Money Cycle in Sports: Influences, Purchases, and Entertainment

This assignment analyzes the money cycle in sports, examining the influence of media and advertising on individuals and society, highlighting their role in shaping perceptions of athletes and driving consumer behavior. The assignment explores the student's personal sports-related purchase habits and compares them to broader industry revenue trends, emphasizing that major sports leagues contribute a relatively small percentage of the overall U.S. sports revenue. Finally, it provides an example of the entertainment formula in sports programming, using the comedy program "This Sporting Life" to illustrate how elements like guest segments, humor, and commentary contribute to its appeal and success. The assignment utilizes textbook content, course materials, and personal experiences to support its arguments, providing a comprehensive overview of the sports industry's financial and entertainment aspects.

Running head: MONEY CYCLE IN SPORTS
SPORTS
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MONEY CYCLE IN SPORTS
Which part of The Money Cycle in sports do you think is the most influential on
individuals and society? Why? Use evidence from the textbook, course module content, and
your experiences to back up your argument.
Answer: Money Cycle consists of five key components: talent of Athletics, ownership in team,
networks of television, the public, and advertisers of the sports events. The advertisers and the
networks of television is significantly influential on the society and the individuals. This is
because both of these components are part of the media which is considered as an integral
component of the sport event. It is considered as a means for the continuous exposure and
advertising of the events of the sports. It helps to transform the athletes and players into the
celebrities and people start considering them as their role model (Gratton, et al., 2001)
Next, how do you make the sports-related purchases that you make? Do your expenditures
match what's happening at a larger level across the country? Think broadly. On p. 416, it
states that all revenues from the Big 4 Professional sports account for only 4.8% of total
revenue generated by sports in the U.S. annually.
Answer: The purchases for the sports products are made based on the interest in the particular
sport event like Football or Volleyball. The items are purchased twice or thrice in a year. Other
purchases we can make related to the sports are by participating in the sports, by appearing in the
event of a sports and by listening or watching to an event of the sports on internet, radio or
television. By incurring all these expenditures, it still won’t match with the larger level
throughout the country (Cartor, et al., 2010). The significant leagues of sports are responsible for
the 4.8 % of aggregate revenue which are generated by the U.S. Sports annually. In U.S., the
sports industry incurs more than $435 billion annually.

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Lastly, please discuss an example of the entertainment formula you've encountered in
sports programming/ media. How does this story/ show/ play-by-play/ game coverage/
advertisement/ podcast/ etc. embody components of the entertainment formula?
Answer: This sporting life, an iconic comedy program on radio and television by was developed
by the cherished comedians-writer-actor Greig Pickhaver and John Doyle who portrayed as
characters HG and Roy. The program was telecasted from 1986 till 2008. It ran for almost 22
years and was very successful and popular comedy programs on radio in the era of television.
That program was without any doubt commanded a dedicated a large audience nationwide
throughout the span of 22 years. There was a film released in 1963 and the novel with the same
name before creation of this program from where this title was idealized.
The components of the formula for entertainment in this program was the segments where the
guests were invited and were asked many interesting questions, the humor and comedy scripts
and plays in the program, commentaries including topical satire,

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REFERENCES
Gratton, C., Dobson, N., & Shibli, S. (2001). The role of major sports events in the economic
regeneration of cities. Sport in the city: the role of sport in economic and social regeneration,
35-45.
Carter, D. (2010). Money games: Profiting from the convergence of sports and entertainment.
Stanford University Press.