Developing Marketing Strategies for Thomas Cook's Morocco Tour

This assignment analyzes the marketing strategies Thomas Cook can employ to promote its Morocco tour package. The solution details various promotional activities including personal selling, public relations, advertising, direct marketing, and sales promotion. Personal selling involves forming teams to promote the tour door-to-door, while public relations utilizes social media platforms to showcase the tour. Advertising involves creating attractive banners and targeting specific channels like the Travel Channel and Sky Sports. Direct marketing includes emailing and calling potential customers. Sales promotion strategies include offering special coupons, contests, and early bird discounts to attract customers and increase bookings. The assignment emphasizes the importance of identifying the target audience and tailoring key messages accordingly.

Developing strategies is very
important as it will help the firm
can convey their offer or schemes
effectively to their customers. In
respect to do that the firm should
be able identify all sources which
would help the organization to
convey their related information
to their customers. Promotional
activities is done by marketers
and they have different choice.
Following are the steps which can
be followed by Thomas Cook in
order to promote their summer
tour to Morocco.
Personal selling: In this, group of five people would be developed and in each team there
would be five members. These people would be provided with training so that they could
convince other people to buy the package. These five groups would be sent to different
areas at UK. They would go door to door and provide people information regarding the
tour to Morocco. This is one of the best way to attract customers. The main advantage is
that they would be able to clarify all the doubts regarding the tour package. This way
they would be able to cover all the areas in UK.

Public relation: Facebook, Twitter and various other famous through which they would be
able to attract customers in large numbers. In this Thomas Cook would upload video in
which they would should all the places which they would include in the tour pack. This
way they would be able to promote their tour pack top Morocco effectively.
Advertisement: Thomas Cook would develop attractive banner in which name of the
package would be written and all the important details would be included in promoting
their tour to Morocco. Thomas Cook should have a clear idea of their target audience.
After determining their target audience, accordingly they should develop key messages
through which they can provide information to their target audience. They should
develop attractive advertisement which would develop curiosity among customers. The

advertisement would be shown Travel channel, E4, Sky 1, Sports channels like Sky
sports 1, etc. There are few of famous channels with the help of which people would get
to know about the tour to Morocco.
Direct marketing: Mail id's would be collected for different collages of students. They
would be mailed regarding the tour to Morocco and all the additional details would also
be provided to customers. In addition to this, they would also collect mobile numbers and
they would be called and conveyed regarding the tour package. This way they would be
able to promote their tour package to Morocco.
Sales promotion: As it was discussed above, this they of promotion are helpful when new
products are developed. In accordance with the case, trip to Morocco would be provide
to customers with special offers like providing them with special coupons for free food
services if they apply early. They would provide this package for free to those people who
would win any kind of contest. Fifty customers who would apply for this package first
would have to pay only 75% of total cost. In this context, they would develop attractive
banners and would be placed on various airports of different countries. This would be
helpful in attracting customers.