manner by use of different level of Corporate Entrepreneurship Roadmap
in order to improve innovative products as well as services for its customer for growth of
business organization. They make strategic management plan for making vision and mission
of company. It is necessary to assess a range of entrepreneurial strategy which is going to be
mentioned below:
Strategic management plan: It is necessary for MOMA FOOD to make effective
strategy for achieving goal as well as objective of organization in stipulated period of time
which is mentioned below:
Vision: The vision of company is to achieve leading position across the world. It is
considered as small entity and they wants to operate their business at global level.
Mission: The mission of MOMA food is to provide superior quality products and
service to its customer at relatively less price for attracting customer towards their company.

Objectives: The main objective of organization is to increase sales and profitability
level in future period of time. And also, they want to increase brand image and reputation of
firm in front of customer at marketplace.
Implementation: It is important to MOMA FOOD to implement effective strategies
for increasing success as well as growth of this small firm in future period of time.
Evaluation: After implementing this strategy, it is necessary to make comparison
between actual as well as desired performance in order to find deviation and taking effective
decision which will be advantageous for organization in future period of time.
Entrepreneurial Strategy
Study the competition: It is necessary for manager of MOMA FOOD to assess the
strategy which is adopted by its rival firm. The knowledge regarding products as well as
services of competitive entity helps in achieving favorable outcomes at marketplace.
Research New products and services: Herein, the organization know their rising
goods and services that assists in enhancing operations of company in future period of time.
Therefore, the manager of MOMA FOOD focuses on effective research for brings innovative
products and services at affordable cost in order to satisfy the customer in the market (Gao,
Lang and Xu, 2018).
Listen to customer feedback and adapt: The entrepreneur focuses on pay attention
to feedback of buyer in order to assess the advantages and limitation of products and services
in the market. In addition to this, the supervisory team of MOMA FOOD emphasized on
listening response of buyer for taking innovative products as well as services at marketplace.
Intrapreneurial Strategy
Vision and Team: Herein, it is important for enterprise to make effective vision for
developing innovative products as well as services as per the need of customer at
marketplace. In context of MOMA FOOD, they make appropriate vision for achieving
success and growth in future time period.
Market Segmentation: It is necessary to segment their products on basis of different
region they target their customer for increasing sales as well as profitability in future period
of time.

Problems and opportunities: The manager makes intreapreneurial strategy in order
to grab opportunities for minimizing the risk related to bring innovative products and services
at marketplace.
Therefore, it is vital for MOMA FOOD to make effective marketing strategy for
bringing innovative products that helps in achieving competitive advantages over rival firm at
marketplace. It helps in increasing success and growth of organization in future period of
time.
2 Analyze an organization’s strategic situation; its entrepreneurial capability and position,
and develop a set of objectives.
It is necessary to assess strategic situation, its capabilities as well as position in order
to achieve objective in future period of time (Garg and Eisenhardt, 2017). In reference of
MOMA FOOD, the manager identify the entire strategic situation and capabilities as well as
position for gaining competitive advantage over rival firm at marketplace which is going to
be mentioned below:
Strategic situation and position of MOMA FOOD
The manager of MOMA FOOD focuses on making effective strategy, policies as well
as procedure in order to achieve competitive benefits over rival firm at marketplace. There
are various types of strategy which is discussed beneath:
 MOMA FOOD is the small retail firm which operates their business in UK. And they
want to operate their business at global level.
 MOMA FOOD focuses on developing its operation and activities of business of UK
which will be beneficial for organization in future time period.
 The manager of MOMA FOOD makes effective strategy for boosting its retailing as
well as financial services. In addition to this, they want to increase brand image and
reputation of company in front of customer at marketplace. For this purpose, they
offer superior quality good to its user at low price. (Johnson, 2016).
 MOMA FOOD makes effective strategies for survival and maintenance of firm at
marketplace. And, their main purpose is to accomplish sales and profit in upcoming
period of time.

PESTEL Analysis
PESTEL Analysis is used for identifying external environmental factor which impose
direct impact on success and growth of organization. In context of MOMA food, they
adopt PESTEL analysis which is going to be mentioned below:
Political factor: It includes government regulations, political stability and many
more. The political condition of UK is stable so that small firm can make effective
strategy for increasing profit in future period of time. And due to government regulations,
it is necessary for firm to change their policies accordingly which imposes negative effect
on sales of company.
Economical factor: It includes unemployment rate, interest rate as well as inflations
and many more. The MOMA food focuses on offering superior quality products and
services to its customer in order to satisfy them.
Social factor: It involves demographics, populations, trends and so on. MOMA
FOOD wants to provide innovative products and services to its customer for increasing
awareness towards company. It increases sales in future period of time.
Technological factor: It is necessary for MOMA food to adopt latest technology for
satisfy changing need and wants of customer in order to satisfy them. But, it adds extra
cost for company which enforces negative influence on sales of company.
Environmental factor: It involves climatic as well as weather condition and many
more. They offer eco-friendly products and services to its customer for increasing their
living standard. It helps in boosting brand image and reputation of company in front of
customer at marketplace.
Legal factor: It involves rules, regulation as well as legislation and so on. The
MOMA food follows laws in order to run their business in an effective manner which
increases sales and productivity of firm in future period of time.
Therefore, it is necessary for MOMA food to consider external environmental factor
for increasing success and growth in future period of time. In addition to this, SWOT
analysis is used for assessing internal capabilities of firm which is going to be mentioned
below:

SWOT Analysis
STRENGTHS WEAKNESSES
 The strength of MOMA FOOD is
that they offer superior quality
products and services to its
customer at affordable cost in order
to satisfy them
 In context of MOMA FOOD, they
do not make effective strategy in
order to compete with its rival firm.
Therefore, it decreases sales of
company in future time period
OPPORTUNITIES THREATS
 The main advantage for MOMA
FOOD is to implement latest
technology for providing innovative
products and services to its
customer at affordable cost hat
increases brand image and
reputation of company in front of
customer at marketplace.
 The implementation of advanced
technology is adds extra cost for
company. And MOMA FOOD is
small company, thus, it is not
possible for them to implement this
technology can be considered as a
threat for organization.
Objective of MOMA FOOD
The main objective is provide superior quality breakfast to its customer in urban area.
Their main purpose is to offer convenience to its user in order to satisfy them. In addition to
this, the other objective of MOMA FOOD is to increase sales as well as profitability level in
future period of time. They offer products as per the need and wants of consumer that helps in
increasing market share. In addition to this, the manager of company focuses on satisfying its
customer for enhancing customer base. Furthermore, the supervisory team of MOMA FOOD
focuses on achieving leading position across the world in order to build positive brand image
and reputation of company in front of customer at marketplace. Apart from this, they
implement advanced technology in order to offer innovative products and services to its
customer in order to satisfy them.

Entrepreneurial Capabilities of MOMA FOOD
 MOMA FOOD has capabilities for providing value to its user in order to competitive
benefits in the market. Thus its center competencies are depends upon values of
products, range of products as well as providing effective services to its customer at
marketplace.
 It is necessary for MOMA FOOD to have capabilities for offering wide variety of
products as well as services in order to increase value to its customer at marketplace.
Developing set of objective of MOMA FOOD
 MOMA FOOD focuses on providing superior quality products and services to its
customer at relatively less price for increasing brand image and reputation of
company in front of its user at marketplace.
 The other objective of MOMA FOOD is to increase sales as well as profitability
level in future period of time.
 They offer products as per the need and wants of consumer that helps in
increasing market share. In addition to this, the manager of company focuses on
satisfying its customer for enhancing customer base.
 The aim of MOMA FOOD is to assess the strategy and policies which is adopted
by its competitive firm that helps in increasing knowledge related to products and
services provided by rival firm at marketplace.
 Furthermore, the supervisory team of MOMA FOOD focuses on achieving
leading position across the world in order to build positive brand image and
reputation of company in front of customer at marketplace.
3. Develop an implementation strategy which will be consistent with identified objectives
It is necessary to implement strategy in relation to identified objectives which is
adopted by MOMA FOOD that is going to be mentioned below:
Evaluation and communication of strategic plan: It is necessary to effectively
communicate the strategic plan, policies as well as procedures for achieving goal and
objective of organization. In context of MOMA FOOD, the manager make appropriate plan
for gaining leading position across the world.

Development of implementation structure: After evaluation and communication of
strategic plan in an effective manner for developing structure related to implement the
structure in such a manner for increasing brand image and reputation of company in front of
customer at marketplace (Johnson and Van de Ven, 2017).
Development of execution of policies and programs: It is necessary to improve the
effective policies; procedures as well as programs for retaining customer for longer period of
time in order to provide superior quality products and services to its user at affordable cost. It
helps in increasing sales and profitability level in future period of time.
Budgeting and allocation of resources: Herein, it is vital to make a budget as well
as optimum utilization of resources that helps increasing sales and profit in future period of
time. In addition to this, they focus on maintaining budget policies for satisfying demands of
customer at marketplace.
Discharge of functions and activities: After making effective budget as well as
assign resources to its customer in order to satisfy them. It helps in boosting sales as well as
profitability level in upcoming period of time. Therefore, it is important to implement
effective strategy in order to accomplish objective in stipulated period of time.
4.Confidently present own judgments of received opinion and evaluation of alternative
approaches to problem solving in a professional standard report
According to my opinion, it is necessary to assess the approaches related to problem
solving in a professional standard report (Mohelska and Sokolova, 2016). In addition to this,
the manager of MOMA FOOD adopts effective steps in order to solve problems in an
appropriate manner which is going to be discussed below:
Identify the issue: As per my opinion, it is vital to assess issues and problems in clear
way. The manager of MOMA FOOD focuses on identifying problems in order to resolve
them in better manner. Therefore, there are various issues which are confronted by an
individual person according to situation or circumstances.
Understand everyone’s interest: Herein, it is vital to know the interest of every
individual person in order to increase their satisfaction level at marketplace. Therefore, the
best solution is to satisfy the need of employees within business organization.

List the possible solutions: As per my viewpoint, it is important to select one from
available alternatively in order to bring creativity within business organization. Therefore, the
manager of MOMA FOOD focuses on identifying best solution for resolving problems in an
effective manner (Pic and Hindle, 2016).
Evaluate the option: It is the duty of manager of MOMA FOOD to assess the option
in order to select best one. It helps in increasing sales as well as profitability level in future
period of time. In addition to this, it helps in resolving problems which occurs at workplace.
Select an option: After assessing available option, it is vital to choose the best one at
marketplace. Therefore, it is the duty of manager to find solution which satisfies the
individual person within business organization.
Document the agreement: After selecting best solution of problems which occurs
within business organization. It is necessary for making agreement in order to resolve
problems in an effective manner.
Agree on contingencies, monitoring and evaluation: It is necessary to behave
according to condition or circumstances which arises in future period of time. In addition to
this, the manager of MOMA FOOD generates opportunities to assess the agreement as well
as their implementation in order to resolve problems in suitable manner.
Therefore, on the basis of above mentioned strategy, it is necessary for manager of
MOMA FOOD to adopt effective approaches relation to problem solving which occurs
within business organization in future period of time. In addition to this, there are some
approaches which are going to be mentioned below:
Creative problem solving approach: As per this theory, it is important for manager
of MOMA FOOD to allot work to its team member that helps in resolving issues as well as
problems in an effective manner Sahoo and Yadav, 2017). Apart from this, the manager must
communicate effectively with its employees that help in increasing performance level of
employees at marketplace. It also helps in bring innovative and creativity for success and
growth of organization at marketplace.
Rational (logical) Approach: In this theory, it has been stated that before resolving
issues as well as problems, it is necessary to assess as well as formulate assumptions in order

to resolve problem ion right track. The manager makes effective decisions which will
increases productivity and performance level of employees at marketplace.
Collaborative Approach: In this approach, it is necessary to manage problems and
conflicts in order to achieve favorable outcomes. Therefore, the higher authority conducts
effective training session in order to increase skill and knowledge of employees that helps in
resolving their problems in an effective manner (Spigel and Harrison, 2018).
Problem and centric approach: In this theory, the manager emphasized on
identifying root and causes related to problems. It helps in resolving them in an effective
manner and increasing the productivity as well as profitability level in future period of time.
This theory aid assistance in proving the causes related to issues and problems in order to
resolve them. They make effective strategy for resolving problems during the period of time.
Systematic approach: In this theory, it needs understanding as well as experience of
different concepts in systematic way. It is based on strategy related to problem solving which
includes individual person, culture and background of organization as well as environment
and many more.
From the above mentioned different approaches, it has been analyzed that it is the
duty of manager to adopt effective approach in order to resolve problems in an effective
manner. In context of MOMA FOOD, the manager adopts creating problems solving
approach within organization. The supervisory team of MOMA FOOD focuses on allots
work to its team member that helps in resolving issues as well as problems in an effective
manner. Apart from this, the manager must communicate effectively with its employees that
help in increasing performance level of employees at marketplace. It helps in increasing
motivation and satisfaction level of employees towards achieving goal and objective of
organization in stipulated period of time. It also helps in boosting sales as well as profitability
level in future period of time. Therefore, it increases brand value and reputation of company
in front of customer. in the market (Xu, 2020)
RECOMMENDATION
 MOMA FOOD must offer clearness and transparency while dealing with supplier that
helps in increasing sales and profit in future period of time. In addition to this, they

also assess error related to data input which is assessed by supplier that is resolved by
business firm rapidly.
 It is necessary for MOMA FOOD to provide effective training to its consumer as well
as financial team that helps them in analysis in an effective manner.
 The manager makes effective strategy, policies as well as procedure for assessing
strategy which is made by its rival firm. They also focuses on providing superior
quality products and services to its customer at relatively less price that helps in
achieving competitive advantage over rival firm at marketplace.
 Their main purpose is to achieve leading position across the world in order to
satisfying customer at marketplace. They can implement advanced technology for
offering innovative goods and services to its buyer that increases experience level of
buyer in the market.
CONCLUSION
From the above mentioned report, it has been analyzed that it is necessary to make
Entrepreneurial strategy in which business organization launch and re-launches its primary
set of correlation with its environment. In addition to this, it is the tactics characterized by
extensive as well as greater-or-small immediate change in the outline of decision which is
taken by business organization. Apart from this, the evaluation range of entrepreneurial and
intrapreneurial strategy is discussed in this report. And also, they focus on describing
objectives, capabilities as well as position of organization at marketplace. They also make
discussion regarding implementation strategy for accomplishing objective in stipulated period
of time. At last, it is necessary to evaluate own judgments of received opinion and evaluation
of alternative approaches to problem solving in a professional standard report.

REFERENCES
Books and Journals
Dapeng, Y., Songting, P. and Ning, C., 2016. Enterprise Innovation and Entrepreneurial
Strategy Development in Perspective of Positive Organizational Behavior. Journal of
Computational and Theoretical Nanoscience, 13(12), pp.9353-9357.
Gao, Y., Lang, X. and Xu, X., 2018. Impacts of proactive orientation and entrepreneurial
strategy on entrepreneurial performance: An empirical research. Technological Forecasting
and Social Change, 135, pp.178-187.
Garg, S. and Eisenhardt, K.M., 2017. Unpacking the CEO–board relationship: How strategy
making happens in entrepreneurial firms. Academy of Management Journal, 60(5), pp.1828-
1858.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Johnson, S. and Van de Ven, A.H., 2017. A framework for entrepreneurial strategy. Strategic
entrepreneurship: Creating a new mindset, pp.66-85.
Mohelska, H. and Sokolova, M., 2016. Smart, connected products change a company’s
business strategy orientation. Applied economics, 48(47), pp.4502-4509.
Pic, J.C. and Hindle, K., 2016. Introducing a new-old research topic: the decision to use an
imitation strategy as an entrepreneurial approach to venture creation. In United States
Association for Small Business and Entrepreneurship. Conference Proceedings (p. BX1).
United States Association for Small Business and Entrepreneurship.
Sahoo, S. and Yadav, S., 2017. Entrepreneurial orientation of SMEs, total quality
management and firm performance. Journal of Manufacturing Technology Management.
Spigel, B. and Harrison, R., 2018. Toward a process theory of entrepreneurial
ecosystems. Strategic Entrepreneurship Journal, 12(1), pp.151-168.
Xu, X., 2020. Planing Entrepreneurial Strategy. In Introduction to Entrepreneurship (pp.
165-201). Springer, Singapore.