Morrisons & Carrefour: International Business Communications Analysis

This report examines international business communications in the context of a potential joint venture between Morrisons and Carrefour in China. It identifies key cultural problems that businesses face, including cultural understanding, rapid expansion, economic stagnation, government interference, and corruption. The report applies Hofstede's Cultural Dimensions to analyze Chinese culture, focusing on power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence. Recommendations for the joint venture include developing a deep understanding of Chinese culture, enhancing employee skills, improving communication strategies, identifying business opportunities, and implementing effective problem-solving approaches. The report concludes that understanding and adapting to Chinese culture is crucial for the success of international businesses and highlights the importance of effective communication strategies.

International
Business
Communications

Table of Contents
● Introduction
● Main Body
● Conclusion
● References

Introduction
International Business Communications refers to the use of the different types of methods
and techniques through which the Businesses are able to make sure that they are able to
effectively and efficiently manage out their different types of needs and requirements
through ensuring proper communication (Camilleri, 2020). Thus, it is highly necessary that
the Businesses can make sure that they can attain their goals and objectives in the future.
This report is based on a Joint Venture to be considered between Morrisons and Carrefour
in China. Therefore, In this assignment a detailed and specific focus will be made on the
analysis of the cultural problems in China and the analysis of the culture of the country.

Main Body
Morrisons is a British Company which is
considering a proposal of entering the
Chinese market by forming a Joint Venture
with a company in China (Takino, 2020).
Therefore, it is quite important that the
company is able to ensure that it can
effectively and efficiently manage out its own
needs and requirements in a proper manner in
the country which will thus help it a lot.
Therefore, it is quite important that the
analysis of the cultural problems which the
company can face in China can be done.

Continued...
The cultural problems which are faced by the Businesses in China are as follows-
● Cultural Understanding- This is a problem which is faced by the Businesses in
China because they face difficulties in understanding the culture. Thus,
Morrisons can face this issue because the Chinese culture is completely
different from the British culture and therefore it is quite important that the
company is able to understand the Chinese culture fully so that the management
of the needs and requirements can be done quite effectively and efficiently.

Continued...
Moving too quickly- Many Businesses face this problem because they expand too
quickly and enter the Chinese Market very quickly without doing adequate
preparation before entering this market. Therefore, it can be stated that in this way
the Businesses face a lot of issues. Therefore, it becomes highly necessary that the
Businesses are able to consider the needs and requirements of doing Business in
China before moving there which will thus help them in becoming successful
effectively and efficiently. Morrisons can face this problem and thus needs to
analyse the Chinese Culture fully well before entering the country.

Continued...
Economic Stagnation- The Businesses face this particular problem because there has
been an Economic Stagnation in China. This is so because the economic growth has
been slow in China in the last few years. Therefore, in this way it can be stated that
the Businesses are affected due to this particular reason. This problem can be faced
by Morrisons in China and therefore in this way this can create an impact on the way
in which the management of the operations will be done in the country by the
company. Thus, it is necessary for the company to make sure that the appropriate
policies are used for this particular purpose so that the level of profits can be
enhanced in quite an appropriate way.

Continued...
Role of Government in Business- There is more interference of the Chinese
Government in the Business Activities of the different types of companies in the
country. Therefore, in this way it can be stated that this can create problems and
issues for Morrisons in the country. Thus, it is necessary for the company to make
sure that the proper analysis of the Government Policies can be done before moving
in China.

Continued...
Corruption- Business Organizations face this particular issue in China. This is so
because corruption is highly prevalent in the country. Thus, it can be stated that for a
company like Morrisons this can be a huge challenge because it can impact its level
of income and profitability in the country quite badly in this way.

Continued...
Hofstede's Cultural Dimensions- It is a model through which the analysis of the culture
of a particular country can be done in a proper manner. Thus, it is quite important that the
application of this model can be done so that the proper and thorough analysis of the
particular level of needs and requirements can be carried out in a right way. The analysis
of these particular dimensions can be done as follows-
● Power Distance- This means the analysis of the inequalities in the society. In China,
this index is on the higher side which means that the culture of the country accepts
the fact that the inequalities among the people are highly acceptable. Therefore, it
can be stated that this means that the society promotes inequality there.

Continued...
● Individualism- This refers to
the degree of
interdependence which a
society has on its members.
This index is on a lower side
which means that the
Chinese people act
collectively and not just in
self-interest. Thus, it can be
stated that this is a positive
sign which leads towards the
development of the country.

Continued...
● Masculinity- A high score here means that the people are driven towards
competition, achievement and success. A low score here means that the
dominant values in society are sign of success and standing out from the crowd.
Thus, it can be stated that China is a masculine society which means that it is
success oriented and driven. Therefore, it can be stated that this can be
considered as a positive sign for development.