BMP3002: Morrison's Environment Analysis - Internal & External Factors

This report provides an analysis of the internal and external environmental factors impacting Morrison's, a multinational retailing supermarket store. The internal analysis focuses on talent management, human resources planning concerning labor costs, employee turnover, and leveraging e-commerce for business development. The external analysis covers political factors like Brexit and government legislation, economic factors such as currency fluctuations and inflationary pressures, social factors including the aging population and health-conscious consumers, technological advancements, legal compliance with food safety regulations, and environmental concerns related to waste reduction and plastic usage. The report concludes that both internal and external environments significantly impact the business, influencing profits and customer satisfaction. It references strategic management and customer experience research to support its findings.

Introduction
Morrison's is the multinational retailing
supermarket store. Which operates in the various
well-developed countries. This report explain
about the internal and external environment
impact of the organization.
Morrison's And Its Environment
External Environment
Political:
Brexit have taken place in major part of political events and there are
lots of uncertainty due to having changes in the policies and
regulation. Along with this huge impact due to government
legislation food on uk retailers.
Economical:
The significantly caused in the fluctuation in currency and creating
more pressure towards inflationary. As due to raising the oil pricing
in various household budget of higher consumer.
Social:
Due to raising the age population that can lead for business
opportunities. Health consumer and growing of the education in uk.
Technology:
Using digital platform for the business and having the better serve
customer. Continues keeping more focus towards the research and
developments.
Legal:
Complies with the food safety and guidance more
towards the policies and legal support compliance with
having several regulation.
Environment:
Zero wastage directed and reducing the use of poly
boxes in supply chain. Along with this offering plastic
free fruit and veg. Options.
Internal Factors
Morrison have to look more about the talent management
in the organization. Which might be really important for
having the reducing competition and make sure for
keeping the customer services and team work. Human
resources need to plan for the labour costs depending
more on the business capitals. Employee turnover metrics
might be important for keeping the proper estimation in
growth and retain more developed employee in the
company. Opportunities have been taken while for
developing the business in e-commerce sector from which
they can have large size of their customer and easily make
sure for having the better completion of the goals and
objective.
Conclusion
It had been seems that external and internal
environment have their impacted on the business while
for which the huge amount of profits and customer
satisfaction can earn.
References
Haleem, F. and Jehangir, M., 2017. Strategic
management practices by Morrison PLC, UK. Analysis,
lessons and implications. Middle East Journal of
Business. 12(3). pp.2-9.
Keiningham, T. and et.al., 2020. Customer experience
driven business model innovation. Journal of Business
Research. 116. pp.431-440.
Razzak, B.M., Blackburn, R. and Saridakis, G., 2021.
Employees' working life and performance of UK ethnic
minority restaurants: a qualitative
approach. Benchmarking: An International Journal.