How Mona's Art Gallery Can Utilize Social Media for Marketing

This report provides a comprehensive analysis of how Mona's Art Gallery can effectively utilize social media platforms, specifically Twitter and Instagram, to enhance its marketing strategies. The introduction highlights the importance of social media in reaching potential customers and promoting the gallery's products. The report details how these platforms can be used to build brand awareness, engage with the target audience, and conduct competitive analysis. It explores the advantages of Twitter, including its role in connecting with media, the flexibility of its dashboard, and its ability to customize ads. The report also examines the benefits of Instagram, such as its high engagement rate and visual appeal, and how it can be used for product promotion and audience targeting. Furthermore, it discusses the importance of strategic hashtag use and cross-promotion. Finally, the report provides an overview of the budget considerations for social media advertising on both platforms, including cost-per-click and cost-per-follower metrics, offering a practical guide to implementing effective social media marketing campaigns for the gallery.

Running head: WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 1
Why the Mona’s Art Gallery should use the social media
Student’s name
Professor’s name
Institutional Affiliation
Date

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 2
How the Social media like Twitter and Facebook can be used in Marketing by Mona's Gallery
Introduction
Many individuals are more on social media especially when they want to see the new
brand on the market. Research conducted recently has proven that about 47% of the individuals
who are on the social media and follow specific brands have a high chance of visiting the
Business organization's website. Therefore, it would be very wise if the Mona's Gallery
embraced the culture of using the social media to promote their products. This piece will enable
them to understand how they can use the twitter and the Instagram to develop their products
(Cha, Haddai, Benevenuto, & Gummadi, 2010).
How marketing on the social media like twitter and Instagram works
The first thing which the Mona’s Gallery start with is creating the social media account.
This could be twitter and the Instagram account. Then develop their brand awareness and
matching their interest behaviors and the demographics which will assist in increasing the
followers. Secondly, the company should get to know its audience and the kind of information
they expect by building a content that they can share, comment or like. The next thing the
company should do is doing competitive analysis to understand their competitors and spotting
any available opportunity. For instance, if one of their competitors is dormant on Instagram but
has put less efforts on the twitter. The company can decide on what they need to do and also
need to establish their strategy on each social network. After deciding on what to do, the
company can now can now create a social media profile or improve the existing one to align with
their market strategic plans. The following are examples of some of the best social media which
Mona’s Gallery can engage with (Cha, Haddai, Benevenuto, & Gummadi, 2010).

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 3
Twitter
Firstly, there is the need for the company to know why they should use the twitter. One,
the Twitter platform has established a part in which one can engage the conversation with the
potential consumers. These consumers expect to have the dialogue with the company offering the
commodities of their interest depending on the twitter account that has been created. In the case
of the Mona's Art gallery, their twitter feed should be more of products promotion and the
broadcasting platform (Lowe & Laffey, 2011).
The other reason why Mona's gallery should use the twitter is that it will provide a place
for them to connect with other media. Within the social media era, Twitter can be ranked number
one in the categories of the microblogging techniques. Twitter connects with other media
features like the YouTube, Facebook Google+ and the LinkedIn. That means when on twitter
you can be able to share your ideas with a vast number of potential clients (Twitter, 2011).
Lastly, Mona's gallery should use the twitter because of the flexibility of its dashboard.
Their dashboard offers an individual or a company with data and stats on their profile, activities
and the followers. The twitter has organized everything into charts, and the graphs make it easy
for the company or an individual to the analysis. Nowadays the twitter has released its Twitter
dashboard hence no need to involve the previous companies that were offering the Twitter
dashboard (Fischer & Reuber, 2011). Therefore, this is one of the essential tools to help the
Mona's Gallery in tracking their Twitter activities. The dashboard tool is more important in case
of the multiple profiles on Twitter, or the company needs to monitor the other media accounts.
The tool also enables the incoming and the tweets to remain in an organized manner hence the

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 4
person managing the platform can filter the messages that are relevant to the brand (Rodriguez,
Peterson, & Krishnan, 2012).
The activities on the twitter and the information provided by the company and its
relations with other ad partners helps in making the content promotion more critical. One
advantage of using the twitter is that when one uses is to follow, search, tweet interact or view
the tweets the twitter can use these actions in customizing the Ads for the company. The twitter
can as well allow the company to narrow down the segments based on the choice of who you
may want to view the ad. This is achieved through the use of the information the company like
the profile, the location of log in the device or the IP addresses (Rodriguez, Peterson & Krishnan,
2012). For instance, one can see the promoted tweet that overwhelms a promotion or a deal from
the Mona's Art Gallery.
The other advantage of using the twitter in business promotion is that has allowed one to
choose the locations in which the ads should appear. These locations could be the search results
profiles and the timelines. The only thing that Mona's Art Gallery understand before using this
part is the choice of the audience since it will make the marketing more effective. The twitter
analytical tool can assist the company to know its audience better by clicking on the profile
image which redirects to the analytics twitter website. The best part of this is that the company
will only pay when a user decides to follow by clicking the "Follow" feature.
Other than the above pros, Twitter comes with its cons as well. One of them is the
missing of ads by the interested parties since twitter is a constant stream of the information and
again the content may get lost within clutter (Honeycutt & Herring, 2009).

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 5
Instagram
According to the research conducted recently, Instagram has generated about twenty
times engagement per the follower compared to other social media like Facebook and the twitter.
Considering such engagement rate, Instagram, therefore, becomes one of the perfect platforms in
connecting with the consumers and establish the linked via the conversation that one can spark.
Therefore, this is the other media the Mona's Art Gallery can use apart from Facebook. One of
the reason being, Instagram has introduced one of the most popular and the social media
application. The app is one of the simplest to use and also has a handful of options when one
want to post. This app, therefore, is essential for the company since they can take the images of
their product and edit immediately then post on the platform. Thus, making the Instagram more
in-the-moment encounter hence attracting a substantial number of individuals (Latiff & Safiee,
2015).
The Mona's Art Gallery should as well consider many of the individuals using the
Instagram are about 60 percent of between 18 to 20 years old. This is one of the most significant
demographic for their business since their brand will get identity a proper exposure. Again, the
Instagram is towards becoming one the most prominent in social media engagement. The
application has gained about 8 million business account that has been registered recently and also
proven a social media in building and brand marketing (Hu, Manikonda, & Kambhampati,
2014). This is an excellent opportunity for Mona's art gallery since they can upload more photos
of their products and view by very many potential customers.

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 6
Instagram ads are most appealing hence capturing the attention of the many audiences.
Many individuals on the Instagram are usually attracted by the photographs that appear organic
and natural. The Mona's Art Gallery can use this opportunity by incorporating other individuals
in their photos to authenticate their products. The technique will also make people the audiences
to understand their products better (Duggan & Brenner, 2013).
The next advantage associated with the Instagram is the use of hyper that target the
capabilities like the Facebook. Thus, becoming one of the most appropriate methods for the
Mona's Art Gallery that can raise their reach for the targeted audience. This can be achieved by
inviting their trusted friends on Facebook to follow them on the Instagram. By targeting on the
cross-promotion, the company will be able to generate a more prominent exposure to their
Instagram content. This will facilitate the improvement of their product's image and at the same
time lower the expenses of establishing another content. Lastly, the strategic use of the hashtags
on Instagram is the primary key to finding the success and attracting more viewers. For instance,
the brand hashtag and the content hashtags (Fatanti & Suyadnya, 2015).
However, advertising on the Instagram is the best fit for an infinite number of companies
and industries; there are few things to consider. One of these is the minimal text allowed hence
for the products with a massive amount of the texts; the media may not be fit for them. The
Instagram does not always focus on the commerce which means there is the need for close
monitoring. This has been dramatically contributed by the fact that the ads take much time to
update and manage. Although considering the vast number of people on Instagram and the nature
of their advertisement, Instagram can be the next potential social media Mona's art Gallery can
engage in their brand's promotion.
Budget

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 7
The average per the click on Instagram is approximately $ 0.5-$ 1.00. However, for the very
competitive business organization, the cost per click can be about $3. Although, there are a
number of factors that determine cost of ads in Instagram. For instance, the highest cost per click
are between the age of 18-24 and 25-34 when it comes to marketing on the Instagram. The cost
of advertising with twitter is very simple. The Mona’s Gallery will be required to the cost per
the follower which is approximately around $2.50-$4.00 per the confirmed follower. In case the
Mona’s Galley want to be placed on the trend section of the twitter, the payment is about 200000
USD per a single day. The approximated monthly budget for both the Instagram and the twitter
clicks is about $300-$500 (Fatanti, & Suyadnya,2015).

WHY THE MONA’S ART GALLERY SHOULD USE THE SOCIAL MEDIA 8
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