Morrison's Supermarkets: Business Environment and Strategic Analysis

This report provides a comprehensive analysis of Morrison's Supermarkets within the UK business environment. It begins by describing Morrison's revenue-generating strategies, focusing on store formats, online retail, and home delivery services. The report then delves into the application of the value chain model, examining primary activities like inbound logistics, operations, outbound logistics, marketing, and sales, as well as secondary activities including firm infrastructure, human resource management, technology development, and procurement. Furthermore, it assesses the micro-environmental forces impacting Morrison's key business activities, such as the bargaining power of customers, intense competition, legal changes, and trade barriers. Finally, it concludes with a reflective statement on the usefulness of the value chain model for analyzing the internal business environment and strategic management.