Comprehensive Marketing Campaign for Monster Entertainment

This report presents a marketing campaign analysis for Monster Entertainment, a company providing DJ services for various events. The campaign focuses on expanding the business into the corporate sector by offering high-quality music and catering services for office parties. The report includes a media audit, media pitches, and creative promotional strategies to attract corporate clients. It emphasizes the importance of distinguishing between informal and formal parties, utilizing effective marketing strategies, and staying ahead of competitors. The report also includes a reference list with various research papers and articles that support the campaign's approach to marketing and business development. The goal is to help Monster Entertainment gain more customers from the corporate sector while maintaining a competitive edge in the market.

Running head: CAMPAIGN FOR MONSTER ENTERTAINMENT
Campaign for Monster Entertainment
Name of the Student
Name of the University
Author Note

1CAMPAIGN FOR MONSTER ENTERTAINMENT
Media Audit:
Media Outlet Site Name Services
Provided
Recommendations
and Opportunities
Monster
Entertainmen
t
https:// Monster
Entertainment.com/in
All sorts of
services and
parties
ranging
from
birthdays
and
marriage
ceremonies.
There are
opportunities for
Monster
Entertainment to
improve their
services by
updated strategies.
WeddingWir
e
https://www.weddingwire.in/ Dealing in
wedding
parties of
all kinds
WeddingWire can
include other
types of parties
apart from
weddings
Zen Events
Group
https://zeneventsgroup.com/ DJs,
Corporate
Event
Services,
Wedding
Services
and
Production
Zen Events Group
should improve
their services to
all kinds of
corporate services
that will be people
of all ages. They
need to follow

2CAMPAIGN FOR MONSTER ENTERTAINMENT
Firm that
builds
brands
through
dynamic
special
events.
this task for
success.
Media Pitches:
Dear Mr. Andrews,
We, at Monster Enterprises are writing this letter to inform you that Our
company, Monster Enterprises are focused in catering to the weddings, college/hostel parties
and other occasions with providing DJ music at birthday parties, schools and college
festivals. Currently however, we are looking to expanding our business in the corporate
sectors. Our corporate sectors would include office parties of every sorts. We would like to
provide good quality music with DJ in every office parties which would help us to expand
our business into the corporate sectors. We are hereby enclosing a list of services that we
would like to provide in every corporate sector. Kindly find the list of offerings below:
1.Good quality DJ music services in all corporate music sectors in all kinds of office parties.
2.We are also offering food and catering services in office parties at no extra cost.
3. The service would also include alcoholic and non-alcoholic drinks suitable for all kind of
office parties which would be enjoyed by the office goers after a hard day’s work.

3CAMPAIGN FOR MONSTER ENTERTAINMENT
We would like to ensure that the office goers would fully enjoy the services that we
would be providing in the office parties. The office goers as well as other employees can
enjoy after a hard day’s work to forget their work tensions.
We hope you consider this offer and get back to us regarding any queries that gyou
might have.
Sincerely,
Kasper. K
Monster Entertainment
Creative promos/Stunts:
Monster Entertainment can work in various ways to ensure that they get more
corporate events in their order list. As stated by Ottoson (2019), these include keeping up
with updated marketing strategies to make sure that their products attract attention from the
corporate sector. These will include making a distinction between informal parties and formal
parties to make sure that they clearly have an idea of what kind of parties the audience would
like in both the sectors. Another important point that they need to keep in mind is that there
would be competitors in the marketplace who would be trying to grab the competition from
Monster Entertainment so that they could stay at an advantage in the marketplace.
As stated by Spinuzzi (2015), apart from these, they also would need to make sure
that they utilize the right marketing strategies and practices so that they can stay ahead of
others in the marketplace. By following these steps, it will be easier for Monster
Entertainment to ensure that that they can get customers from the corporate sectors as well as
stay ahead of competitors in the marketplace. Thus, the company can gain many customers

4CAMPAIGN FOR MONSTER ENTERTAINMENT
from the corporate sector on one hand and can stay ahead of the competitors on the other
hand.
Monster Entertainment needs to scout the market to make sure that the corporate
sector that choose to invest in has little competition in the market as this would help them to
be at an advantageous position at the very beginning. As stated by Baltes (2017), corporate
sectors require a different approach than the birthday parties and weddings in the sense that
corporate sector would require a more formal approach than the other sector. Monster
Entertainment can distinguish between the two types of sectors to make sure what are the
kind of things that they need to do to provide different services in both the sectors. Once they
can distinguish between the sectors, they will be better able to cater to their audience in both
the sectors easily which would help them in their profits.

5CAMPAIGN FOR MONSTER ENTERTAINMENT
Reference List:
Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of
the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), p.111.
Melancon, J.P. and Dalakas, V., 2018. Consumer social voice in the age of social media:
Segmentation profiles and relationship marketing strategies. Business Horizons, 61(1),
pp.157-167.
Ottosson, S., 2019. Marketing New Products. In Developing and Managing Innovation in a
Fast Changing and Complex World (pp. 169-211). Springer, Cham.
Pharr, J.M., 2017. Using Digital Content Marketing to Build the College Brand: Leveraging a
Content-Rich Website into a Distinctive University Brand.
Sheth, J.N., Sinha, M. and Shah, R., 2016. Breakout strategies for emerging markets:
Business and marketing tactics for achieving growth. FT Press.
Spinuzzi, C., Nelson, S., Thomson, K.S., Lorenzini, F., French, R.A., Pogue, G., Burback,
S.D. and Momberger, J., 2015. Remaking the pitch: Reuse strategies in entrepreneurs’ pitch
decks. IEEE Transactions on Professional Communication, 58(1), pp.45-68.