University Report: Business Development and Implementation of MooZic

This report provides a critical evaluation of MooZic, a company offering online music tutorial services. It examines the company's background, target customers, and value proposition, highlighting how MooZic aims to satisfy customer needs through flexible and affordable online music lessons. The report analyzes MooZic's direct and indirect competitors, such as Yousician and traditional music schools, and emphasizes the company's focus on offering flexibility in pricing and access. Furthermore, the report discusses the methods used for prototyping, focusing on the use of video and IT-based applications to minimize wastage and support lean manufacturing principles. The conclusion emphasizes the importance of economic flexibility and the value MooZic provides to its customers. The report also references relevant academic sources to support its analysis.

Running head: BUSINESS DEVELOPMENT AND IMPLEMENTATION
Business Development and Implementation
Name of the Students
Name of the University
Author Notes:

1BUSINESS DEVELOPMENT AND IMPLEMENTATION
Table of Contents
Background of MooZic..............................................................................................................2
Target Customers.......................................................................................................................2
Value and Customer needs.........................................................................................................3
Methods for prototyping............................................................................................................4
REFERENCES...........................................................................................................................5

2BUSINESS DEVELOPMENT AND IMPLEMENTATION
The development of a business model is crucial regardless of the nature of business or
the industry that a business is associated to (Evans et al., 2017). Hence, there needs to be
focus when it comes to the development of the business model. It not only helps in sustaining
the main motives of a business, but also helps in supporting the ideas with the help of which
the business can ensure that they are subject to favourable nature of returns while they
operate in the industry. The paper aims to critically evaluate the scope of operations and the
business idea of MooZic that has been recognized as a company offering music tutorial
services in the United States.
Background of MooZic
MooZic is a company that offers services that help in satiating the needs of the
consumer community by offering music tutorial services. The nature of the services is such
that they are inexpensive in nature and caters to the needs of the sociality in accordance with
the demands for music as a service. The company offers its services over the internet-based
applications available in Apple Store and the google Play store. There are various services
that offered by the company and they include tutorials of instruments such as Guitars, Bass,
Ukulele, Piano, Violin and Flute. Thus, the services can be deemed to be appealing for a
diverse group of musical customers.
Target Customers
The customers that the company is targeting are aligned to the needs for music as a
service. It can be said that the customers that the company is targeting, have an affinity
towards learning a musical instrument. Hence, it can be said that the latter can get the tutorial
related solutions from MooZic at rates that are cheaper that what the competitor charges. The
direct competitor of the MooZic is Yousician. Furthermore, there are indirect competitors in
the forms of music schools and tutorial homes. The customers who are being targeted can use

3BUSINESS DEVELOPMENT AND IMPLEMENTATION
smartphones and other forms of technology effectively and thus, it they are the individuals
who are deemed to be potential customers who are likely to be converted to actual customers
of the company.
Value and Customer needs
Regardless of the nature of a business, it can be said that the needs are the factors on
which the services should be developed (Costanza et al., 2017). It not only helps in gaining a
favourable nature of advantage in terms of offering customers with the best possible solutions
that helps in satiating the needs associated with actual needs of the customers. It can be said
that a product or service developed by a company should provide the customers some form of
utility or other. MooZic offers services that are aligned to the needs of the consumers who
need to learn musical instruments such as a guitar, bass, ukulele, Violin, Flute and piano.
Hence, the need to which the company offers its services has been effectively identified.
Now, the value that is offered to the customers must be defined. The services offered
by the company offers value to the customers in the form of flexibility of access of the
services and the prices that are associated to the products. While the services offered by
indirect competitors such as music school and tutorials are high, the fee charged by the
closest competitor in the form of Yousician is also high for the mass market (Yousician.com,
2020). Furthermore, in Yousician members have to pay annually with no option to pay on a
monthly basis. However, the service fee of MooZic has no strings attached and members can
discontinue the membership if they do not like the services. This means that the customers
can pay for one course at a time and even pay only a monthly or quarterly basis. This,
justifies the value provided by the company in the form of flexibility through digital access
from anywhere and flexibility by offering the services at various flexible pricing options. The
economic aspect of value creation has been focused by the company.

4BUSINESS DEVELOPMENT AND IMPLEMENTATION
Methods for prototyping
Prototyping refers to testing the viability of products or services through tests and trial
runs (Devadiga, 2017). The services are Video and IT based which can be rendered through
smartphone and computer applications. Hence, the nature of the services offered by the
products ensure that wastage is minimal which in turn bolsters the concept of lean
manufacturing.
On a concluding note, it can be said that that the viability of MooZic as a brand
depends on the value that they provide to the customers in the economic flexibility.

5BUSINESS DEVELOPMENT AND IMPLEMENTATION
REFERENCES
Costanza, R., De Groot, R., Braat, L., Kubiszewski, I., Fioramonti, L., Sutton, P., ... &
Grasso, M. (2017). Twenty years of ecosystem services: how far have we come and
how far do we still need to go?. Ecosystem services, 28, 1-16.
Devadiga, N. M. (2017, October). Tailoring architecture centric design method with rapid
prototyping. In 2017 2nd International Conference on Communication and
Electronics Systems (ICCES) (pp. 924-930). IEEE.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow,
C. Y. (2017). Business model innovation for sustainability: Towards a unified
perspective for creation of sustainable business models. Business Strategy and the
Environment, 26(5), 597-608.
Yousician.com. (2020). Yousician – Special Offer! | Yousician. Retrieved 27 January 2020,
from https://yousician.com/lp/gskw1?
gclid=CjwKCAiAjrXxBRAPEiwAiM3DQgXURym81lzrlpUuz9Sp6BGe0opPS6ng5
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