Analysis of Organizational Behaviour: Morrison's Case Study Report

This report provides an analysis of Morrison's organizational behaviour, focusing on key aspects such as primary research, motivation techniques, employee challenges, and the impact of organizational culture. The study examines how Morrison, a multinational supermarket, implements and manages its organizational structure and employee relations. It explores various concepts including leadership, employee motivation, and communication methods, and their impact on the company's performance. The report also addresses challenges faced by employees and the strategies used to overcome them. Furthermore, the report highlights the importance of the organizational culture and how it contributes to the company's success and growth. The conclusion summarizes the key findings and reinforces the importance of effective organizational behaviour practices.

ORGANISATIONAL
BEHAVIOUR
MORRISON

TABLE OF CONTENT
 Introduction
 Primary research
 Conclusion
 References

INTRODUCTION
 The behaviour in organization is a study of human and its behaviour in the
particular industry.
 The motivation refers to activities to initiate and guide the people so that they get
oriented towards the common goal. Morrison is a multinational supermarket
having headquarter in Bradford, England, the company is having about 10
percentage of market share.

PRIMARY RESEARCH
Concept of Organizational Behavior

CONTRIBUTION IN GROWTH AND
SUCCESS

METHODS OF IMPROVING
COMMUNICATION

MOTIVATION TECHNIQUES

EMPLOYEE CHALLENGES

OVERCOMING CHALLENGES

EMPLOYEE REWARD

CULTURAL CONTRIBUTION

CONCLUSION
This report concludes that the organizational behaviours is the way of performing
the activities that Morrison is conducting.
The organizational culture of Morrison is well-developed as all the employee's
know their power to perform the duties and the power is also distributed as per
the role of the employees.

REFERENCES
 Wood, J. and et. al., 2019. Organisational behaviour: Core concepts and applications.
John Wiley & Sons Australia, Ltd..
 Stankevičiūtė, Ž. and Savanevičienė, A., 2021. Linkage between Leaders’ Behaviour in
Performance Management, Organisational Justice and Work Engagement in Public
Sector. Economies, 9(1), p.15.
 Yoon, S., 2020. Organizational Culture, Organizational Structure and Emotional Labor
of Dental Workers Impact of Convergence on Job Satisfaction. Journal of Convergence
for Information Technology, 10(1), pp.187-194.