Impact of IT on Morgan Stanley's Operations and Business Growth

This report examines the impact of information technology on Morgan Stanley, a leading financial institution. It discusses how IT enhances business operations through customer database control, transparency, monitoring, and efficient store management. The report also identifies ethical and social issues such as harassment, discrimination, compliance, governance, and data security that the company faces. Furthermore, it differentiates between networking technologies like WLAN, PAN, and SAN, highlighting their roles in the organization. The impact of artificial intelligence (AI) in improving customer experiences and generating revenue is also explored. The analysis includes potential benefits and drawbacks of investing in IT, concluding that strategic IT implementation is crucial for Morgan Stanley's continued success. Desklib provides a platform for students to access this and other solved assignments.

Introduction to
information technology

Table of Contents
Abstract............................................................................................................................................4
INTRODUCTION ..........................................................................................................................5
TASK ..............................................................................................................................................6
LITERATURE REVIEW................................................................................................................6
Discuss the impact of IT in helping businesses to enhance their operations..............................6
Find ethical and social issues that pertain to running businesses................................................7
Identify and differentiate between different types of networking technologies..........................8
Discuss the impact of Artificial Intelligence (AI) in enhancing their businesses.......................9
ANALYSIS AND DISCUSSION.................................................................................................11
Potential benefits and drawbacks of chosen company investing in Information Technology. 11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

Abstract
Technology plays significant role in the human lives as it make things easier and smooth. The
industrialization and modernisation of industries, the demand of innovative and creativity is
highly demanding among the business organisation. Morgan Stanley is a leading baking
institution that provides banking service to their clients. It is world leading financial institutions
that raise, manage and distribute the capital to promote innovation and investment of multiple
organisation. They are involves in various business activities that required effective management
of database to store the relevant information of their clients and possible through Customer
database management etc. IT tools plays crucial role in bringing transparency and monitors all
the activities that take place through use of information technology. The success of such
organisation is possible through their effective management system and use of IT tools that ease
their operational activities of an organisation. There are various social and ethical issue that are
faced by an organisation in relation to harassment and discrimination that are affecting the client
security and privacy. The use of computer networking such as PAN, WLAN and SAN are
constantly growing and performing IT functioning of an organisation. Therefore, there are
multiple benefits and misuse of social media and investment in Information technology can give
better result to an organisation.

INTRODUCTION
In this modern era, the development of technology plays crucial role in increasing the
efficiency and speed of information. It ease the mode of doing work and business. The demand
of technology and innovative ideas are primary source of success of an organisation. It reduce
the manual work and store the vital information in a single database through IT tools (Al-
Henzab, Tarhini and Obeidat, 2018). This project involves Morgan Stanley which is a financial
institution and continuously assisting their clients by providing them financial services through
digital technology. This technology helps them to access all the information in relation to
investment and financial portfolio. This project will analyse all the aspects of information
technology and certain challenges that are faced by the organisation in relation to misuse of such
information. Further, it will cover the social platforms and their benefits and impact of artificial
intelligence and their impact on business. Also, detailed analysis and discussion will be made to
identify the potential benefits and drawback of Morgan Stanley investing in IT.

TASK
LITERATURE REVIEW
Discuss the impact of IT in helping businesses to enhance their operations.
The increase in commercialization and modernization in the global market, Information
Technology plays pivotal role in measuring success of an organisation. These technology are
important for the financial institution like Morgan Stanley in order to provide fastest financial
services to their clients. It ease the operation of banking institution which required storage and
management of information related to client services. The main reason for the success of such
institution is fastest and quick analysation of market demand and economic exchange that take
place frequently in the country and can be possible through IT tools. It gives quick and accurate
result of information to an organisation (Aydalot and Keeble, 2018). Morgan Stanley has
established their official platform to give quick investment solution to other businesses and
assist them through different platforms. The diverse range of funds and financial assistance is
give with the help of these platforms which allows them to strive competitive gaol in the
financial market. Their success is possible through advanced use of technology and application
that approached the investors and maximise positive impact on the clients.
The impact of IT on the Morgan Stanley are defined below:
 Customer database control: The use of application through Information Technology
manage the client database control. It records , stores, manage the customer information
through range of software and cloud computing application to retain and enhance their
customer base. These information helps the Morgan Stanley to understand their issues
and needs in order to assist them as and when required. It gives prior importance to
customer's need and provide them cost effective solution for marketing of their
organisation.
 Facilitate transparency and monitoring: The use of data and technology helps the
client in finding the better investment idea and gives positive impact on diversity of their
business. It influence the clients to make safer investment and effective decision to raise
funds These tools promotes the transparency and accountability in the investment
industry and helps in dealing against the other competitors. The company provides
financial supervision ad extensive regulation to secure the right of the investors and

clients so, that their private information remain to be protected. It provides fastest and
diligent response to the informant and works intelligently.
 Store Management: Information technology are the systematic tool that are designed to
perform various function in order to store, manage , collect and utilize those information
for providing them fast and quick services. The online application is designed by the
Morgan Stanley organisation to raise capital and deliver better result to their clients. They
are mainly focused on securing the privacy of information of the clients and give them
better investment solution with the help of these IT tools.
Find ethical and social issues that pertain to running businesses.
One of the main challenges comes before the organisation is to meditate the ethical and social
issues so that positive relation among the employees is maintainable. Ethical issue includes
clashes, conflicts, misunderstanding , confusion and state of affairs that may directly and
indirectly impact the overall performance of an organisation. First of all, an organisation is
legally comply with some statutory requirements that are binding upon them in order to protect
the right of the members (Camagni, 2018). All employees are subject to equal protection at
workplace so that any kind of discrimination can be prevent to secure their rights. A financial
company, Morgan Stanley gives paramount importance to their work culture and provide safe
working culture where these employees can contribute maximum efforts towards the
achievement of organisational goal.
There are some ethical and social issues which may affect the overall functioning of an
organisation are discussed below in detail:
 Harassment and discrimination: It is one of essential ethical issues that may negatively
affect the morale and confidence of its employees. It may reduce the productivity and
profitability of an organisation due to dissatisfied employees at workplace. The
administrative department of an organisation is responsible for supervising and
monitoring the activities and conduct of their employees at workplace. The harassment
and discrimination at workplace on the basis of caste, sex, origin and sexual orientation
etc. may reduce their efforts toward the organisational goal. If such kind of issue can
arise in the Morgan Stanley due to world's leading organisation and diversity of
employees in such industry (Chae, Koh and Park, 2018). The difference in their culture,

views and perception may create conflict among them due to which their performance
may get affected. Therefore, it is crucial for the organisation to consider such issues as a
primary issues and create proper guidelines to manage all the activities and conduct
among the employees.
 Compliance and Governance Issues: The legal and statutory compliance are binding
upon the organisation to overcome the social and ethical issues of an organisation. It
aims to regulate the activities of the organisation in an appropriate and systematic
manner. The Morgan Stanley organisation is a leading financial institution that gives the
better investment services to their clients and contribute their decision making process
(Doherty and Tajuddin, 2018). They are regulated by the set of policies and plans that
are crucial for the investment agency to attract the investors and other stakeholders with
their statutory compliance to bring accountability and transparency in their working
system.
 Security of employees and customers records or privacy: This is considered as the
important part of an organisation where the crucial information of the employees and
clients are subjected to reasonable care and protection from any kind of violation. The
set of information of the clients are stored and managed by the organisation so it is their
ethical and moral duty to secure their privacy and interest involved with such
information. The Banking institution Morgan Stanley maintain the volume of records of
their clients and manage their information with due care in order to build brand value and
goodwill in the market.
Identify and differentiate between different types of networking technologies.
Network technology is used to exchange data and information for different purposes. It
requires huge cost of installation and hardware management to store and manage the file. It is
used to handle the data system and digital resources that are important for computer networking.
It required effective infrastructure to manage the software and data resources of such
information. These information are utilizes by the small scale and large scale companies for
business purposes. The classification of each network is divided according to their size and need
(Haamann and Basten, 2018). The use of networking includes sharing of information through
email and communicating with other through video, messaging and other operating system helps
in accessing such information from one sources to another.

There are some network topologies that are used by the Morgan Stanley are discussed below:
 Wireless Local Area Network (WLAN): This is a type of computer network that is
considered as the local area network but generally used for wireless networking such as
Wi-Fi. Instead of using wire communication cable, it promotes communication through
wireless network. It is cheaper and popular among the various organisations. In context to
Morgan Stanley, it is a leading financial institutions, that is based on multiple networking
of information that are vital for the staff and the management. In context to Morgan
Stanley, there offers them better connectivity staffs who perform their job role more
appropriately. The WLAN network provides wireless connectivity to share the crucial
information of an organisation.
 Personal Area Network (PAN): it is most common form of computer network that is
limited to certain person and geographical areas. The range of connectivity of such
network is less, generally of 10 metres from the person to the device using such
information (Keeble, 2018). It is used for personal workplace and not much useful for the
leading organisation like Morgan Stanley. It includes USB, tablet and printer etc.
 Storage Area Network (SAN): it provides high speed connectivity to the group of
storage devices. It offers storage resources to many servers of the organisation. The
Morgan Stanley financial institution use excessive velocity network to assist their client
in relation to financial investment and raising funds. They provide all the information in
systematic manner so that their trust and faith over such organisation remains secured.
Discuss the impact of Artificial Intelligence (AI) in enhancing their businesses.
The use of Artificial Intelligence technology is increasing due to emergence of several benefits
with it. It reduces the manual work and increase the efficiency and overall performance of an
organisation. The wide range of advanced technologies and machine learning improves the
customer experiences and generate revenue. It saves time, money and effort of the management
and ensure continuos growth of an organisation. Morgan Stanley has established their official
platform to give quick investment solution to other businesses and assist them through different
platforms (Kotsias, Ahmad and Scheepers, 2022). The diverse range of funds and financial
assistance is give with the help of these platforms which allows them to strive competitive gaol
in the financial market. Their success could be possible through advanced use of technology and

application that approached the investors and maximise positive impact on the clients. Artificial
intelligence improves customer interaction and promote digital technology. It has greater impact
on the business world as it is a type of computer software that are based on advanced technology
and process large volume of data quickly. It is used in various business activities and brings
creativity in their working style. It is a source of service providing to many organisation and
avoid all kinds of error that may commit by human beings. It brings creativity and uniqueness
in work and increase the productivity of an organisation. The affect of AI on business is limitless
and gives job satisfaction to the employees as it gives quality output and required less efforts of
them. The demand of Artificial Intelligence is continuously increasing due to which it slowly
replacing humans for the workplace. The use of robotics at workplace reduces the labour cost of
the organisation and gives better outcomes to them.
The positive impact of AI on business organisation are mentioned below:
 Smarter tech to inform decision making- Companies are required to invest in software
which analyse and interpret the data and personalised for business purposes. These
technological advancement is relevant for the banking organisation like Morgan Stanley
as improves decision making process of industries and establish brand value in the
market. The current demand of customer is based on the creativity and innovation that
can be possible through AI.
 A streamlined supply chain- The supply chain is one of the core area of Artificial
Intelligence as enhance the accuracy and transparency of the manual activities. Invention
of new technologies and upgraded software smoothen the supply chain and coordinate the
business task among the members (Love and Matthews, 2019). The deep learning of
technologies can be possible through highly skilled workforce who are expertise in
machine learning and can ensure their need in coming future.
 Customer Relation- Artificial intelligence supports relation with the customers and give
them adequate services to promote products and brand value in the market. Customer
relation is an integral part of an organisation that are required to address their need and
demand in the market. The Banking institution named Morgan Stanley gives quick
solution to their customers and recommend them similar solution to develop trust and
faith.

 Improved Cyber Security- One of the crucial functioning of Artificial Intelligence is to
track and reduce the cyber crimes committed against the individual and organisation. The
different software scrutinize the activities of the hackers who tries to commit cyber
attacks through use of technology. It is important for an organisation to protect consumer
data and other related information that may affect their privacy. AI inspire and build trust
of the customers on the organisation by reducing the risk of attack over their data.
ANALYSIS AND DISCUSSION
Potential benefits and drawbacks of chosen company investing in Information Technology
Due to advancement of technology and innovation, businesses are transforming very rapidly
which required systematic infrastructure to smoothen the transformation of information from one
ends to another. The technological advancement and upgraded software and hardware system
requires huge cost to install and improve communication for better performance of these IT
tools. Investment in IT can give best desired outcomes to the company and helps to gain
competitive advantage in the market. The information management is required to maintain and
preserve those vital information that are crucial for customers and safeguard them from
unauthorised access of such data. It is an integral part of today's business and helps the customer
in providing better services (Luo, Meng and Cai, 2018). It reduces the cost and increase their
efficiency that are vital for achieving the higher profit at lower labour cost. Information
technology considered as most reliable and faster service solution mechanism that create better
understanding among the people. It requires effective decision that are important to choose best
technological investment that will gives desired output to meet the current need and demand of
the potential consumers and helps in tracking the associated risk and current trends that are
prevailing in existing global market. It also helpful for employees and the management of an
organisation as it makes job easier and reduces their stress and workload.
However, the advantages of investment in IT are discussed below:
 Creates a More Efficient Business Model: Technology helps in crating best suitable
business model that promotes better services to their clients and gives prior importance to
their needs. The use of technology brings transparency and increase efficiency of its
employees that are important for the success of an organisation.

 Helps in dealing with competitive market: Technology modernised the business
function and complete the job task more faster and accurate. Further, it reduces the
mistakes and unnecessary expenditure that are incurred in providing training to newly
hired employees.
 Improves Productivity and Efficiency: The productivity and efficiency in a business
performance is considered as the key to success of an organisation. Instead of
performing work manually, it automatic processes or complete the task in a small span of
time (Shamsi and Alam, 2018). Technology automatically performs specific task and
helps in developing new ideas for company.
 Increases Profits: Technology is considered as the current need of every organisation in
order to secure good position in the global market as it enhances the efficiency of an
organisation and increase their earning capacity. It has greater contribution on the growth
of an organisation as it gives them long terms benefit and success.
 Safety of data: One of the major benefit of information and technology is [protection of
information and database that are important to maintain privacy and secrecy of their
clients. The IT professionals plays significant role in safeguarding and supervising the
information that are necessary for the operation of a business. The World leading
financial institution, Morgan Stanley hired higher professionals who are expertise in
regulating and monitoring the activities that take place at their official application and
provide uninterrupted services to them.
 Less Wastage of Resources: Technology helps in reducing the wastage of resources and
minimise the chances of mistakes and errors. It saves time and money and reduce the
efforts of the employees that is one of the best part of an organisation which leads to
employees retention at workplace.
 Easy Innovation: Innovation and creative ideas are the demand of the current market
situation that attracts consumers towards the brands and add value in the organisation. It
gives long term success and develop ideas among the employees and management to use
such creative ideas in sustaining growth of an organisation.
Here, are some disadvantages of Information technology in business that are discussed below:
 Increase in regulation: Information technology plays crucial role in the modern world
where technology and innovation is a main source of attracting consumers towards their

products and brand. It involves various interest of the employees and other stakeholders
so, it is important for law making authority to frame certain legislation and to secure
those rights. It is an obligation over the organisation that they should take reasonable care
to protect the data of the clients which they used for providing services and performing
various business activities. However, the regulation are very strict and heavily imposed o
the organisation to protect the sensitivity information of their clients.
 Security Risk: Due to advancement of technology, the demand of cloud based system
has been increased due to which most of the information are accessed through various
devices and has become mobilised (Martynov, Shavaleeva and Zaytseva, 2019). It leads
to increase in illegal activity that take place through cyber space such as hacking, stealing
of company's vital information etc. It is directly affecting the privacy of the client and
third party.
 Timely needed to deploy new technologies: It is quite difficult for employees to use a
new tool especially when it involves unique features and deals with complex machinery
functions. Therefore, huge cost is involved in providing training to the employees to
become user friendly with those IT tools.
 Cost : Investment in technology requires huge cost in establishing better infrastructure
and fees for its instalment. It is complex and involves hefty price for making its
investment.
CONCLUSION
From this above report, it has been concluded that technology are very crucial for
businesses to survive in the competitive market for a long run, an organisation who have paucity
of IT resources and improper infrastructure are facing continuos loss and unable to build brand
recognition in the market. The investment in Information technology gives better result to an
organisation but it requires huge cost and installation fees. It also demand highly skilled and
knowledgable professionals who maintains proper record, data and manage them for providing
customer services. The privacy of information of the customers are the paramount objective of
every organisation from the cyber criminals who manipulate and misuse the store data of clients
to cause them monetary loss and damage. However, economy is continuously moving towards
the artificial intelligence that are capable of performing the task diligently and accurate. It has

capability to maintain secrecy and privacy of information of the clients. It reduces the labour cost
and increase the operation and functioning of an organisation.

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