This report provides a comprehensive analysis of Morrison's business environment, examining the impact of both external and internal factors. It begins with an introduction to the business environment and its importance, followed by a discussion of how external and internal factors affect businesses. The core of the report involves a detailed SWOT analysis, identifying Morrison's strengths, weaknesses, opportunities, and threats. Furthermore, a PESTEL analysis is conducted to evaluate the political, economic, social, technological, environmental, and legal factors influencing the company. The report also explores how Morrison's can impact its external environment through various strategies. Finally, the report concludes with a summary of findings and includes a reference list of books and journals used in the research. This report is designed to provide valuable insights into business strategy and environmental analysis, making it a useful resource for students studying business development.
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