Morrison's Business: Analysis of Internal and External Factors Impact

This report analyzes the internal and external factors influencing a business, specifically focusing on Morrison's, a British supermarket chain. It begins by defining internal and external factors and their impact on business operations. The report then explores the mission and vision statements, code of ethics, resources, employees, and organizational culture as internal factors. It also covers external factors such as the economy, competitive environment, customers, political policies, and technological advancements. The analysis concludes that a thorough understanding of both internal and external environments is crucial for business success and emphasizes the importance of adapting to changes and considering the impact of these factors on the business's operations. The report also includes references to support the analysis.