Morrison's Business: Analysis of Marketing Functions and Factors

This report provides an in-depth analysis of Morrison's, a prominent British supermarket chain, focusing on the interplay of internal and external factors influencing its business operations. The analysis begins with an examination of internal factors such as mission and vision statements, employee and manager roles, code of ethics, organizational culture, and available funds and resources. It then explores the impact of external factors including political, technological, economic, competitive, and social elements, along with the relationship with customers and suppliers. The report also examines the influence of technology and government policies on the business. By considering both internal and external influences, the report highlights how these factors collectively shape Morrison's performance and market position. The conclusion emphasizes the importance of considering both internal and external environments for the success and progress of the business. The report also touches on the impact of the business on the external environmental factors.

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Every business requires thinking about those factors
which affect their business operations. There are two
types of factors such as internal and external factors
which are influence directly each and every business
operations so it is essential for the business
organization to pay more attention on the internal and
external factors. This poster analyze the internal and
external factors of the Morrison's which is most
popular British supermarket chain that established in
1899 and the headquarter situated in the Brandford,
UK. The main purpose of this report is to identify the
impact of internal and external factors on business.
Moreover this report also analysed the impact of
business on external environmental.
It is necessary to identify that which internal and external factors affect the business directly and indirectly. Company can follow specific
plan and procedures so that they can effectively analysed its impact on the business performance and effectiveness. There are various internal
external factors considered by the Morrison's which influence the company all business operations and productivity (Qomariyah, 2019). The
description of the impact of internal and external factors on the Morrison's business are discussed below -
Explain the relationships of marketing functions to other functional area in organisation
INTRODUCTION Identification and explanation of internal and external factors affecting the
business
Employees & Manager - Staff members considered the
internal part of the company. Every company needs
skilled employees and manager who can provide best
to improve the productivity and efficiency of the
organization. High quality of employees and managers
work like a key of success so that organization also
improves their performance level. Morrison's concern
their employees so that they can perform well and
improve the market value of the organization. If
employees and Managers are not do their work in a
proper manner then organization can affect negative
(Schlömer-Laufen and Rauch, 2020).
Organizational culture - With the help of effective
organization culture, company can effectively regulate
their operations in a right manner. This internal factor
plays an important part in the success of the business.
Morrison's follow influential Organizational culture
which can help to maintain the discipline so that all the
staff members can
Impact of internal factor on business
Mission and vision statement - to consider the mission and vision statement is
necessary to each and every organization. These both are our internal factor which
lead the success of the organization and help to gain more profitability. Managers
of the organization need to provide proper guidelines to their employees so that
they can properly follow all the rules and regulations and consider the requirement
of the mission and vision statement on the basis of current scenario (Simula and
Vuori, 2019).
Code of ethics and values statement - This is also containing as the most effective
internal factor which directly affect the business performance and its productivity.
Morrison's mainly sound about corporate social responsibilities and corporate
governance so that there is less probability to experience code of unethical values
and statements. Manager and leaders of the organization need to follow all the
ethical and social values so that they can maintain the organization structure in any
specific manner.
Funds & Resources - This is also containing the most prominent internal factor
that plays an essential role to maintain the business performance at the
marketplace. Every business requires funds and various resources so that they can
effectively perform their task in an appropriate manner. Morrison's is the big
organization that operate their business operations in various locations so company
need the maintain their funds and resources so that company will not suffer. Funds
and resources provide the positive impact on the business but it is necessary for the

Impact of External factor
Political Factors - this factor involve trade, trade
regulations, political stability and instability, taxation
policy and foreign trade policy. Morrison's mainly
concerned about these factors so that organization can
easily improve their market position and take competitive
advantage. Morrison’s strictly followed all the policies and
procedures which can give the positive outcome in term of
business operation and business expansion.
Economic Factors - basically economic factors generally
considered the economic value and economic growth.
Economic factor includes interest rate, employment rate,
minimum wages, inflation, recession and many more actors
which directly affect the performance of the business.
Morrison's is the largest organization in UK so it also
provides the positive impact on the economy of the country.
It is essential to take care of all these factors so that
company can perform in an appropriate manner (Steward,
Narus and Roehm, 2018).
Social Factors - This factor involved the acceptance of
internet commerce, gender, cultural activities, behavior of
the customer, buying power of the customer, education and
age group of the people. Morrison's is more concerned
about this factor and conduct market research so that
organization can identify the requirement and preference of
customers so that it can do modification according to this.
Impact of the business on the external environment
The economy - In this external factor, business analysis all those elements which
affect the market value of the organization. Morrison's need to take care about the
economic factors because company also supports to boost the economy of the
country in a positive manner.
Competitive environment - Competition is taking huge place in the market so it is
crucial for the organization to follow Strategic strategies which can help the
business to take the more competitive advantages. Business mainly affect positive
on the environmental factors and determined the specific policies which can help to
maintain the current market demand in the business environment.
Political & governmental policies - It is necessary to follow the political stability
and government laws, acts and regulations so that Morrison's can provide the
positive impact on the external environment factor. If organization will not
consider all the appropriate government policies and regulations then these
business activities and ignorance provide the negative impact on the external
environmental factors (Wu, Wang and Wu, 2020).
Customers & supplier - Business need to maintain good relationship with their
customers and suppliers which will help to improve the market share of the
organization. Morrison's mainly concerned about their customers and try to full fill
all the requirements of them.
Technological advancements - with the help of technologies, organization can
achieve their day to day operations in smooth way. Morrison's organization use
advanced level of technology to connect with the people.
Technological Factors - this factor is on
demand as for the current market situation. It
mainly considered the advanced technology
and modification of the technology. Morrison's
advanced technology which can help to
improve the value of the organization. The
factor provide the positive impact on the
business but sometime technological error ,
slow internet connectivity and misconduct
provide the address impact on the business.
References
Qomariyah, A., 2019. The influences of internal and external factors in auditor choice: a literature study. Asia-
Pacific Journal of Accounting & Economics, 26(1-2), pp.124-130.
Schlömer-Laufen, N. and Rauch, A., 2020. Internal and external successions in family firms: a meta-
analysis. Journal of Family Business Management.
As per this report it can be concluded that
internal and external environment both impact
directly in the success and progress of the
business. This report identified that both
internal and external factors provide the
positive impact on the business and it is
analysed that if organization follow properly all
the government policies and procedures then
they can smoothly conduct their business
operations. This report also determined the
impact of business on the external
environmental.
Conclusion
.