Systems & Technology Critique: MonetLoyalty for 5 Resort Integration

This report presents a comprehensive critique of the MonetLoyalty system, focusing on the integration of information technology, ERP solutions, and a Web 4.0-level electronic portal for five holiday resorts. It examines the differences between information technology and information systems, and their impact on consumer choices, particularly in the context of a customer loyalty scheme. The report delves into strategies for continued patronage, brand loyalty, and attracting new consumers, including the importance of an integrated ERP solution and a new Web 4.0-level portal. The analysis covers the benefits of online booking systems, mobile applications, and the need for robust security measures. The report concludes with recommendations for enhancing the system and improving consumer engagement, emphasizing the significance of consumer experience, timely responses, and personalized offers to boost consumer loyalty and overall business success. The integration of these technologies aims to provide a seamless and secure experience for consumers, driving operational excellence and fostering strong relationships between service providers and customers.

Running head: CRITIQUE IN SYSTEMS AND TECHNOLOGY
Critique In Systems & Technology: MonetLoyalty
Name of the student:
Name of the university:

1CRITIQUE IN SYSTEMS & TECHNOLOGY
Executive summary
This report reflects the importance of implementing different newly developed technologies in
terms of Web 4.0 version, ERP solution and other Information system as well. For this particular
business report the selected 5 resort combination of the loyalty scheme called MonetLoyalty.
With the implementation of proper Information System the users and the consumers will be able
to develop secured as well as accurate relationship between the service providers and consumers
as well. The difference between the Information Technology and Information System are also
elaborated in this paper including the consumer’s choice.

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Table of Contents
Introduction......................................................................................................................................2
Part 1................................................................................................................................................3
1.1 Difference between information system and information technology issues........................3
1.2 The way through which these might affect the consumer’s choice.......................................4
1.3 A customer loyalty scheme called MonetLoyalty.................................................................4
Part 2................................................................................................................................................5
2.1 Continued patronage..............................................................................................................5
2.2 Brand loyalty.........................................................................................................................5
2. 3 Suggestion to attract new consumers....................................................................................6
Part 3................................................................................................................................................7
3. An integrated ERP Solution.........................................................................................................7
3.1 Other business opportunities associated to the system..........................................................7
Part 4................................................................................................................................................7
4. A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal.......................................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
References......................................................................................................................................10

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Introduction
This report depicts the role of information technology for enabling online system access
for the consumers. With the help of online application the overall system effectiveness and
efficiency get enhanced at a large rate. It also helps to reduce the rate of system based error. For
this particular business report the considered component include a group of 5 holiday resort. In
order to enhance the system capability and to grab large number of consumers it is very much
necessary to develop such system those are in demands. Five resorts are there those are willing to
merge up to provide a much effective outcome to the consumers. Even with the help of the
merge of combination the operation excellence of the system will also increase at a large rate.
In order to implement this plan in real world application, the senior management
authority of the business organizations should finalize different newly undertaken decisions. The
brand quality measures the rate of consumer’s loyalty. If the productivity and services served by
the brand are found to be less preferable to the consumers then, proper decision regarding the
productivity and branding are needed to be made by the senior management authorities of five of
these resorts. The difference between Information System and Information Technology and
different ways through which the choice of the consumers could be affected are also elaborated
in this report. For delivering better value to the consumers different interactive tools should be
developed to choose the consumers.

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Part 1
1.1 Difference between information system and information technology issues
In order to give effective solution to the customers five holiday resorts have decided to
merge their business operation and functionalities to provide increased services. It will help to
enhance the consumer’s value and loyalty as well. A wide range of living quarters throughout
Australia can be incorporated with the group of new group name. The components of the living
quarter include backpackers, bed, breakfast homes and luxurious suits as well. With the help of
the online booking approach the users will be able to book online regardless of their location and
time as well. Through different online website links such as booking.com, travel.com.au, the
users will be able to access the system securely. Not only this but also the merged business
operation provided a complimentary mobile application to the consumer. With the help of mobile
application the users will be able to access the system without any kind of error.
Huge differences have been identified between information technology and information
system. The set of raw data could be managed and processed well, high volume of data can be
analyzed, system optimization and IS strategy can also be developed through the help of
information system. On the other hand, the risk can be minimized, for purchasing the accurate
hardware and software required for developing a system can be managed by information
technology. Even for gaining competitive advantages information system is very much helpful.
For developing a merged online resort booking system information system is required to be
developed to make sure the security of the system.

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1.2 The way through which these might affect the consumer’s choice
With the developed Mobile application the merged enterprise will be able to garb huge
number of consumers throughout and even the consumer loyalty will also increase.
1.3 A customer loyalty scheme called MonetLoyalty
The consumer loyalty scheme named as MonetLoyalty developed by the system
developers also offers the consumers with airport transfer, free meals and free tours as well.
Consumer loyalty is referred to as an art that generally develops from the offers and services
served by the company itself. Consumers are the most valuable asset for any business
organization thus; anything that a company must know is the consumer engagement. Every new
and advanced marketing strategy is created with the help of the consumer’s experiences. The
business success is always dependent upon the satisfied consumers. The consumer experience
helps to overform competition framework, through the business capabilities and competencies.
Different methods are there through which the consumer loyalty can be measured properly. In
order to grab attention from the consumers it is necessary to develop different critical and unique
business strategies. Different steps are there through which the consumer’s loyalty could be
developed and these steps are as follows:
 The service providers should develop such a platform which will let the
consumers know about what the company is doing for them. The communication
medium those might be used includes email, website feedback, voice mail etc.
 Special occasion such as the birthday of the consumers, anniversary of the
consumers should be remembered.
 Not only should this, but also special offers like gift coupon, discounts provide to
the consumers to keep them engage to the business.

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 Follow up calls and business development calls and proper response from the
customer service centre are required to be generated to grab huge number of
consumers.
The five group holiday resort is providing free meals, free tours and flight tickets also. It
will give huge set of opportunity to the consumers and to the business owners as well.
Part 2
2.1 Continued patronage
Continuous patronage for the five group resort booking company is referred to as the
support rather encouragement that is proffered in a condescending manner. Continuous support
from both the consumers end and system developer end are required to be developed for
improving the brand loyalty.
2.2 Brand loyalty
Different methods are available in the market through which the brand loyalty of the
service providers can be enhanced a lot. Based on the type of the service, the most suitable,
brand loyalty enhancing methods is required to be selected. The steps those are followed by the
resort agencies are as follows:
 Delivery of values
 Development of 360 degree consumer focused services
 Implementation of usable expert content or engaging the consumers with the
service providers
 Establishment of consumer engages culture to grab more number of consumers

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 System integrated promotional campaigns
 Reward according to the segmented loyalty level of the consumers
This particular combined resort booking online service provider has developed a mobile
application for the consumers. Again certain interactive tools are used by the service provider
that helps the consumers to choose that particular one which is found to be most beneficial.
Among different tools the most effective one is the social media; with the help of social media
the consumers will be able to choose the most suitable offer from the provider’s side.
2. 3 Suggestion to attract new consumers
In order to grab numbers of consumers it is necessary to consider different tools. The
steps are as follows:
Understanding of the consumer’s need: The requirement of the consumers should
properly understand by the service providers. The quality of the products and the flow of service
are the two main aspects those are need to be considered by the service providers.
On time response: Another thing that the consumers expect every time is a timely
response from the service providers. The consumers should reward the consumers with proper
acknowledgement and relationship among the customer and service providers as well.
Offers: The consumers have the capability to choose among different tours those are
available for the consumers of the online resort booking system. The offers are required to be
better than the other service providers.

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Part 3
3. An integrated ERP Solution
3.1 Other business opportunities associated to the system
ERP is one of the most widely used technologies in the business purposes. With the help
of this particular solution, the business will be able to develop secured relationship between the
consumers and the service providers. This system is enough cost efficient and even after the
implementation of this particular business solution the 5 group of resorts will be able to serves a
technological services on site and personalized automated tour guide as well. The users will be
able to look for their desired tour and hotel details from the online website. This system is
secured than other. The consumers need not to present physically for booking the hotels and even
it also offers online payment services.
Part 4
4. A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal
An advanced collective 5 group resort is required to use new Web 4.0 Ultra intelligent
version. It will help the system developer will be able to look for their desired products whenever
required and a single dashboard can be operated with the help of this system. The consumers can
search for their desired hotel details over a page and different social media channels and
networks are also associated to it. Through these channels the group’s community of these Five
resorts can offer and even promote their promotional details and even other necessities as well.
This is somewhere completely different from the traditional web 2.0 version. Though the

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utilization of these particular application is lesser thus, before the application of this technology
the developers are required to consider all other necessary components professsioanlly.
Conclusion
From the overall discussion it can be conclude that in order to increase the rate of
operational and functional excellence it is necessary to develop an Information System in term of
consumer management. With the help of this approach the users will be able to access a secured
system that could not be retrieved without authentication. The different online service booking
providers such as booking.com, travel.com.au enables the consumers to achieve easy booking
access. Though, the aims of five resorts are to combine themselves for providing a secured as
well as excellent operational ability. The difference between the information technology and the
information system are elaborated in this report. Not only this but also, there are many
interactive tools that helps to allow the consumers. Apart from this, the objectives and
relationship between the components are also illustrated in this report. With the help of the
website the users will be able to book hotels online which is much beneficial than the traditional
manual hotel booking system. Online hotel booking agencies are always very much beneficial
than the others. The consumers can go through the hotel rates, booking details and even
availability also from the mobile application. From the online feedback or invoice additional
changes could be brought to improve the system. Though, the online ticket booking system
stands beneficial but still certain disadvantages are also associated to it. In order to mitigate those

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issues technology based recommendations are also required to be adopted those are illustrated
below.
Recommendations
Security: Security is referred to as one of the most important components that are strictly
required to be considered by the system developers. Proper encryption and application firewall is
needed to be implemented by the system developer to protect confidential data from the server.
Technical expert: In order to develop a single merged website for the consumers it is
necessary to hire technical experts who are able to develop error free system for the consumers.
Business strategies: Advanced business strategies are also needed to be adopted by the
system developers to gain measurable profit from the competitive marketplace

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