This report delves into the strategic context of Human Resource Management (HRM) within Morrisons, a major retailer in the United Kingdom. It explores various HRM theories and practices, including information sharing, decision-making, and incentive programs, and examines relevant theories such as the resource-based theory, organizational life cycle theory, and strategic contingency theory. The report also addresses contemporary issues like globalization, economic and legal environments, technological development, and working conditions. Internal and external contexts are analyzed using SWOT and PESTLE analyses, respectively, identifying strengths, weaknesses, opportunities, threats, and political, economic, social, technological, environmental, and legal factors. The report concludes by offering solutions to business problems through STEEPLE analysis, focusing on socio-cultural and socio-economic factors, and stakeholder interests.