Examining Business Ethics and CSR: A Comparison of Morrison's & Booth

This report provides a comparative analysis of the business ethics of Morrison's and Booth supermarket, focusing on their backgrounds, cultures, leadership styles, CSR initiatives, and marketing strategies. Morrison's, a globally recognized grocery chain, contrasts with Booth's, a regional retailer in Northern England. The report highlights differences in vision, leadership (effective vs. ethical), and CSR approaches (philanthropic vs. ethical responsibility). It addresses ethical dilemmas in marketing, such as online commerce and pricing, and sustainability issues like natural capitalism and bio mimicry. The report recommends strategies for both companies to improve their environmental impact, including reducing water and air pollution. References to academic sources support the analysis.

BUSINESS ETHICS

History and comparison
Morrison's
Booth supermarket

Background
Morrison
It is globally recognized grocery stores
worldwide.
It is entitled as a Public Ltd Company
with a foundation year of 118 years
It ranked among 4th largest supermarkets
It offered services like kids care and other
variety of food products.

Cont…..
Booth Supermarket
It is that retail sector which helps in
delivering services at regional level.
It tends to serve in some confined
locations with 28 retail outlet in the
foremost area of Northern England.
It serve in its convergent areas of business
with several food, beverage and tobacco
selling products.

Culture
The vision of Morrison is
“Different and better than
ever” which is correlated with
different things and missions.
Booth supermarket is emphasises
o the quality of the services
offered by the business entity.

Leadership
Effective leadership
Ethical leadership

CSR
Morrison follows Philanthropic
responsibilities
Booth Supermarket adopts
Ethical responsibility of corporate
social responsibilities.

Marketing
Issue- Shifting trend of business towards
online commerce selling of products.
Ethical dilemma- Charging prices of products
Company response- Stakeholders will not
invest in the business as they get reduced
amount of interest in return of the investment
applied by them.
Recommendation-The business can take
subsidies from the government in order to
charge product on the MRP

Sustainability
Issues- Natural capitalism, Bio mimicry
Company response- The disturbances created in the
external business environment will be improved by
accomplishing higher expectations of the society
as this will results into negative reaction of the
society members when their interest will be
exploited
Recommendation
Water pollution- The industry emissions will not be dumped in
the lakes and rivers in order to pollute the water to be consumed
by all individuals.
Air Pollution- This will be controlled by checking the pollution
generated by several vehicles in order to avoid air pollutions.

REFERENCES
Cogan, J. and Derricott, R., 2014. Citizenship
for the 21st century: An international
perspective on education. Routledge.
Keay, A. and Adamopoulou, R., 2012.
Shareholder value and UK companies: a
positivist inquiry. European Business
Organization Law Review. 13(1). pp.1-29.
Palm, M., 2016. Technologies of Consumer
Labor: A History of Self-Service. Routledge.
Booths, 2017. [Online]. Available through:
<http://www.booths.co.uk/>. [Accessed on
4th February 2017].

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