Exploring Innovation & Tech in MOOCs and the Impact of Digital Poverty

This presentation examines the role of innovation and technology in Massive Open Online Courses (MOOCs), highlighting how these courses leverage online resources to provide affordable education and skill development. It discusses content marketing strategies for retaining and acquiring MOOC users, emphasizing objectives like enhancing learning, developing content, and measuring marketing effectiveness. The presentation further explores how emerging technologies can improve MOOCs and addresses the consequences of digital poverty, which limits access to digital tools necessary for online learning. The conclusion reinforces the benefits of MOOCs in providing accessible, quality education. Desklib provides a platform for students to access similar presentations and solved assignments.

Innovation and Technology

Table of Contents
INTRODUCTION
Massive Open Online Courses (MOOC)
The Strategy of Content Marketing as the MOOC
Evolution of this MOOC in future with the help of new technologies
Consequences of digital poverty that affects MOOCS
CONCLUSION
REFERENCES

INTRODUCTION
•Innovation and technology are concepts which are
helpful for businesses to improve their performances in
the industry by creating better products and services for
their consumers.

Massive Open Online Courses (MOOC)
•The MOOCs are considered as online courses which are available to the consumers which allows
them to develop new skills and techniques in an affordable way.
•The main purpose of these Massive Open Online Courses (MOOC) is to inculcate online resources
and effective knowledge for people which can be helpful for them to grow.
•They are generally evolved over a time period which has made education easier and learners have
been able to grow and achieve better quality of output.

The Strategy of Content Marketing as the
MOOC
1. Objectives and rationale
•Objective:
•To explain the different strategies which can be used by content marketers to retain Massive Open
Online Courses (MOOC)and acquire their customers.
•To enhance the learning for developing, organizing and implementing the content marketing strategy.
•To provide appropriate education regarding the analysis and measurement of the effectiveness of
marketing with the help of content.

Evolution of this MOOC in future with the
help of new technologies
•New and advanced technologies are effective
for increasing the overall performance of these
MOOCs to provide better learning to people.
•These online courses are gaining sustainable
development in the learning environment and
they are preferred by the learners due to their
extensive reach and accessibility.

Consequences of digital poverty that affects
MOOCS
•Digital poverty is referred as the
unavailability of the digital tools with people
which are an essential part of the MOOCS
education system.
•This may deeply affect the ability of the
learners to get access to these courses which
are available at the digital platforms.

CONCLUSION
•It has been concluded from the above presentation that the Massive Open Online Courses (MOOC)
have been beneficial for providing quality education to learners at free or affordable price ranges.

REFERENCES
• Albelbisi, N.A. and Yusop, F.D., 2019. Factors influencing learners’ self–regulated learning skills
in a massive open online course (MOOC) environment. Turkish Online Journal of Distance
Education. 20(3). pp.1-16.
• Aparicio, M. and et.al., 2019. Gamification: A key determinant of massive open online course
(MOOC) success. Information & Management. 56(1). pp.39-54.
• de Moura, V.F., de Souza, C.A. and Viana, A.B.N., 2021. The use of Massive Open Online
Courses (MOOCs) in blended learning courses and the functional value perceived by
students. Computers & Education. 161. p.104077.