BSBWRT401 Marketing Report: PAMS Analysis of Moortown Centre

This report presents a PAMS (Purpose, Audience, Message, Style) analysis conducted for Moortown Sports and Leisure Centre by Workplace Solutions agency. The report aims to convey research findings related to the leisure center's operations, communication, and marketing. It targets stakeholders and relevant personnel, using formal language to ensure clarity and coherence. The analysis includes surveys, observations, staff interviews, and stakeholder consultations. The document format utilizes charts, bullet points, and a flexible structure including an executive summary, recommendations, and appendices. Communication tools such as pen and paper are favored for their ease of use and reduced strain compared to digital methods like PowerPoint, although the latter is recognized for its professional formatting and ease of sharing. Ultimately, the report seeks to provide actionable insights for improving the business operations of Moortown Sports and Leisure Centre, and students can find similar solved assignments and past papers on Desklib.

Running Head: MARKETING 1
Marketing and Communication

2
I. Look at your PAMS analysis. What is the purpose of the writing task and how will
you achieve this?
According to PAMS analysis conducted at Workplace Solutions agency for the
Moortown Sports and Leisure Centre, it was analysed that, the main purpose of the plan
document was to properly convey all the research findings related with leisure centre. it also
aims to conduct the brainstorm for all the documents for doing the report, which is based over
the operational structure, communication, and marketing, suggestions for managing the
business undergoing at Moortown sport and leisure centre (Davis, 2004). For the Moortown
Sport and Leisure centre, my targeted audiences were all the stakeholders as well as a
relevant person of the sports centre. In PAMS analysis, the language which was used is
formal, as it will require to clear each and every information, because this report will impact
the business operation improvement in the coming time. The message through PAMS
analysis through documentation was too conveyed to the targeted audience.
It was ensured that information should be coherent and organized. The message
requires to be very clear in reading and should be understood by everyone, as it properly laid
out the purpose of PAMS and this message has to be delivered. There was no possibility that
the expected actions have to be taken. That’s why the task was designed as well as developed
for conveying the communication to Moortown Sport and Leisure centre readers as
effectively as possible, and accordingly, actions will be taken (Whetten, 2011). In PAMS
analysis, a survey was conducted at Moortown Sport and Leisure centre with clients and
community, observation, interviews with staff, and consultation, and key stakeholders, whose
main purpose was to brainstorming (Gebhardt, Genelle & Gebhardt, 2013). All that was
required was to write on sports topic, and alter on the same was used in the report like
company structure. Through the survey, all the information related to Moortown Sport and

3
Leisure centre was collected, and later on, it was evaluated, and on the basis of that feedback
is generated.
II. What is the most appropriate document format for this task and why is it
appropriate to the task?
In case of PAMS analysis, an appropriate document is applied for undertaking the
task based on Moortown Sport and Leisure centre work structure. The style of the document
was to form the report by applying the challenging grammar and it also requires to ease the
understanding about sports. In PAMS documentation, the chart is used for explaining the
organized structure (Brandon & Brandon, 2016). In the report format, bullet points are used
for explaining the topic, along with graph and times new roman style, with 14 font for
heading and 12 for the body of the content. The structure of the report is quite flexible, which
mainly cover few important points like, title page, acknowledgments, executive summary,
and table of content, introduction, body, conclusion, recommendations, and appendices
(Combs, 2005).
In case of short reports, few sections like introduction, conclusion, and appendices
can be omitted. Executive summary is the first section and it includes the overview of the
main subject content; explanation of the research methods; exploration of the findings by
using bullet points; listing the recommendations by the use of bullet points, and using
relevant language for the audiences and discussing the purpose of PAMS analysis through
documentation (Churchill, Ferguson & Godinho, 2012). In case of recommendations, it can
be summarized by applying the numbered subheadings and using the bullet points. Every
point starts with using the active verb, by using the capital letter and in end, a full stop is
used.

4
III. What means of communication or communication tools (pens, paper, PowerPoint,
Word) will you use and why?
In the past years, everyone uses a notebook and purchased it to fill with words. In a
notebook, there were many stories, as well as information about sports along with various
types of stuff. Whole pages were filled with words and people love to use a notebook. The
notebook was also used for the purpose of communication.
In the past years, there was only one option for writing and that was pen and paper, as
there was no computer at that time. But now many rivals are present in the market that gives
tough competition to pen and paper. It is analysed that still there are many people who use
pen and paper because they think it’s faster than other communication tools. They believe
that writing with the hand is much easier (Jana, Barnard & Willerton, 1999). If anyone
doesn’t know anything about typing, and in starting usually fingers pain while typing, then in
that case pen is better for writing, and even don’t give any stress to the writer. The one right
thumb rule is to start with writing short pieces, like short stories, information, important
notes, essay, etc. with the use of pen and paper and then later one, one can write longer pieces
like courses on the computer.
Still, there are many poets who use pen and paper, and even older generation make
use of it. Paper is not considered as a thing that can be ridiculed as the way of writing
something. If fingers get tired due to typing on a computer, then pen and paper is the best
option for writing. In the present time, computers are preceded through pen and paper, but a
large population is making use of it, I select pen and paper instead of PowerPoint in a word
for communication purpose. Though there are various benefits related to power point, as they
are faster and the one who is comfortable to type can make use of it (Jana, Barnard &
Willerton, 1999). The work done on PowerPoint look more professional, just because of its

5
formatting, and in pen and paper, one should make sure about the handwriting, which should
be legible as well as excellent. Through power point, it becomes easier to share the
documents with the help of the internet, which is not possible through pen and paper. Even
publishing of content is possible through creating it in PowerPoint. But as usual, there are
many disadvantages associated with it, like long hours spend on typing might impact the
health, because both fingers and eyes can get tired (Sherry, 2004). Those who are
comfortable in typing can easily avail its benefits (Jana, Barnard & Willerton, 1999).
Therefore, there are many strong points, who favour PowerPoint as a better communication
tool then pen and paper, but the question is which should be used more? Basically, there is no
right answer to it, because some feel comfortable in making PowerPoint, where else other
like to use pen and paper for communication.
One should make its own decision, in which form of communication tool they feel
more comfortable, and which one is better in some particular situation; which one is more
relevant for writing purpose? Through answering these questions, one can easily explore the
medium of writing. For the long content, PowerPoint is usually preferred by many people
(Communication Partners, 2003). In case of academic writing as well as a short piece of
writing, people prefer to use pen and paper, and few also make use of PowerPoint; it’s just an
opinion, and it might get differ from person to person. I believe that writing through pen is
more comfortable, instead of using PowerPoint, as the same makes me feel more to me when
I prepare notes through pen (Edwards, 2003). But in case of paper in school, students use
presentation and it looks good. In order to sum up, I prefer pen and paper for communication,
but for online purpose or for presentation, I prefer to use PowerPoint.

6
References
Brandon, L., & Brandon, K. (2016). Paragraphs and Essays: With Integrated Readings.
Cengage Learning
Churchill, R., Ferguson, P., & Godinho, S. (2012). Teaching, Google eBook: Making a
Difference. John Wiley & Sons
Combs, M. (2005). Readers and Writers in Primary Grades: A Balanced and Integrated
Approach. Pearson Merrill Prentice Hall
Communication Partners. (2003). “The Great Man Has Spoken. Now What Do I Do?”
Communication Insight. Vol. 1. Communication Partners.
Davis, M. (2004). Scientific Papers and Presentations: Navigating Scientific Communication
in Today’s World. Academic Press
Edwards, R. T. (2003). “The Cognitive Style of PowerPoint.” Graphics Press.
Gebhardt, R. C., Genelle, B., & Gebhardt, S. (2013). Academic Advancement in Composition
Studies: Scholarship, Publication, Promotion, Tenure. Routledge
Jana, A., Barnard, M., & Willerton, C. (1999). “The Point of PowerPoint in SophLit.”
Currents in Electronic Literacy. Spring. Retrieved from,
http://www.cwrl.utexas.edu/currents/spr99/powerpoint
Sherry, T. (2004). “How Computers Change the Way We Think.” The Chronicle Review.
Retrieved from, http://chronicle.com/weekly/v50/i21/21b02601.htm
Whetten, D. A. (2011). Developing Management Skills. Pearson Education