HRM Strategies: An Analysis of Morrison's Business & Management

This report provides a comprehensive analysis of Human Resource Management (HRM) strategies and practices at Morrison's, a British multinational retailer. It explores the functions of HR, including recruitment, selection, training, compensation, and employee relations, highlighting their impact on organizational development. The report reviews literature on HRM functions, recruitment and selection strategies, employee and employer responsibilities in talent management, and HR systems for managing equal opportunity, health and safety, and strategic HR. It discusses how HR functions contribute to organizational effectiveness and examines Morrison's HR practices, organizational goals, and strategies for maintaining a competitive advantage. The analysis covers recruitment and selection processes, talent development approaches, and the role of HR in managing organizational performance to achieve company goals. This document is available on Desklib, a platform offering study tools and solved assignments for students.

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Executive Summary
On the basis of this report, it is determined that there are various departments are playing
prominent role in the development of the organization. Some specific functions like finances,
marketing, human resource management, manufacturing, &operations are just a few of the
departments that make up a corporation. Every department is accountable for the organization's
performance, but without the HR department, it's difficult to keep track of organizational
activities & personnel in a systematic manner. The HR department's importance is higher in
terms of organizational development. HR departments are primarily concerned with human
resource management that may assist in the administration of all employee-related operations
such as salaries, wages, compensation, incentives, & day-to-day tasks. In this report, function
of HR , strategies of HR are considered for the development of the employees.

Table of Contents
Executive Summary.................................................................................................................................2
Introduction..............................................................................................................................................4
Company’s Overview...............................................................................................................................4
Literature Review.....................................................................................................................................5
Discussion &Analysis..............................................................................................................................9
Solutions &Recommendations...............................................................................................................14
Conclusion..............................................................................................................................................16
References..........................................................................................................................................17

Introduction
In this fast running globe, it is determined that the role of human resource management is
taking a wider place &enhance the whole operations activities with the full consent of the
employees &other staff members. There are various functions are involved in human resources
department such as recruitment, selection, training, counseling, compensations &many more.
Every organization are more concerned about their employees &employer activities &also
concentrate on each &then every area in order to increase profits &boost their market position.
It is determined that, each person in an organization's human resource department is in charge
for recruiting, selection, induction, learning &development, remuneration, job design, task
analysis & assessment methods (Bhowal and Saini, 2019). The primary goal of this research is
to describe the Morrison's company's HR policies &functions. Morrison's is a well-known
British multinational retailer supermarket &store chain with locations all over the world. The
headquarters of this organization, which was founded in 1899, is in Brandford, England. It is
analyzed that William Morrison mainly created this organization. The primary goal of this
report is to focus on the functions &strategies of the human resources &also explain the
recruitment &selection process. It is determined that duties of Human Resources Management
will be discussed in this study, as well as the strengths &weaknesses of the recruiting
&selection process. This report will describe the role of Human Resources in the context of an
organization &also examine & evaluate HR systems & procedures in the context of managing
organization performance in order to achieve goals. Furthermore, it will analyze talent
development practices utilizing best practice models. In this assessment , it is determine that
organizational setting, assess the success of selection &recruitment procedures.
Company’s Overview
In order to conduct this report, Morrison organization is selected which is considered as the
most appropriate oirgansiation which is providing lots of goods &services &dealing in various
abroad markets. It is determined that Morrison’s is the largest retailer British multinational
organization. Morrison's is a well-known grocery &retail shop business with sites everywhere
globe. This organization, which had been created in 1899, has its headquarters in Brandford,
England. This group was primarily founded by William Morrison, according to research. The

major purpose of this paper is to describe the recruitment &screening process as well as the
duties &tactics of people management. It has been decided that the roles of Strategic Human
Resource management, &even the advantages &shortcomings of the recruitment &selecting
processes, will be explored in this research. Morrison's is a well-known business, &as such the
firm focuses more on its organization &activities, &it has developed a great organizational
aim, target, goal target unbiased. Morrison’s is maintaining the specific product line so that
customers have an option to purchase the goods &services from the Supermarkets &stores.
Company is also providing lots of interesting offers &discounts in order to attract the
customers &also improve the brand value of the company so that company can take more
competitive advantages.
It is analyzed that Morrison’s is well established brand therefore company is more
concentrated on their operation & management, &company built a successful corporate goal,
objective, goal objective, which are mentioned below -
 Goal - To concentrate on the client base so that the firm may get more loyal customers
&profit margins.
 Mission Statement - To consistently offer the highest better products &services at the
lowest possible cost.
 Business goal - To provide products &appropriate services at the lowest feasible cost,
significance of customer satisfaction.
Literature Review
How human resource functions &HR strategies, SHRM help firms create value &gain
competitive advantage
According to the Erik van Vulpen, (2016), revealed that human resource functions are
playing a prominent role in order to maintain the effectiveness of the human resource
management. There are various kinds of human resource functions which are considering
by the organization such as HR planning, compensations, performance management,
performance evaluation, reward system, health &safety, industrial relation, employee

participation &many others. Apart from this there are another human resources functions
are determined like Job analysis &design , This Human resource management HRM is
increasingly widespread &is used by HR managers to develop a specific job position as
well as assess the terms &conditions of the recruiting process. Company makes use of this
tool, which is useful for labor planning &maintaining the company's sourcing. It is
determined that SHRM functioning is improved by these HR functions &create more value
&improve the competitive advantages of the enterprises. It is necessary for the
organization to follow appropriate HR strategies which can helpful to improve the
functioning of the human resource. Through this study, it is determined that the primary
HR role is to understand the organization’s current &also future demands.
The processes of recruitment &selection strategies
According to the Tanya Lesiuk , (2021), defined that recruitment is considered as the most
effective technique which can helpful to appoint the top taken t for the longer period of
time. Generally, it is mainly include the principles that might be beneficial to the group's
recruiting process. It is analyzed that campus hiring is considered as the most effective
method in the process of the recruitment &selection. This method of external recruiting is
used by the majority of firms that require a large number of new employees. Company
human resources manager conducts campus employment so that managers may hire more
qualified personnel in one location (Fei and Aun, 2019). In the process of recruitment, it is
analyzed that HR manager of the company need to prepare job description &job
specification so that company can effectively publish their job application through online
portal. In context of selection, an appropriate process is mainly followed by the HR
manager of the company like Job Planning, description of the Position, putting together a
Selection Committee, recruiting Initials, selection screening by Phone, Video, or Other Pre-
Interview methods, suggestion for appoint based on Campus Visits &In-Person Interviews
(Franco‐Santos and Otley, 2018). It is determined that selection Acquisition, selecting,
process improvement, training & education, &other such people management will be
shaped by this knowledge. With the help of this study, Performance management is one of
the most effective functions which is providing best efforts in the strategic human resource
management so that company can take more competitive advantages. Basically,
Performance management is critical for keeping employees efficient &motivated. Good
leadership, specific goal, &transparent feedback are all essential components of effective

process improvement also plays an important role in promoting the most worthy applicant
who meets all of the job requirements in an efficient manner. This is a methodical
procedure that the company follows. There are various kind of selection is considered by
the company like aptitudes test, it is considered as an appropriate exam which is used by
the majority of HR managers, can assist to identify those candidates who are truly qualified
for the position. Before selecting a candidate, Company administers this test to assess their
knowledge &abilities. Another method of selection is containing as Interview, which is
defined as the procedure & criteria for evaluating a candidate's skill &expertise. Company
manager IEA conducts a face-to-face interview so that the IT manager may thoroughly
examine the applicant &assess their experience &work needs (Guest, 2017).
Responsibilities of the employee &the employer in the context of employee
development using relevant theory to compare different talent management
approaches
According to the David Ingram, (2021), revealed that human Resource Management
encompasses a wide range of HRM strategies that can help a company sustain its regular
operations. Through this study some responsibilities related to the employee &employer is
considered which can helpful to maintain the effectiveness of the organization. In context of
employer, Management of performance, taking initiative, focus on working policies, outline
the regular task (Hulcová and et. al., 2019). It is determined that this is regarded as one of the
most effective HRM techniques for enhancing &managing employee productivity so that they
would engage appropriately & develop a positive relationship with their company while also
delivering adequate results. It is analyzed that training &development is also considered as the
main work of the employer. Training & Development company places a greater emphasis on
accumulating expert level training classes for existing workers, which could also assist them in
staying current with the newest trends, allowing them to appropriately meet all of the business's
needs &accommodate the business's requirements (Jermsittiparsert, et. al., 2019). It is analyzed
that compensation, this strategy is important for retaining high-potential personnel for extended
periods of time. Company has special pay rules that are conducive to staff growth. As an
outcome, a pleased employee can successfully interact with the employer &solve all of the
employer's concerns &questions, making it simpler for the employer to deal with them. In

context of the Employee, Being Disciplined &Dependable, maintain good communication
channel, performance effectiveness & many others are considered as the responsibilities of the
employees.
Human resource systems &procedures such as managing equal opportunity, employee
health &safety, strategic human resource management, training &development
According to the Marc Holliday, (2020), explained that human resource system is
work like an effective procedure which can helpful to manage the specific operations
&functions of the company. In order to maintain the human resource system, HR manager
of the company is focusing on the specific policies &practices like health care &heath
safety polices human resource management, training &development. It is determined that
training &Development: Once the experts have completed the recruiting process, they
must give proper training that is highly dependent on each participant's possible
improvements. They must teach all of their personnel on the most up-to-date tools that are
critical to the company's success (Madera, et. al., 2017). This also contains a highly
successful HRM approach that assists workers in learning concerning their job function
&sharing their vocation with the support of community development. Company HR
manager seems to be more engaged on this approach so that they can methodically teach
their personnel. Human resource system is helpful to providing various opportunities for
the better consent of the employees &contains those Professionals may acquire &adapt
new abilities &information through training &development sessions, which will profit
them in their present employment including in the future. When highly competent &is well
personnel deal with the employer, it is much easier for the employer to ask any questions
or clarify any concerns (Matthysen and Harris, 2018).

Discussion &Analysis
Human resource functions are helpful in the development of the organization & also
helpful to improve the effectiveness of the organization in an appropriate manner. Through HR
functions Morrison can effectively maintain the operational activities in their organization.
The role of human resource management is taking a wider plan in an organization &also boosts
the applicability of the organization in a specific manger. HR manager of the Morrison is
responsible to implement the change with the help of proper HR strategy, human resource
planning. HR manager is also liable to follow effective organizational structure so that manager
easily maintains the growth & expansion of their business (Morgeson, Brannick and Levine,
2019).
 Provide an evaluation of the effectiveness of recruitment &selection strategies in
place within your chosen business. You must include employment law
&examples of case law.
Basically recruitment is work like an appropriate tool which can helpful to hire
the highly talented candidate for the betterment of the organization. As per the before
discussion about the recruitment, Morrison HR manager is responsible to take an appropriate
steps to maintain the effectiveness of the recruitment &selection strategies. HR manager need
to follow appropriate employment laws &legislation so that manager can take specific steps
to solve the problem of their organization via hire talented workforce through recruitment
&selection strategies. It is determined that only with aid of a recruiting business; specialized
application form may be prepared & distributed via online & physical ways so that
individuals who are interested in that particular candidate can apply. It is analyzed that this is
a different type of acquisition strategy that focuses on candidates from outside the company.
The manager's first objective is to find young faces & high-skilled personnel who can
strengthen the brand's reputation. The company uses a variety of external recruitment
methods like Hiring on Campus, Make use of social media, make job descriptions that are
interesting to read, make use of sponsored employment to make yourself stand out,
implement a recommendation scheme for employees, examine resumes that have been put on
the internet, take a look at previous candidates, take control of company's page by claiming
it. All these kind of appropriate strategies of recruitment and selection which can helpful to
manage the performance of the organization.

HRM strategy may assist in identifying individuals who are interested in the work, as well as
allowing HR managers to employ the most worthy applicants for the job role through into the
recruitment processes. Morrison's recruits in a variety of ways, which are listed below: -
 Transfer - This is determined that this is most successful internal method of
recruitment since it may hire current workers immediately. Those personnel who
aspire to operate in their home country can simply get relocation.
 Recruitment companies - this sort of recruiting falls under the category of external
recruitment, whereby an HR manager may establish solid relationships with staffing
agencies in order to acquire new talents in a short amount of time. Morrison has ties to
a number of job agencies.
 Promotion - This is an ideal individual phenomenon of recruiting that aids in the
advancement of personnel from one job profile to the next. It is define that promotions
as "work that can serve to enhance the morale of the employee so that they can
execute their job more efficiently."
In case of selection strategies Morrison HR manager is fully dedicated toward the
recruitment process and also take care about specific method which can helpful to improve the
effectiveness of the selection strategy in context of whole organization. It is determined that
HR manager must integrated approach called selection in order to pick competent individuals
for the firm. Morrison's considers a variety of selections, including the ones listed below. -
 Interview - This has been the most good &powerful source of recruitment for
identifying high-quality candidates. Face-to-face engagement with candidates may
assist HR managers in selecting the right candidates for the appropriate right job at the
right (Stewart &Brown, 2019).
 Aptitude exam - The organization might use this test to find the best candidates for
the position.
In order to maintain the effectiveness of the recruitment and selection strategies for
the development of the organization m HR manager of the company need to follow

employment laws so that Morrison can easily maintain the applicability of their employees in
order to gain the trust of their employees. With the help of employment right act 1996,
Morrison HR manager can easily manage the performance of their organization (Muñoz-
Pascual, Galende and Curado, 2020).
Employment Right Act, 1996
This legislation and law was mainly created by the United Kingdom to safeguard
employees' working rights within one company. With both the aid of just this act, MORRISON
will be able to successfully increase employee rights while also adhering to all of the
provisions of the act. This act encompasses a wide range of behaviors, including late pay,
underpayment, &management problems, among others. It is vital for the organization to cease
all of these activities & to give proper consideration to this right, as well as to pay salaries on
time, in order to fully meet all of the needs of the employees, allowing them to actively engage
in job activities &to offer their tips & comments (Noe and et. al., 2017).
 Provide an analysis of how the business manages the development of its
employees, including examples of best practice. Include the responsibilities of
the employee &the employer &use relevant theory to compare different talent
management approaches.
HRM strategies assist workers in meeting their fundamental &extra needs so that
they may better grasp the needs of their customers. HRM techniques allow the organization ’s
structure to manage all working population operations so that all workers may efficiently
manage their day-to-day tasks. Company is a large corporation that is primarily concerned
with HRM practices in order to properly manage its workers' day-to-day operations.
Company employs internal communication practices that aid in the maintenance of positive
relationships with coworkers, allowing them to stay in the firm without difficulty.
In order to maintain the development of the employees, company need to focus of the
responsibilities of their employees and employer so that company can easily analyze the
effectiveness of their organization for the employee development. It is determined that
employee development is also good for the development of employee-employer relationships
as well as employee-organization relationships. Company also uses training & development
program so that the company ’s Human resources managers can keep track of each

organization's work & create a list of bad performers even though that they may organize
training classes for them & assist them improve their game. It is analyzed that with the help
of talent management technique, company can effectively manage their ability and capability
of their staff members so that they can perform well and maintain the employee development
process (Rudolph, Toomey and Baltes, 2017). In order to maintain effectives of the employer
and employees and also manage the talent management approaches, HR manager need to use
most appropriate theory which can helpful in the development of the employees and also
manage the proper relationship through human relation theory. The explanation about this
theory are given below-
Theory of human interactions:-
It is analyzed that Elton Mayo, who performed experimentation to boost the
productivity and set the groundwork for the human relations movement, proposed this notion.
His main focus was on altering workplace environment such as illumination, break periods,
and working duration. Every alteration he tried resulted in an improving the production.
Finally, he determined that the gains were the effect of the investigators actually listening to
the workers & also allows them to feel appreciated, rather than the modifications themselves
(Shen, Messersmith and Jiang, 2018).
It is determine that employees are more productive by individualized service & being
a member of an organization than by compensation even employment conditions, according
to this research. With the help of this theory, employer and employee maintain the good
relationship and properly do their own responsibilities.
HRM best
Practices
Responsibilities of Employer Responsibilities of Employee
Performance
management
This is considered as one of the most
effective human resource management
techniques for enhancing & managing
employee performance so that they may
engage appropriately & develop a
positive and effective relationship with
Morrison’s personnel increase
their productivity & also keep all
job requirements in mind with
fully support of performance
management techniques and
strategies, allowing them to

their enterprise while also delivering
adequate results (Sinambela, 2020).
increase their output.
Training
&Development
for team work
Ensure that work spaces, machinery, &
technology are in good working
order. Employees should be given
knowledge, guidance, retraining,
and management so that they can
operate safely. Morrison places a
greater emphasis on accumulating
advanced level training sessions for
current workers, which may assist
them in staying current with the
newest trends, allowing them to
appropriately answer all or most of
the employer's needs &consider the
employer's requirements
This kind of HRM practice is used
by most organisations in order to
give comprehensive education &
expertise of the roles that
employees are expected to fulfil.
Morrison HR manager is mainly
provides adequate training to their
employees so that they should get
new information & abilities &
continue on their professional path
efficiently (Storey, 2016).
Communication
and coordination
Employer is responsible to follow the
proper communication and
coordination for the development of the
organisation. It is determined that this
practice is critical in retaining high-
potential personnel for extended
periods of time. Morrison has special
pay rules that are conducive to staff
growth. As an outcome, a pleased
employee can successfully interact with
the employer & solve all or most of the
employer's doubts & fears, making it
simpler for the employer to deal with
them.
Morrison HR manger circulates
the clear instruction about their
employees to follow proper
communication channel and
manage proper coordination.
Work engagement is seen as a
corporate asset that aids in the
successful improvement of the
firm's market dominance.

 Provide a detailed critical analysis of other HR systems &policies such as
Sickness, Grievance or Performance Management impact on business
operations &practice &procedures in place within your chosen business.
It is determined that with the support of perform management methods; company staff may
increase their efficiency while simultaneously keeping all job requirements in mind.
There are various issues which can be facing by the organization like sickness, grievances so it
is necessary for the HR manager of Morrison to follow appropriate HR policies and procedures
which can helpful in the performance management and maintain the business operations of the
company.
Sickness and graveness both can provide the adverse impact on the development t of
the organization so it is necessary for the company to follow appropriate practices which can
useful to manage the applicability of the HR system and policy. HRM practice is used by most
organizations in order to give comprehensive knowledge &awareness of the roles that
employees are expected to execute. Morrison provides adequate training to their staff so that
they may get new information & abilities & continue on their professional path efficiently.
Company HR manager provides a variety of perks to its workers so that they may enhance their
performance & expand their career chances. It is analyzed that employee satisfaction is seen as
a corporate asset that aids in the successful improvement of the firm's market dominance (von
Bonsdorff, et. al., 2018).
Performance Management is playing a vital component of businesses that is in charge of
overseeing all of its personnel. It is a broad activity that encompasses recruiting, remuneration,
hiring, & supervising the employees' performance, as well as foreseeing the overall
organizational progress.
Solutions &Recommendations

On the basis of above discussion about this report, it is determined that in order to adopt
the change and solve the employee and employer issues, company need to focus on the roles
and responsibilities of the employer and employees. HR manager of the Morrison needs to
follow best practices and manage the effectiveness of their organization. There are some
recommendations are need to consider by the HR manager of Morrison to get the proper
solution. The explanation about the solutions and recommendations are given below-
 Company need to focus on their learning & development because with help of this
technique managers may effectively develop their workers' knowledge. Morrison
managers offer a variety of learning &development opportunities for workers to gain
understanding &abilities based on current market conditions. This job guarantees that
the whole workforce follows the processes, technology, procedures, & regulatory
process to the letter. This feature aids in re- skilling personnel for long-term
advantages. Enterprise also employs a reward system since it is one of the most
effective HRM approaches for motivating &motivating & inspiring to do their tasks in
the most efficient manner possible (Victor and Hoole, 2017).
 Company also needs to focus on the remuneration structure so that the effective human
Resource management managers can better recruit a big number of the employees who
can mainly function well & also provide their all to the team's operations.
 It is also recommended that Morrison additionally uses performance appraisal
procedures so that their HR managers can easily manage their workers' performance
evaluations so that they should work hard to maintain their present performance
objectives as opposed to past behavior & achievements. Morrison management should
be based on objectives, 360-degree feedback, & ratings, all of which can assist to
increase job satisfaction &productivity. Managers also give a continual feedback
system so that employees are aware of their given performance condition.
 Company need to consider variety of compensation, perks to professionals who have a
sense of job stability, allowing them to enhance their performances & advance their
professional chances inside the company
 It is also recommended that the importance of giving rewards for employees efforts.
Remuneration & also perks are critical in recruiting the best candidates for the job
&also for the organization. These would differ depending on the field, country,
&tradition. That was not the situation in nations like the United Kingdom, where the

majority of healthcare is paid for by the government. Through complete rewards
framework and also demonstrates that incentives would be more than obviously money.
This will provide the emotional and also relational consequences (Tio, 2020).
 It is determined that HR manager of the company need to concerned about the
Consultancies for employment so that company can effectively manage the
performance and applicability of their employees. This is also regarded as being the
most efficient external recruitment method, & it is used by the majority of big
cooperatives. This recruiting means that a third party, engaging with both the firm
&delivering the most worthy candidates to Morrison on a short notice.
Conclusion
According to this report, it is concluded that company need to focus on their HR functions
and maintain the role of HR manager in an appropriate manner. It is analyzed that succession
planning is playing the prominent role to manage the performance of employee and employer.
This role is more important since it may assist in maintaining the emergency plans. It is
determined that company manager make effective use of this capability so that the organization
may concentrate on those employees who are quitting their jobs &prepare replacements on a
regular basis. Employee organizational learning, as well as performance evaluation, are
completely dependent on talent management. It is analyzed that compensation is considered as
the most effective HR practice that can attract the customer. This activity has a significant
impact on attracting &retaining employees inside a company. It is also analyzed that company
HR managers devise particular pay plans &give various compensating advantages to their
employees in order for them to stay with the company for a longer length of time. In this
report, human relation theory is mainly considered by the HR manager to maintain the
employee and employer relationship. Manager need to put theory into practice in leadership
and also make decisions that will educate or benefit management practice in an effective
&ethical manner. HR manager need to display the written communicating proficiency in a
variety of situations. In this report, company analyzes the data & makes conclusions via an
assessment of human resource management in a commercial setting.

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