Academic Skills E-Portfolio Report: Marketing at Mont Rose College

This report is a marketing assignment focusing on a student's academic and career goals within the context of a BTEC Higher National Diploma (HND) program at Mont Rose College. The assignment explores the importance of marketing, its role in business, and the student's aspirations to become a marketing manager. The report highlights the significance of market research, advertising, and the development of a marketing plan. It also discusses the student's expectations from the college, including the need for practical skills and knowledge, along with the importance of good placements. The report is supported by references to academic sources, emphasizing the importance of understanding marketing principles and their practical application in the field. The student aims to leverage their marketing knowledge to contribute to a company's success and build a strong brand reputation.

Business and Marketing

Table of Contents
MAIN BODY...................................................................................................................................3
Expectations from college, course and plan................................................................................3
REFERENCES................................................................................................................................4

MAIN BODY
Expectations from college, course and plan
Marketing refers to promotion and selling of products to consumers. It includes market
research and advertising of goods or services in innovative way(Appel and et.al., 2020). The
main purpose of marketing is to capture the attention of target audience and attract more
customers so that profit can be increased and this helps in building good image in the market.
Mont rose college of management and sciences is a college which is located in the Ilford area of
London, England. The college provides good education to students and helps in enhancing their
knowledge and skills (Bacon, 2017).
I want to do MBA from Mont Rose college in the field of marketing. It is a field that is
very important in every business because if promotion is not done then consumers will not know
about new product. A marketing manager helps in promotion of goods through advertising on
social media sites, newspapers or magazines. The aim of marketing is to convince people to buy
products and tell them about features of goods.
I want that college should provide good opportunities to develop skills and enhance
knowledge by learning new things and getting good placements. With academic knowledge,
practical things should also be taught by teachers which will help in future career growth.
My future plan is to be a good marketing manager because it is one of the important role
in the organisation. It helps in identifying target audience and raise brand awareness by
developing marketing campaigns and educate people. It helps in increasing profit of the company
and create good reputation in the market.

REFERENCES
Books and Journals
Appel, G., and et.al., 2020. The future of social media in marketing. Journal of the Academy of
Marketing Science. 48(1). pp.79-95.
Bacon, D. R., 2017. Revisiting the relationship between marketing education and marketing
career success. Journal of Marketing Education. 39(2). pp.109-123.