This report examines the strategies employed by Monor Magda to develop its business, focusing on a comparison of these strategies and suggesting three new approaches for expanding into the Australian market. The analysis highlights the importance of logistics and financial backing for success in the ice cream business. It contrasts cost relationship, focus, and product differentiation strategies adopted by Monor Magda, including blog advertising, social media marketing, and unique product designs like waffle cones. The report suggests that product development, CSR initiatives, and healthier product alternatives could further enhance Monor Magda's competitive advantage and market reach in Australia, turning an ice cream parlor into a unique dining experience, boosting community engagement, and catering to health-conscious consumers.