Thompson Rivers University: Monte Creek Ranch Winery Marketing Report

This report provides a comprehensive marketing analysis of Monte Creek Ranch Winery, focusing on its opportunity identification and market strategy development. The report begins with an overview of the company, its history, and its mission and vision statements. It then delves into the company's B2B marketing objectives, product-market analysis, SWOT analysis, resource and competitive advantage analysis, and Porter's Five Forces. The report also examines the company's B2B marketing strategy, consumer behavior, and purchasing processes related to its planned export of the "2016 Hands up White Wine" to Australia. Appendices include figures illustrating retail sales, channel sales mix, wine marketing methods, and the Australian competitive wine market, providing valuable context for the analysis. The report concludes by highlighting the company's strategy to penetrate the Australian market by leveraging its product's unique blend and quality to compete with local wineries.