Morgan Motors: Operations, Networks, and Partnership Strategies
VerifiedAdded on 2023/01/07
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Presentation
AI Summary
This presentation offers a comprehensive analysis of Morgan Motors, examining its business environment, challenges, and strategic proposals. It delves into the issues faced by the company, such as the need for technological innovation, particularly in electric vehicles, and the competitive pressures from larger players in the automotive industry. The presentation outlines strategic proposals focused on operations, networks, and partnerships, emphasizing the importance of operational efficiency through technology investment, expanded marketing and networking, and strategic partnerships. It further explores the impact of these proposals using the RACE digital marketing framework (Reach, Act, Convert, Engage) and provides recommendations for operational changes, including eco-friendly engines and strategic partnerships. The conclusion underscores the importance of innovation, technology, and digital platforms for Morgan Motors' success in a competitive industry.
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