Internal and External Factor Analysis of Morrisons Using PESTLE Model

This presentation provides an analysis of Morrisons' business environment, focusing on both internal and external factors that impact its operations and profitability. Using the PESTLE framework (Political, Economic, Social, Technological, Legal, and Environmental), the analysis identifies key external influences such as governmental policies, economic conditions, and technological advancements, as well as internal factors like staff, finance, and corporate culture. The presentation concludes that both internal and external elements significantly shape Morrisons' business strategies and overall performance, emphasizing the importance of considering these factors for sustainable growth and success. The document also references academic sources to support its findings, highlighting the importance of technology, economic growth, and governmental policies in shaping business outcomes. Desklib provides students access to similar solved assignments.

MORRISONS And Its Environment
Internal and external factor analysis based on "PESTLE" by
External Environment
•These are the factors which defines the impact of external
environment and also the impact overall functionality of
business that can be in positive and negative manner. There is
no such control on organisation. In context to Morrisons,
various functions are given below:
Political-
Economical-
Social
Technological
Legal
Environmental
How the company impact
its context External
Environment
•There are various business organisation which
influence and impact the macro factors and the overall
functionality of business. In context to Morrisons, there
are certain aspects which is having huge impact and
these are given below:
Technology
Governmental policies
Economy
Internal Factors
•It is defined as the aspects which can be fully managed
by an organisation and this is being motivated by the
leaders and the managers. In relation to Morrisons, certain
aspects are given below:
Staff members
Finance
Corporate culture
References
•Krasilshchikov, V.A., 2020. Is It Possible to Repeat the
Experience of East Asia? The External Factors of East
Asian ‘ Miracle’. Outlines of global
transformations: politics, economics, law.
•Jebari, C., 2021. Enhancing the identification of web
genres by combining internal and external
structures. Pattern Recognition Letters, 146, pp.83-89.
•Mwenda, B., Ndiege, B.O. and Pastory, D., 2020,
August. External Factors Influencing Performance of
Listed Firms on Dar es Salaam Stock Exchange.
In Applied Research Conference in Africa (pp. 284-296).
Springer, Cham.
Conclusion
It is concluded from the above PPT Poster that there is huge
impact of internal and external factors which impact the overall
functionality of business. Technology, economic growth and
polices are the aspects which affect the business and their
consideration.
Introduction
Business refers to the aspects that is being established by
the people so that they can conduct the some sort of
commercial activities and their major aim is to attains
higher profitability and revenue. There are various factors
that is having major impact on the overall profitability of
the company and there are certain type of culture,
financial budget, government rules and advance
technology.