Comprehensive Business Plan: Moodspresso Restaurant Analysis

This report presents a detailed business plan for Moodspresso, a cruise-themed restaurant with a sports area. The plan includes an introduction outlining the business concept and a main body that covers various aspects such as business overview (type of business, products and services, SWOT analysis), market analysis (target market, benefits to customers, mission statement, competitors), marketing and sales plan (promotional tools, customer encouragement), financial plan (capital needs, receipts, payments, promotional plans, operating strategies, and goals for successful business). The report analyzes the restaurant's operational strategies, marketing approach, and financial projections to evaluate its viability and potential for success. The conclusion summarizes key findings, and references are provided for further reading. The business plan aims to offer a unique dining and entertainment experience by combining a cruise ship setting with sports activities to attract families, couples, and individuals seeking a relaxed and enjoyable environment.

Business
Plan
Proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A business plan is the proposed course of action which provides documents for the future
business. Business plan contains details about various departments such as production, human
resource, finance, sales and marketing. Business plan covers 5ws questions and 1 H question
regarding business in advance. It refers to type of written document that spells out the roadmap
where you are, where you want to be and how you want to get there. The business plan which is
selected for this report is restaurant (Business and Below). This restaurant has cruise theme with
sports area. This report covers topics such as business plan such as operating plan, marketing
plan, financial plan etc.
MAIN BODY
Business overview:
Type of business and name The business which is selected for this report is cruise
restaurant types and the name is Moodspresso.
Products and services of the
business
This restaurant provides food services and sports areas such
as food items and cricket show, Pubg, table tennis etc.
theory and model which business
add
As the business is related to restaurant I use SWOT
analysis because in restaurants there are though competition
and I do swot analysis for setting new ideas for the business
so that it achieve competitive advantage (Galai, Hillel and
Wiener, 2016).
Market analysis:
Target market for products and
services
My restaurant provides services to family, couples and kids
also because it has sports environment with cruise set up.
Middle class families can afford this at specific prices.
Environment of my restaurant like cruise with sports,
people who have chill out nature will come for this
definitely.
benefits from products and
services to customers
As my restaurant provides new theme and chill
environment it will feel free for people and with a specific

and unique idea of cruise with sports, prices of the food
products and sport services will very law that satisfies
customers (Kusumaningrum and Hidayat, 2016).
mission statement Our Mission is to give fresh, healthy and feel free with
great tasting food at reasonable price that helps to capture
the market.
Competitors of the restaurant
business
My competitors are other restaurants which contains
different themes and sports areas also.
This business will be better than
your competitors
My restaurant is better than my competitors such as it
provides food and sports together with cruise environment.
As the public wants to go outside and chill out this will be
best place for them because sea environment provides them
positive feeling with various food and drink items
(McKeever, 2016). People who are love to play they will
enjoy double at a reasonable price. Maintenance will be
high for it but it will captures large no. of customers at
lower price that makes it profitable than others. They will
feel like a picnic spot.
Marketing and sales plan:
How will customers learn about
this restaurant business?
My marketing team provides various sources for
promotions and communication to customers. It uses
banners, mobile apps, online food service apps, online apps
pages such as Facebook, Instagram etc. we are using direct
marketing also our sales team will promote it on seminars,
events, sponsorships etc. promotional tools such as sales
promotion, direct sales, advertising, sponsorships, digital
marketing, customers recommendation, feedbacks, text
messages, web sites etc.
How will my staff encourage Better customer experience helps business to boosts its

customers to tell others about this
business?
sales as well helps in acquiring new customers. The reason
for it customers who had friendly interaction with the
company will recommend that company to others. In my
restaurant our staff will welcome to customers with
greeting and familiar with all restaurant services sports
areas. Our staff will guide them for games and they can
click photographs with cruise environment. We are
providing services like picnic environment games with
drinks and snacks. We are providing membership and
discount coupons, recommendation benefits on next
services that will encourage customers (McKenzie and
Sansone, 2017). All these things provides feel free
environment to them so that they can feel like family
environment. Ask them how they feel and how their day is
going. They wants to give feedbacks and try to have real
connections with them. Even our staff talking with the
customers on phone and online the tone of their voice will
be shows positive attitude and status. As this restaurant
provides all these services at reasonable price that also
attracts customers for coming back and recommend to
others also.
How much capital do i need and
briefly why?
For operating any business it is important to having funds.
For this business plan budgeting plays vital role for costs
allocation. Budget is the process which considers expenses
and income of organisations. In this budget it includes
sales, advance payments, materials, developments, online
sales for the year. It shows expenses and income for the
cruise restaurant which helps it management team for
making decisions regarding its fundings.
Particulars 2020

Receipts
Selling of foods and sports 35000
Online bookings 25000
Advances from clients 20000
Further developments 20000
Total receipts 100000
Payments
Salaries to staff 10000
Advertisement 5000
Rent of building 5000
Equipments 20000
Cost of material 30000
Total payments 70000
Cash at the end 30000
What are your plans for
promotions and offers? (short term
and long term)
A promotional plan provides roadmap for attracting hungry
and chill customers for this restaurant (McKenzie and
Sansone, 201). It helps business to connection on track
with its sales goals while getting customers into the
restaurants who come back again. We will providing
discounting coupons and membership cards to customers
so that they can visit any time. Promotion strategies use by
restaurant are traditional and digital marketing both.
Digital marketing includes social media and online
marketing through text, emails, web sites etc.
Operating strategies for restaurants It is the critical way of supply chain that ensures delivering

products and services to its
customers?
the right products at the right place at the right time. This is
about providing right quality products at the reasonable
price. Operating strategies plays main role for delivering
business values. Operating strategies for the customers
includes:
 Value addition: business plan needs to focus on
operating strategies and how can it value addition
being done in supply chain.
 Quality and cost: This restaurant fully focuses on
food quality and services to customers at
reasonable price so that it can satisfied customers.
 Negotiable: This restaurant is non negotiable as it
provides services at reasonable price with various
facilities. Customers are willing to pay for this.
This makes these strategies for customers
satisfaction so that there will be no diagonal for
customers.
3 goals of successful business for
restaurants customers?
In context to restaurants, goals and objectives should be
tied up with its mission and vision statements. This ensures
goals are SMART as specific, measurable, achievable,
realistic and timely. These goals provides plan for follow
and ability for recognize the success of this business.
 Marketing goals: it plays vital role for keeping
restaurants running. Marketing goals for the
restaurant refers to attracting new customers and
maintaining existing customers in the business
(Rosati and Conti, 2016).
 Expenses goals: It is the main thing for restaurants
because in this business unnecessary expenses such
as food waste, excessive labour and high price can

be affects the profits.
 Revenue goals: Revenue goals refers to the
profitability that makes restaurant business
(Watson, McGowan and Cunningham, 2018).
CONCLUSION
From the above report it has been concluded that business plan refers to document which
provides documents for the future business. Business plans contains value, mission, vision,
operating plan, financial plan, marketing plan for the business. Marketing plan refers to make
promotion strategies and how the business communicate customers about business. Every
business provides smart objective to its customers. Financial plan considers forecasting for
expenses and income of the business for accomplish its goals with the increase in profitability.
Goals has three types in this business plan marketing goals, expenses goals and revenue goals.

REFERENCES
Books and journals:
Business, S. T. W. A. P. and Below, P. A. L., Complete Book Of Business Plans Simple Steps
To Writing A Powerful Business Plan.
Galai, D., Hillel, L. and Wiener, D., 2016. How to create a successful business plan: for
entrepreneurs, scientists, managers and students. World Scientific.
Kusumaningrum, I. and Hidayat, H., 2016. Learning Outcomes in Vocational Education: A
Business Plan Development by Production-Based Learning Model Approach.
International Journal of Environmental and Science Education. 11(18). pp.11917-
11930.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D. and Sansone, D., 2017. Man vs. machine in predicting successful entrepreneurs:
evidence from a business plan competition in Nigeria. The World Bank.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics. 141.
p.102369.
Rosati, U. and Conti, S., 2016. What is a smart city project? An urban model or a corporate
business plan?. Procedia-Social and Behavioral Sciences. 223. pp.968-973.
Watson, K., McGowan, P. and Cunningham, J. A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial learning.
International Journal of Entrepreneurial Behavior & Research.