Strategies for Employee Motivation and Retention at Morrison Ltd

This report investigates employee motivation and retention strategies within Morrison, focusing on the role of HR in maintaining employee engagement and addressing factors that lead to dissatisfaction. The study aims to understand employee retention and motivation concepts, identify causes of dissatisfaction, assess challenges faced by HR, and recommend ways to minimize these challenges. Using Mendelow's stakeholder matrix, key stakeholders such as directors, shareholders, employees, and competitors are identified. The research employs both primary and secondary data collection methods, with a questionnaire administered to 20 Morrison employees to gather firsthand data. Findings reveal that the majority of employees are familiar with the concept of employee motivation and have been working with Morrison for a significant period. The report also identifies the motivation strategies used by Morrison for employee retention. The research provides a detailed action plan with a Gantt chart outlining project initiation, planning, implementation, monitoring, and closure phases. The report concludes by emphasizing the importance of employee motivation for job satisfaction, productivity, and overall business success.

Using information HR UIN

Contents
Discussion of the issue.................................................................................................................4
Research aim and objectives........................................................................................................4
PLANNING.....................................................................................................................................4
Stakeholders.................................................................................................................................4
Proposed methodology................................................................................................................6
Action plan-.................................................................................................................................7
Research activity and findings.....................................................................................................9
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

Discussion of the issue
In the current era, HR faces numerous issues and this in turn affect the overall
performance of a company which includes employee retention, workplace diversity, training and
compliance etc. In the present stud, scholar only focus upon the employee retention because
there are many ways that lead to affect the employee motivation (Singh, 2019). At this, HR plays
an important role in order to make their employee motivated towards a company and assist to
accomplish the defined aim as well. Further, it can be stated that the there are many factors that
affect the satisfaction level of respondents and this in turn causes negative impact over the
performance of the company. Thus, the present report will highlight different ways through
which HR can retain the employees and make them able to sustain the relations for further level.
Research aim and objectives
The aim of the study is to investigate different employee retention factors that affect the
employee motivation level within Morrison.
Objectives:
 To understand the concept of employee retention and employee motivation
 To identify the causes that lead to dissatisfaction in the employee motivation level.
 To assess the challenges faced by HR while retaining the employees within Morrison.
 To recommend the best ways through which the challenges can be minimized and
employees will be retained.
PLANNING
Stakeholders
As per the defined aim and objectives, it has been identified that there some key
stakeholders who are highly affected from the issue and there is a need to overcome the same in
order to generate a better outcome (Nguyen and Mohamed, 2018). By using Mendelow
stakeholder matrix, it has been identified the list of stakeholder who affected from the project is
as mentioned below:

Power
Manage closely Keep satisfied
 Directors  Shareholders
Keep informed Monitor
 Employees
 suppliers
 Customers
 Competitor
Interested
 High power, highly interested respondents (Manage closely): Such type of stakeholders
are fully engaged with these respondents and also make them great effort in order to
satisfy. In the context of chosen topic, director of Morrison are fall under this category
because they have the highest power and by consulting with the HR team, make efforts in
order to minimize the issue of employee retention (Zarghami and Dumrak, 2020). This
assist to create better outcome and provide ways to solve the same by focusing the issue.
 High power, less interested respondents (Keep Satisfied): In this type, stakeholder who
fall in this category put enough efforts in order to keep the stakeholder satisfied.
Shareholder of Morrison are fall under this category that consult with the other
stakeholder in order to improve the business performance and meet the defined aim.
 Low power, highly interested respondents (Keep Informed): The respondents who fall
under this category need to ensure that there is no major issue arise in the company and
as a result, the audience can provide a ways to solve the same (Abdollahi, Hosseini and
Alimohammadzadeh, 2019). That is why, employees of Morrison are fall in this because
the issue is related to them, also HR of the company need to manage the same which help
to reduce the chances of increasing employee retention. Apart from this, it can be stated
that employees also provide suggestions to the HR that reflect their involvement within a
business in order to improve the business performance.
 Low power, less interested respondents (Monitor): Such type of stakeholder only keep
an eye to the movement of other company in order to generate a better outcome. In this,
competitors plays an important role because they changes their strategy by analyzing
other company’s performance in order to stay ahead in the competition (Druschke and

et.al., 2020). That is why, the involvement of these stakeholders lead to cause positive
impact over the results.
Proposed methodology
There are two ways through which the information can be collected for the present study
that provide effective outcome and this in turn generated a better outcome. The critically analysis
of the two methods i.e. primary and secondary is as mentioned below:
Secondary
sources
Information
needed
Research
source
Justification
for the
source
Advantages
of the source
Disadvantages
of the source
In this type
of source, the
information
can be
extracted by
secondary
sources
which
determine the
trend of the
issue so that
effective
outcome can
be generated
accordingly.
The source
used for the
study in the
secondary
source is
book, article
and official
website for
the company.
In the present
research, the
chosen
website is
accurate
because all
the sources
will be
collected
which were
published
after 2018.
That is why,
it can be
stated that
with the help
of such
sources,
scholar can
generate a
better
outcome.
The
secondary
data
collection is
economical
in nature and
that is why, it
can be
extract from
anywhere.
There is no
time and
extra efforts
required in
order to
generate the
results
(Rosinger
and Ice,
2019).
Scholar is
able to make
out the gaps
within an
information
so that
effective
outcome can
be generated.
The biggest
disadvantage
of using this
method is such
that this is not
answer the
researcher’s
specific
question
because it do
not contain
specific
information.
There is no
control over
the results
because of not
using dataset.
The reliability
of the results is
not accurate.
Primary
sources
Information
needed
Research
source
Justification
for the
source
Advantages
of the source
Disadvantages
of the source

In this type
of data
collection
method,
scholar is
able to
perform the
reliable
results so that
effective
results can be
generated in
an effective
manner
(Goel, 2022).
It provide
reliable
information
to the
company in
order to
evaluate the
view of
respondents.
The research
source can be
interview,
questionnaire
that provide
authentic
results in
order to
generate a
better
outcome.
The chosen
sources for
conducting
the research
is appropriate
because it
helps to
improve the
results. Also,
it can be
stated that
opting
primary
research over
secondary is
beneficial for
the company
because it
provide real
life issues
and suggest
ways to
manage the
same.
Primary
research
resolve the
specific
issues and
provide
better
accuracy as
well.
Also,
primary
sources helps
for provide
raw
information
and first-
hand
evidence
which are
depended on
statistical
data,
interview
transcript and
work of art.
Some primary
sources are
related to eye
witness
accounts that
may be too
close to
subject, lack on
critical
distance,
interview and
survey.
Primary
sources can be
difficult to find
and takes more
time.
Action plan-
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled
Project for employee
motivation of Morrison 102 days Mon 4/25/22 Tue 9/13/22
Auto
Scheduled Project initiation 22 days Mon 4/25/22 Tue 5/24/22
Auto
Scheduled Aim and objectives 7 days Mon 4/25/22 Tue 5/3/22
Auto
Scheduled Recruiting project team 5 days Wed 5/4/22 Tue 5/10/22 3
Auto Budget 10 days Wed 5/11/22 Tue 5/24/22 3,4

Scheduled
Auto
Scheduled Project planning 35 days Wed 5/25/22 Tue 7/12/22
Auto
Scheduled Market research 10 days Wed 5/25/22 Tue 6/7/22 5
Auto
Scheduled expert advice 20 days Wed 6/8/22 Tue 7/5/22 7
Auto
Scheduled Build the timeline 5 days Wed 7/6/22 Tue 7/12/22 8
Auto
Scheduled Financial resources 5 days Wed 7/6/22 Tue 7/12/22 7,8
Auto
Scheduled Implementation 27 days Wed 7/13/22 Thu 8/18/22
Auto
Scheduled Alternative of application 5 days Wed 7/13/22 Tue 7/19/22 9
Auto
Scheduled Roles and responsibility 15 days Wed 7/13/22 Tue 8/2/22 10
Auto
Scheduled Hiring motivator 12 days Wed 8/3/22 Thu 8/18/22 12,13
Auto
Scheduled Monitoring 12 days Fri 8/19/22 Mon 9/5/22
Auto
Scheduled Risk implementation 8 days Fri 8/19/22 Tue 8/30/22 14
Auto
Scheduled Backup plan 12 days Fri 8/19/22 Mon 9/5/22 14
Auto
Scheduled Closure 10 days Wed 8/31/22 Tue 9/13/22
Auto
Scheduled Feedback 5 days Wed 8/31/22 Tue 9/6/22 16
Auto
Scheduled Testing 2 days Tue 9/6/22 Wed 9/7/22 17

Auto
Scheduled Success of program 4 days Thu 9/8/22 Tue 9/13/22 19,20
Research activity and findings
Research activity summary
Present research is based on find about employee motivations and employee retention
strategies used by Morrison. Also, employee motivation is referring to the level of commitment,
energy and creativity for company’s workers that help for bringing jobs. For any employee
motivation is important in order to work more on how driven and happy an employee in their
role. When the employee motivated it help to do good job and work hard which is very important
for attracting employees, retaining employees and all the general level of productivity in business
(Vetráková, Šimočkov and Malachovský, 2020). Also, study was based on by selecting 20
employees of Morrison who have knowledge of how company deal with motivation strategies.
On the basis of primary sources research will done in order to get raw data and directly from
employees. This method was relevant for the research in order to get first hand data that is

authentic. In primary research questionnaire will be conducted in order to find relevant
information about employee motivation in Morrison. In this employees have been selected for
gathering the view of selected respondents. On the basis of secondary sources report will
collected the information from books and online source. Moreover, key finding did by presented
separate and appropriate for stakeholder in order to used data analyzing that supported with
graphs and charts.
Research finding
Theme 1: Majority of respondents familiar with employee motivation concept
Are you familiar with employee motivation concept? Respondents %
Yes 15 75%
No 5 25%
Total 20 100%
Interpretation: From the above graph it has been anlsyed that there are majority of employees
are aware of motivation concept. There are 75% of employees of morrison are aware of
motivation concept that shows how they driven their knowledge in order to more focus on

strategies used by comapn company. On the other hand, 25 % employees are not known with
employee motivation concept. According to (Rodríguez-Sánchez and Gallego-Losada, 2020) it
has been analysed that motivation helps to build their knowledge by understing that kind of
concept. Also motivation is one of the important factor that help to boosts the morale of
employee as well as it help to provides then positivity to improve working environment.
Morrison.
Theme 2: Majority of employees are working with Morrisons.
How long you are working with Morrison? Respondents %
2 - 3 years 3 15%
3 - 4 years 10 50%
5 - 7 years 6 30%
Above 7 years 1 5%
Total 20 100%
Interpretation: From the above pie chart it has been analysed that majority of employees are
experienced with the company in which there are 15% of employees have experience of 2 to 3
years, in addition to this 50% of employees have the experience of 3 to 4 years that shows they
know about what kind of motivation stratergies used by company for employee retention. Also,
30% of employees are working from 5 to 7 years with company. On the other hand, only 5 % of
employee are working long with 7 years. From the above data it can be said that it is necessary
very less employees who are working with so long (Morrison, Robert Dean and Brenda Maritze
2020). Further, work experience gives the opportunity for applying the skills and morrison hire

new employeess in order to provide them extras benefitss so that they can working long with
organisation. Also, experiences respondents are motivated others in order to improving work
pattern as well as develop interest by putting values in personality.
Theme 3: Majority of employee are aware motivation strategy is used by Morrison for
employee’s retention
Which employee motivation strategy is used by Morrison
for employee’s retention? Respondents %
Extrinsic motivation 3 15%
Intrinsic motivation 10 50%
Identified motivation 6 30%
Introjected motivation 1 5%
Total 20 100%
Interpretation: On the basis of above graph it been analysed that there are majority of
employyes who are aware employee motivation strategy is used by Morrison for employee’s
retention. Ins which 15% of employees are known for extrinsic motivations, 50 % of them are
intrinsic motivation, 30 % of employees are aware of identified motivation and 5% of them are
Introjected motivation. According to (DeMotta, Gonzales and Lawson, 2019) it has been

analyzed that intrinsic motivations help employees by providing them satisfaction rather than
separable consequences. When the employees are motivated by intrinsic motivations it helps for
able to take the challenges that are entailed rather than external products, rewards and pressure.
On the other hand, extrinsic motivation helps for get increment so that employees motivation and
work accordingly. Further majority of respondents are believing in intrinsic motivation so that it
helps to achieving the objective by putting full potential in order to give freedom and
responsibility over their work.
Theme 4: Majority of respondents satisfied with the motivation strategies used by company
Are you satisfied with the motivation strategies used by
company? Respondents
%
Highly satisfied 10 50%
Not satisfied 2
10%
Neutral 5
25%
Dissatisfied 1
5%
Highly dissatisfied 2
10%
Total 20
100%
Intrepretation- From the above pie chart it has been analysed that there are 50% of respondents
are satisfied with mortivations strategiess used by company on the other hand 25 % of employees
are not satisfied, 25 % are neutral, 5% of them are dissatisfied, 10% of employees are highly
satisfied. From the above data it has been analysed that 50% of respondents are satisfied that
help for improving there performance level as well as this help for proving pleasure and joy that