Morrison's Case Study: Managing Business Projects with Digitalization

This case study examines the impact of digitalization on Morrison's, a grocery retailer, focusing on how digital technologies influence its performance and operations. The research objectives include measuring the impact of digital technologies on future performance, identifying ways to improve capabilities through digital adaptation, determining the digital technology requirements to enhance Morrisons' abilities, and recommending ways to integrate digital technologies. It highlights how digitalization has assisted Morrison's in boosting capabilities and productivity, particularly in enhancing digital interaction with various parties. The research employs a philosophy involving both qualitative and quantitative techniques to collect authentic data. Future plans involve gathering more specific data related to the use of digital technology by the organization. This report aims to assist Morrison's in understanding how to leverage digitalization for competitive advantage.

Managing Successful
Business Project
Overview

Table of Content
 Introduction
 Research objectives
 Digital technology
 Research philosophy
 Next plan
 References

How digitalisation has influenced performance and
operation of organisation: A case study on Morrison's.
Research objectives
•To measure the impact of digital technologies on future performance of
organization.
•To identify ways which can be used organisation for improving capabilities
via adaptation of digital technologies.
•To determine the requirement of digital technologies that will enhance
abilities of Morrisons.
•Recommending ways in which digital technologies can be integrated in
organisations.

DIGITAL TECHNOLOGY
• This research work is based on Morrison’s which is a retailer offering
products in grocery. The revolutions that came due to digitalisation has
shaken up.
• This report will assist it in understanding ways in which it can use
digitalisation and its concepts to gain competitive advantage in market.
• Currently, the company is trying to enhance its digital interaction with all
other parties. Basically, digitalisation has assisted organisation in boosting
their capabilities and productivity

RESEARCH PHILOSOPHY
Research philosophy is the effective technique for collect authenticate data
which is useful for researcher to prepare a report. It is separated in two part
such as Interpritivism and Positivism. Furthermore, Interpritivism
philosophy is related with qualitative technique and based on human
perspective. On the other side, Positivism philosophy is related with
quantitative technique and based on logic.

NEXT PLAN
Researchers have to various other sources for collect more specific data
which is relate to current topic. This is helpful technique for investigator to
collect more specific information related to use of digital technology by
organization.

REFERENCES
Sparrow, E., 2012. Successful IT outsourcing: from choosing a provider to
managing the project. Springer Science & Business Media.
Too, E. G. and Weaver, P., 2014. The management of project management:
A conceptual framework for project governance. International Journal
of Project Management. 32(8). pp.1382-1394.
Young, T. L., 2013. Successful project management. (Vol. 52). Kogan Page
Publishers.

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